The CPG Collective

The best CPG sales jobs aren't sitting behind a desk. They're out in the market helping brands win....Win Cali! 🚨 We're Hiring: Northern California Territory Sales Manager 🚨 📍 Preferred Location: San Francisco Bay Area Do you know the difference between a great product and a product that actually gets on shelf? Usually, it's execution. At The CPG Collective, we work alongside founders, distributors, and retailers to help brands scale throughout California. And now we're looking for a Northern California Territory Sales Manager based in the San Francisco Bay Area to join our growing team. What you'll be doing: ✅ Managing and developing our Northern California territory ✅ Working closely with distributor partners including KeHE, UNFI, Good Stuff Distribution, Rock Island, and other key regional distributors ✅ Calling on independent natural and specialty retailers throughout the Bay Area and Northern California ✅ Supporting emerging brands through in-store selling, distributor engagement, promotional execution, and territory development ✅ Partnering with our distributor partners to drive results for our clients Who we're looking for: ✔️ CPG industry experience (brand-side Territory Manager, Sales Manager, Distributor Rep or broker experience preferred) ✔️ Strong understanding of the Northern California distributor and retailer landscape ✔️ Existing relationships within the Bay Area natural and specialty retail community are a plus ✔️ Self-motivated and comfortable managing a territory independently ✔️ Someone who loves emerging brands, enjoys building relationships, and isn't afraid to roll up their sleeves ✔️ A hustler who enjoys helping founders turn great ideas into successful brands About The CPG Collective: We're NOT a national broker. We're a California-focused sales and brokerage team helping category-defining brands win in the most important CPG market in the country. Our belief is simple: 👉 If you want to win nationally, you need to win in California first. We work with emerging brands, natural channel innovators, distributor partners, and retailers across California to help build sustainable growth. This role is ideal for someone who wants to be in the field, work directly with retailers and distributors, support founders, and help shape the growth of some of the most exciting emerging brands in the industry. If this sounds like you—or someone you know—send me a message or tag them in the comments. Send us an email introducing yourself, a brief summary of your Northern California CPG sales experience, and your compensation expectations to vee@thecpgcollective.com. A resume is appreciated, but we're just as interested in getting to know the person behind the experience. Tell us a little about yourself, the brands/retailers and distributors you've worked with, and why you're passionate about helping emerging brands grow. Let's help the next generation of great brands Win Cali! 🌴

Over the last year and a half, I’ve become deeply convicted about something: National scale starts in California. For disruptor brands — the ones reshaping categories — California isn’t optional. It’s the proving ground. There’s momentum toward national brokerage platforms. For some brands, that works. But California is different. It’s the most influential food & beverage retail ecosystem in the country. NorCal and SoCal operate differently. Retailers demand focus. Distributor relationships require depth. Velocity here is earned. California rewards brands that go deep. I’ve built my career here — living, working, and building relationships across this CPG community for decades. The mentors, retailers, and distributor partners in this state shaped my career. The same is true for Paul Dalton and Gwen Hill who have built the majority of their careers in California retail. That’s why I’m excited to announce that Joelle Hoffman (Northern California) and Joe Homan Joe H. (Southern California) are joining The CPG Collective. Both bring deep California brokerage experience, and trusted relationships across their regions. With dedicated NorCal and SoCal leadership, we’re doubling down on what wins here: Retail sell-in discipline. Hands-on distributor management. True regional coverage. Deep retailer relationships. We’re still building —building alongside founders and brands who believe in our approach is what will make us all successful. What gives us confidence isn’t hype. It’s experience. Between our team, we’ve spent decades inside California retail. We understand the cadence and the standard required to win here. We’re not building a national brokerage. We’re building a California brokerage. With Expo West weeks away — here in the state that sets the tone for what’s next — the timing couldn’t be better… If you’re building a brand designed to move culture and you understand the importance of California, we’d love to build alongside you. National scale starts here. Grateful to be building this alongside Joelle Hoffman Joe H. Paul Dalton Gwendolyn Hill — and thankful for the mentors, retailers, and distributor partners across California who continue to shape this industry. Czar Daniolco Brenda Steele Rich Gillmore, MS-FIL Ashley Rogers Brian Polencheck Ahmed Chehade Saj Khan Trevis Umble you have given me the confidence that this is the right approach and the right time for the new The CPG Collective

Last night was absolute magic 🪄 Our very first @ShelfMade Supper Club 60 of the best emerging CPG founders in one room. Real conversations. Real connections. Real brainstorming and idea-sharing happening at every table. It was literally founder magic 🥺 My goal with ShelfMade has always been simple: put high-potential founders in the same room, help guide their journeys to retail, and create the kind of connections that actually move the needle. What we’re building here is DIFFERENT....Elevated. Curated. Premium. 👏 Less is more. Fewer people, higher impact.  The right brands, at the right stage, learning and growing together. The response last night reminded me why this matters so much and we’re just getting started!! BIGGG announcements coming soon 🫣 ShelfMade Supper Club also is going ON TOUR. ehhhhh!!!! 🤩 Chicago. Vegas. Dallas. New York. Denver Dates announcing soon.. we’ll see you there! Huge thank you to our sponsors for helping bring this vision to life 🤍 Opply Bay Cities Glimpse The CPG Collective CRWD Pelagic RJW Logistics Group And to every founder in the room... LAST night was so amazing!!!! Something special is happening here!!!!

I’m excited to formally announce the launch of cpgIQ™ — and especially excited to be taking it to market alongside our friends and commercial partners at The CPG Collective. After years of deploying financial and analytical models with clients, and investing significant time and capital into transforming that work into software, cpgIQ™ represents the productization of how we’ve actually been working in the real world. cpgIQ™ is a fully end-to-end financial modeling platform and forecasting engine built specifically for CPG brands, particularly early and mid-stage companies. It allows brands to build a true “digital twin” of their business inside software and pressure-test real decisions, such as: 👉 Will we be profitable with this promotional plan at this retailer in 2026? 👉 If this is an investment year to build trial and baseline sales, how much are we actually going to burn at this account? 👉 How will gross margin evolve with scale, including fixed cost allocation and variable input pricing that adjusts at ingredient-level volume thresholds? 👉 What does my monthly P&L look like from gross to net to gross profit, with full detail by trade spend line item? 👉 What do the retailer and distributor P&Ls look like, so I can clearly articulate the economics and opportunity to each? Under the hood, cpgIQ™ models the entire operating reality from factory to shelf — supply chain economics, SKU-level detail by account, and a robust execution calendar that supports distribution ramps, promotional planning, fees, trade spend, lifts, and seasonality. AI document reading can also eliminate much of the manual data entry typically required. From that foundation, cpgIQ™ generates gross-to-net revenue and gross profit views by month and by account — not only for the brand, but also for the retailer and distributor where relevant. What cpgIQ™ ultimately solves is the lack of visibility brands have into true account-level profitability, at a time when trade spend has become increasingly opaque and retailer leverage continues to grow. Brands can now walk into line reviews and pitches with a precise understanding of their own economics and the financial opportunity for their partners. If you’d like a demo or want to learn more, comment “CPGIQ” below or send me a DM. I’ll also drop a link in the comments.