"Google built its business on organizing the world’s information. Now it seems to just be co-opting it. As one fellow public C-level framed it to me recently, 'Google is turning its back on the ecosystem it created.'” What does that mean for advertisers? For publishers? For you? Our Founder and CEO, Jeff Green, shares why the open internet can thrive despite changes across the ecosystem in Business Insider.
The Trade Desk
Technology, Information and Internet
Ventura, CA 264,091 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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Inside this edition of The Current: - The 2026 FIFA World Cup shattered U.S. viewership records. But can a blockbuster tournament turn casual viewers into lifelong soccer fans? - TV's next growth market isn't the biggest brands — it's small businesses. Why broadcasters and streamers see SMBs as advertising's next gold rush.
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We're excited to recognize Stagwell as our first global holding company Premier Partner. What began as a commitment to advancing programmatic expertise has evolved into one of the most impactful learning initiatives across our partner ecosystem. Together with The Trade Desk Edge Academy, we've helped scale education and certification across Stagwell's global network, empowering its teams with the knowledge needed to navigate the evolving digital advertising landscape. Congratulations to the entire Stagwell team on achieving Premier Partner status. We look forward to continuing our partnership and driving even greater impact together.
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AI becomes more valuable when advertisers can connect the right data to the right media decisions. For advertisers, that means using connected signals to build audience segments, inform campaign structure, optimize in-flight, and improve future models. The next phase of AI-powered media will depend less on isolated tools and more on how well data, partners, and activation systems work together.
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AI compresses the search process. But 95% of people still go back to the open internet to verify what AI tells them — bouncing between sources, cross-checking, and making up their own minds. The journey didn’t get shorter. It got messier. For marketers, that’s actually important news. It means the brands showing up consistently across the open internet — not just at the top of a search result — are the ones building real trust and winning consideration. New research we put together with PA Consulting breaks it all down. Read the full report: https://bit.ly/4wSzATF
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Netflix is now available through Sellers and Publishers 500+ in Kokai. Advertisers can access one of the world's largest premium streaming environments alongside the best of the open internet, all through the same scaled inventory marketplace they already use today. Learn more: https://bit.ly/4fqvmvo
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We're excited to welcome Ron Lamprecht as Chief Business Development Officer, Senior Vice President. Ron brings more than 25 years of experience building strategic partnerships across technology and media. He'll lead our global business development strategy, helping expand partnerships and create new opportunities for our customers and partners around the world.
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Inside this edition of The Current: - Gaming giant Electronic Arts recently announced a new ad platform. Could it reshape in-game advertising? - Justin Wohl writes in an op-ed about how publishers can better capture the attention of loyal readers.
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We're proud to be recognized by The Wall Street Journal as one of the 2026 Best Companies for the Future. Building for the future means staying focused on what matters most: helping advertisers grow, supporting a healthy open internet, and creating opportunities for our people to innovate. This recognition reflects the long-term thinking and ambition that drives us forward. Want to help shape what's next? Explore our open roles: https://bit.ly/44y068U #WeAreTheTradeDesk
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The Trade Desk reposted this
Insurance purchase decisions often begin long before consumers start comparing quotes. Join me on July 22 from 2 p.m. - 2:30 p.m. ET for The Moment That Matters: How Insurance Brands Win the Consideration Battle, where we'll share new research from The Trade Desk Intelligence and PA Consulting on how consideration forms before active shopping—and what insurance marketers can do to earn a place on the short-list earlier. Hope to see you there! Register here: https://lnkd.in/gieJpT4H