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Ovative Group has been named a finalist for ADWEEK's Media Plan of the Year in the 𝘽𝙚𝙨𝙩 𝙐𝙨𝙚 𝙤𝙛 𝙑𝙤𝙞𝙘𝙚 category for our campaign with Boost Mobile. Heading into tax season, a critical period when households were actively re-evaluating their spending, Boost Mobile recognized that winning market share required more than standard promotional ads. They needed to establish the brand as a genuinely smart financial choice. Together, we put deep audience insight at the heart of the strategy: 𝙢𝙚𝙚𝙩𝙞𝙣𝙜 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨 𝙞𝙣𝙨𝙞𝙙𝙚 𝙝𝙞𝙜𝙝-𝙩𝙧𝙪𝙨𝙩 𝙚𝙣𝙫𝙞𝙧𝙤𝙣𝙢𝙚𝙣𝙩𝙨 𝙬𝙝𝙚𝙧𝙚 𝙩𝙝𝙚𝙮 𝙬𝙚𝙧𝙚 𝙖𝙡𝙧𝙚𝙖𝙙𝙮 𝙚𝙣𝙜𝙖𝙜𝙚𝙙 𝙖𝙣𝙙 𝙡𝙞𝙨𝙩𝙚𝙣𝙞𝙣𝙜. By empowering podcast hosts to speak authentically in their own words, the campaign made Boost Mobile a natural part of everyday conversations rather than a commercial interruption. To scale those voices, Boost Mobile became the 𝙛𝙞𝙧𝙨𝙩-𝙩𝙤-𝙢𝙖𝙧𝙠𝙚𝙩 with Acast’s Talent Voiced Ads, extending reach across programmatic, social, and radio. The results proved the power of context and audience trust, delivering 𝟯𝟰 𝙢𝙞𝙡𝙡𝙞𝙤𝙣 𝙞𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨, 𝙖 𝟱𝟮-𝙥𝙤𝙞𝙣𝙩 𝙨𝙪𝙧𝙜𝙚 𝙞𝙣 𝙪𝙣𝙖𝙞𝙙𝙚𝙙 𝙗𝙧𝙖𝙣𝙙 𝙧𝙚𝙘𝙤𝙜𝙣𝙞𝙩𝙞𝙤𝙣, 𝙖𝙣𝙙 𝙖 𝟮𝟰-𝙥𝙤𝙞𝙣𝙩 𝙟𝙪𝙢𝙥 𝙞𝙣 𝙘𝙤𝙣𝙨𝙞𝙙𝙚𝙧𝙖𝙩𝙞𝙤𝙣. We're proud to partner with the forward-thinking team at Boost Mobile that isn't afraid to redefine how brands build real connection. Watch the video below to see how the campaign came together.