Tower 28 Beauty, Inc.

LA, you showed up and showed OUT 🥾☀️ Thank you to everyone who hit the trail with us and Year of Ours for our community hike — nothing beats sweaty faces, good company, and a little SOS Spritz to cool it all down. 🆘

WE'RE #HIRING 🧡📰 Tower 28 is looking for two passionate leaders to join our team: ✨ Director of Content ✨ Brand Marketing Director If you're excited to build a brand that's redefining beauty for sensitive skin, we'd love to hear from you. Apply here: 〰️ Director of Content: https://lnkd.in/ghmDfh5w 〰️ Brand Marketing Director: https://lnkd.in/gn2RBDkE

Clean Beauty Summer School 2026 is here 💜
 Entrepreneurship can be lonely, but it doesn’t have to be.
 This year, CBSS is evolving to create even more opportunities for founders to learn, connect, and support one another—whether you’re laying the foundation for your business, actively building, or preparing to scale.
 From virtual conversations with founders and operators to continued investment in our alumni community through intimate in-person experiences, we’re creating more spaces for founders to find their people.
 Swipe through to learn more about this year’s programming.


NOW AVAILABLE 🆘 The first (ever) hypochlorous acid-spraying billboard! Now live in downtown NYC at 389 Canal St. Our award-winning SOS Daily Rescue Spray now comes in billboard form (for a limited-time only). For anyone wandering by our billboard, simply press the botton to be “spritzed” to get an immediate spritz of our SOS Daily Rescue Spray—designed with hypochlorous acid to help neutralize sweat and prevent breakouts, inflammation, and redness post-sweat. Remember: Sweat Happens (especially in NYC in the summer). Breakouts Don’t Have To.

EXTRA! EXTRA! 🗞️ SOS Spray is coming to NYC this weekend. We’re launching a first-ever, one-of-a-kind way to use SOS Spray, street style. And you can be one of the first to try it. Located on Canal St. near the Holland Tunnel, it’s a perfect spot where stressed skin might be in need of rescue. Open to the city starting Friday and available through the weekend. We’ll be dropping the exact address Friday morning on Instagram. Unrelated: If anyone is interested in our top notch journalism and hard-hitting reporting, as evidenced in our made-up newspaper above, please show us some love to convince our boss to let us make a real one. 😙

✨ BIG NEWS ✨ We’re so excited to share Swipe Concealer has been named ‘Best Concealer’ as part of WhoWhatWear WhoWhatWear‘s 100 Beauty Awards A huge thank you to all of you who love Swipe and for everyone new to Swipe! 💜

New York, New ShineOn 💋 we got together with some friends at Launderette New York to celebrate the launch of ShineOn Plumping Lip Jelly no pain. just vibes... all day!

From launching a brand inspired by her own eczema journey to building one of Sephora’s biggest success stories, Amy Liu’s story has always been rooted in solving real problems for sensitive skin 🧡 In this episode, Amy shares the journey behind Tower 28, the inspiration behind our newest pain-free lip plumper, and why the best brands start with deep personal insight and a clear point of view. We loved this conversation on trust, community, product innovation, and building a beauty brand that feels both effective and approachable ✨ Thank you Ty Haney and Try Your Best (TYB) for having Amy on this vlog-cast!! 🎙️ Watch here: https://lnkd.in/g5t_pNYA

All the plump. None of the pain ✨ Created for sensitive lips, ShineOn Plumping Lip Jelly reimagines the traditional lip plumper experience. All the juicy shine and fuller-looking lips, without the painful sting. As Amy Liu shared, this launch was inspired by a simple idea. Lip plumpers should feel good to wear. Huge thank you to Sophia Vilensky and the Byrdie team for spotlighting the innovation behind this launch and helping share our mission to make beauty more comfortable, inclusive, and fun ✨ Read the full article here: https://lnkd.in/g5GqrJ22

WE WON 🥹✨ShineOn Lip Jelly just won Allure Magazine Readers’ Choice Award for 2026. And honestly… it feels extra special knowing this came from the people who’ve loved ShineOn Lip Jelly since day one (eight years ago!) 💕