Under Armour’s cover photo
Under Armour

Under Armour

Retail Apparel and Fashion

Baltimore, Maryland 978,155 followers

Under Armour Makes You Better.

About us

Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD. Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD. Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT. Our Values: LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Website
http://www.underarmour.com
Industry
Retail Apparel and Fashion
Company size
10,001+ employees
Headquarters
Baltimore, Maryland
Type
Public Company
Founded
1996
Specialties
Performance, Brand, Innovation, Apparel, Footwear, Digital Fitness, and Technology

Locations

Employees at Under Armour

Updates

  • Long before Ferran Torres & the Shadow Elite 4 took center stage in the World Cup Final, the Under Armour team spent more than four years building the world's fastest soccer boot. Drawing inspiration from Sharon Lokedi's marathon-winning Velociti Elite running shoe and leveraging patent-pending carbon fiber plate technology, our teammates created a boot only we could make. As Ferran said when he first saw the boot, "These will bring goals,” and that they did. The final two goals of the World Cup came off the feet of Torres and Pedro Porro, both rocking the Shadow Elite 4. Built for speed. Made to shatter expectations. Shout out to Spencer Hawkins, Tom Luedecke, and the entire team behind the World Cup boot!  Want to be part of the team behind moments like this? We're hiring. Join us at Under Armour and help create the next generation of performance innovation. https://lnkd.in/ePtu25P8 #LifeAtUA #UnderArmourCareers #FWDesign  

  • Last week, our Store Managers from across Mexico came together for our Retail Leadership Conference (RLC), a week dedicated to learning, collaboration, and investing in the future of retail at Under Armour Mexico. From strengthening operational excellence to exploring new tools and capabilities, our leaders sharpened the skills that will help elevate the teammate and athlete experience in every store. The week also brought together teammates from across Retail Operations, Asset Protection, HR, Finance, and Visual Merchandising, reinforcing the collaboration that powers our success. When we invest in our people, we invest in the future of our brand. The RLC reinforced our commitment to developing leaders, strengthening our culture, and building what's next, together. Interested in being a part of the action? Our Retail team in Mexico is growing! Check out the open roles here: https://lnkd.in/eUxSMVx9 #LifeAtUA #UnderArmour #RetailLeadership #LeadershipDevelopment 

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  • Meet Jason Jacobs, a teammate who has helped shape Under Armour's Orlando Stock House from day one. What started as an opportunity to build something new became a career rooted in growth, teamwork, and impact.  As Orlando Stock House Manager, Operations, Jason thrives in a fast-paced environment where solving challenges, supporting teammates, and delivering for athletes and customers go hand in hand. From supporting a single store to now supporting five locations, Jason and his team play a critical role in helping some of our highest-volume stores deliver for athletes every day.    For Jason, it's the combination of challenge, teamwork, and purpose that has made Under Armour a place to grow.     Interested in joining our Distribution network? We are hiring- find your next career move here: https://lnkd.in/eTPXePXm  #LifeAtUA #UADistribution #WarehouseJobs 

  • View organization page for Under Armour

    978,155 followers

    Over the last month, our Latino Alliance TRG brought teammates together through a series of watch parties celebrating the World Cup. Whether teammates stopped by for a quick sticker swap, grabbed some food, or stayed to watch the action unfold together, each gathering brought a little extra energy, connection, and friendly competition to the workday. It's one of the many things that makes working in sports so special. The moments everyone is talking about around the world become moments we get to experience together, creating memories that go well beyond the final score. And having our own Ferran Torres score the game-winning goal? That was the perfect way to cap off an unforgettable tournament! Congrats to Ferran Torress, Pedro Porro, and the entire Spain team on their win this weekend! #WorldCup2026 #LifeAtUA #FerranTorres

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  • The 2026 Project Rampart Sample Sale is here, and every purchase can help change the game for Baltimore student-athletes! Through our Project Rampart initiative, Under Armour is creating opportunities for Baltimore youth by expanding access to sport and providing the academic support, leadership development, and essential resources that help young athletes succeed. 100% of proceeds from the sale directly support these efforts, helping more student-athletes thrive both on and off the field. From July 23–26, come by to shop exclusive deals on Under Armour apparel, footwear, accessories, and more. Whether you're gearing up for back-to-school, the fall sports season, or simply refreshing your everyday essentials – you won’t want to miss these prices! 📍 2701 Port Covington Drive, Baltimore, MD 21230  🗓 July 23–26 Learn more: https://lnkd.in/eZJC4UES #UnderArmour #ProjectRampart #Baltimore #CommunityImpact #LifeAtUA 

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  • Two decades. One mission. Countless lessons. After more than 20 years at Under Armour, Jennifer Hawthorne's leadership is rooted in purpose, connection, and resilience, shaping how she shows up for her team, our athletes, and her family every day. As a global supply chain leader, working parent, and an advocate for teammate connection, she shares how empathy, adaptability, and a commitment to continuous learning have shaped her career and leadership journey. From navigating global challenges to building trust across continents, Jenn's story reflects the impact teammates can make when they're empowered to grow, lead, and stay connected to purpose. #LifeatUA #LoveAthletes #UnderArmour #Leadership #WomenInLeadership #SupplyChainLeadership 

  • A rampart is a protective barrier around a city. For Under Armour, that idea connects directly to something we’ve always believed: 𝑷𝒓𝒐𝒕𝒆𝒄𝒕 𝑻𝒉𝒊𝒔 𝑯𝒐𝒖𝒔𝒆. Nearly 10 years ago, we launched Project Rampart to help protect, support, and create opportunities for Baltimore City Public Schools student-athletes. Through the program, UA outfits 4,000 Baltimore City student-athletes each year, has supported more than 40,000 since inception, renovated more than 80 athletic facilities, and helped provide academic support, leadership development, mentorship, and coaching resources across the city.  And the impact is showing up where it matters. This year, Project Rampart student-athletes achieved a record 3.01 GPA and a graduation rate of more than 97.5%. Athletes like Dunbar’s Tristian Wallace-Smith, the Poets’ valedictorian this year, show what’s possible when young people are given the tools, support, and belief to keep moving forward. We’re proud to be 𝒇𝒓𝒐𝒎 Baltimore. We’re even prouder to be 𝒐𝒇 Baltimore.  #ProjectRampart #ProtectThisHouse 

  • We’ve reached the official halfway mark of our 2026 Rookie season and we celebrated in true UA fashion during our annual Rookie Week at UA’s Baltimore Headquarters!  For this program milestone, we pulled our U.S. Rookies out of their day-to-day work to unite as a sqUAd where they were inspired by local leaders, challenged one another, and celebrated the hard work they've been putting in over the last few weeks.  In just 4 days, Rookies heard directly from Kevin Plank and other UA leaders, developed and presented impressive business proposals for a case study competition, and got a behind-the-scenes look at our Omni Distribution House. The highlight of the week was watching how they showed up for the Baltimore community. The team spent a morning at the Baltimore Ravens Boys & Girls Club where they packed UA bags with school supplies and met campers and their families at pickup. These Rookies have already made a massive impact on the organization, and Rookie Week further proved they have exactly what it takes to finish the summer strong!  #UnderArmour #UARookies #ProtectThisHouse #LifeAtUA #RookieProgram #Internships 

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  • This Independence Day weekend, we're proud to celebrate our partnership with the Travis Manion Foundation. Freedom isn't free — it's protected by the service and sacrifice of veterans and families who give everything for the rest of us to celebrate days like today. TMF's mission, "If Not Me, Then Who...", reminds us that character and service don't end when the uniform comes off. On a day built around celebrating freedom, we're honored to stand with TMF's veterans, first responders, and Gold Star families who continue to lead their communities forward. #LifeatUA #July4th #TMF

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  • Celebrating our Retail FY26 Q4 Game Ball winners who bring our values to life every day! They 𝘭𝘰𝘷𝘦 𝘢𝘵𝘩𝘭𝘦𝘵𝘦𝘴, putting them at the center and showing up big wherever they train, compete, and recover. They 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘦 𝘵𝘩𝘦 𝘸𝘪𝘯𝘴, lifting each other up and turning every success into momentum for the next. They 𝘴𝘵𝘢𝘯𝘥 𝘧𝘰𝘳 𝘦𝘲𝘶𝘢𝘭𝘪𝘵𝘺, leading with respect, inclusion, and a commitment to fairness. And they 𝘧𝘪𝘨𝘩𝘵 𝘰𝘯 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳, overcoming challenges, supporting one another, and never quitting. Proud of this team and the impact they’re making in store and beyond. FY27Q1 winners will be announced soon- keep your eyes peeled for our next MVPs! 👀 #LifeAtUA #RetailCareers #RetailJobs

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