Vision Insights

Commonwealth nations’ attention is shifting to the Commonwealth Games Scotland. Stepping in late in 2023 to rescue the event, Glasgow 2026 brings this community together via a more sustainable and leaner model of the event than ever before. The games launch on Thursday, with 74 nations, 3,000 athletes, and a global audience of millions looking forward to a continued action-packed summer. Vision Insights took a broad look over select participating nations and have uncovered that while the games have all-round Sports Fans following, differences emerge by country. #Glasgow2026 #CommonwealthGames

Which NHL teams have the highest Consideration for Auto brands? 🚗 While auto brand consideration is strong among NHL fans overall, these team fanbases rank highest in consideration for each auto brand: Toyota North America - Anaheim Ducks, San Jose Sharks, and Seattle Kraken American Honda Motor Company, Inc. - San Jose Sharks, MLSE (Maple Leaf Sports & Entertainment Partnership) (Toronto Maple Leafs), and the Pittsburgh Penguins Chevrolet - Detroit Red Wings, Pittsburgh Penguins, and St. Louis Blues Ford Motor Company - Detroit Red Wings, Boston Bruins, and the Dallas Stars BMW Group US - San Jose Sharks, Los Angeles Kings, and the New York Islanders Decoder™️is constantly tracking the metrics that matter across dozens of sponsorship categories to determine which brands have built the highest consideration, trust, loyalty and patronage with today's most passionate fans. Want to see where your fans or brand ranks? Drop us a line. Vision Insights and Decoder™️ has you covered. #NHL #Auto #Consideration #sportsbiz #fanresearch

Which NBA team fans sport the highest trust of top domestic banks? 🏦🏀 While it’s undeniable that NBA team fans are more likely to trust banks, there are some fan bases that clearly stand out: - Bank of America: Miami HEAT, Spurs Sports & Entertainment, Sacramento Kings - JPMorganChase: HEAT, Dallas Mavericks, Madison Square Garden Entertainment Corp. (New York Knicks) - Wells Fargo: HEAT, Spurs, Phoenix Suns - Citi: New Orleans Pelicans, Brooklyn Nets, HEAT - U.S. Bank: Minnesota Timberwolves, Portland Trail Blazers @ the Rose Quarter, Kings - PNC: Philadelphia 76ers, Cleveland Cavaliers, Pacers Sports & Entertainment Decoder™️is constantly tracking the most important metrics brands care about across a bunch of sponsorship categories to measure which brands are performing best among what audiences, including identifying the most impacted fans. Are you a rights holder or brand looking to see where your audience(s) stack up? Let’s talk about it. Vision Insights has those answers, and so much more, to advise your sponsorship strategy.

With an exciting showing at the Formula 1 British Grand Prix at Silverstone this past weekend, we turn our attention to F1 fans in the UK and their reported interest in the event and related   Attending the event is not only reserved for Avid F1 Fans, as nearly half of the General Population declare their interest; of course, nearly all Avid Fans are keen to go.   While driver skill, community and heritage are the main draws to following a favorite team, differentiation amongst Avid Fans is where engagement is driven; star drivers, the wider coaching team, fantasy sport and betting as standouts.   Avid Fans are very conscious of team sponsorship and are much more likely to be in the market for purchasing from sponsors’ categories when compared to general sports fans.

Which NBA teams have the highest loyalty to the top domestic airlines? It's clear to see that NBA fans are more prone to loyalty for airlines, but here are the teams that stand out among the rest: Alaska Airlines - Portland Trail Blazers @ the Rose Quarter, Golden State Warriors and Utah Jazz American Airlines - New Orleans Pelicans, Philadelphia 76ers and Miami HEAT Delta Air Lines - Atlanta Hawks, Minnesota Timberwolves and Utah Jazz JetBlue - Boston Celtics, (New York Knicks) Madison Square Garden Entertainment Corp. and Brooklyn Nets Southwest Airlines - New Orleans Pelicans, Sacramento Kings and Phoenix Suns United Airlines - New Orleans Pelicans, Houston Rockets and Washington Wizards Decoder™️is constantly tracking the metrics that matter across dozens of sponsorship categories to determine which brands have built the highest consideration, trust, loyalty and patronage with today's most passionate fans. Care to see where your brand stacks up? Decoder has those answers and much more.

With the group stages of the FIFA World Cup 2026™ - Canada, Mexico and the United States wrapping up, some diversity on the international sporting calendar can be found with The Championships - Wimbledon which launches on Monday 29th of June.   Via Decoder's global data (specifically in the UK), we find that with nearly blanket awareness (96%), more than half of people over the age of 17 have interest in the annual event. And when it comes to what attracts fans to these events, aside from the elite competition amongst players, other strong differentiators when comparing Wimbledon fans to general sports fans include: 🏆 seasonal event/tradition 👗 fashion 🫂 true community feel.   The event also offers partners an optimal platform for engagement with Wimbledon fans owning higher marks when it comes to sponsor receptivity.

As we find ourselves at the midway point in the sports calendar year with National Basketball Association (NBA) and National Hockey League (NHL) finishing up exciting championships this month and many other leagues currently under way in full swing... Let's take a look at how some of the most prominent ticketing providers fare when it comes to purchase consideration among sports fan bases. In addition to consideration, an analysis wouldn't be complete without identifying the media exposure each one of these ticket providers incurs through broadcast visible assets and activation across sports (duration/time on screen). We see Ticketmaster, StubHub, SeatGeek and Expedia Group rounding out the Top 4 most highly considered providers... Interested in seeing how these providers stack rank in loyalty and trust among various fan bases? Drop us a line and we'll see how your fan base stacks up!

Companies like Rawlings Sporting Goods are endemic brands to sports like baseball and compete for share of wallet and voice with other major sporting goods players in the industry like Wilson Sporting Goods Co., Marucci Sports, Mizuno USA and others. So, we took it upon ourselves to have a look at how prominent the Rawlings brand was across Major League Baseball (MLB) this past season (2025) and identify where all their exposure in the sport comes from. Hats, Bats, Gloves, Balls, Buckets, Chest Protectors, Helmets, Wall Signage... and much more. In the attached video, you'll see the number of times the brand appeared during MLB broadcasts (home/away/national feeds) and the location for that exposure....you'll also see the total value of that exposure in comparative media value across the entire season (Equivalent Commercial Value and Vision Value). Vision Insights tracks and syndicates brand exposure across all games and matches for 7 different professional sports leagues and provides video proof of every single exposure that takes place. If you're a brand and have been frustrated with inaccurate or slow broadcast analysis with little to no proof of performance, drop us a line and we'll show you why Decoder Media is superior. #research #data #analytics #media #performance #sponsorship #baseball #sportsbiz

🌍 🏆 With only 4 weeks until the FIFA World Cup 2026™ - Canada, Mexico and the United States kicks off in Mexico, we took an initial dive into fandom data within the hosting nations of the USA, Canada and Mexico.   We observe near universal Awareness of the event across all nations which serves as a focal point for world media. In the United States specifically, the event provides a great opportunity to grow a younger leaning soccer fanbase, as well as support among the domestic football/soccer leagues.   On the partner side of things, the world stage provides brands with a solid platform for driving purchase Consideration among a wide section of the population, and even more significantly among those fans with the highest levels of interest.   Our data-led insights platform (Decoder) enables brands, rights holders, and agencies a deep understanding of these fans are and how to most effectively engage them through sponsorship. #worldcup2026 #worldsgame #soccer #football #FIFA

Vision Insights is proud to announce that the Detroit Pistons will be leveraging Decoder’s fan and brand insights platform this coming season. This client addition marks yet another storied franchise joining the ranks of so many teams that have prioritized data accuracy and sports expertise with the growing demand for transparency and insight. When it comes to measuring team brand health, sponsorship impact, fan growth and data storytelling, there’s no better solution than Decoder.