Walmart Connect

When customer demand surges, visibility matters.  See how Anarix used AI-powered campaign management, Walmart first-party data and Sponsored Search to help their Hardlines clients capture demand during the Walmart Deals event.    Take a look at the case study: https://lnkd.in/gVYkXHxb

Myth: Commerce media is only about converting shoppers who are ready to buy. Reality: The bigger opportunity is shaping decisions before they happen. When advertisers understand customer intent — not just search behavior — they can create more relevant experiences across channels and connect those experiences to real business outcomes. Hear Dana Concepcion unpack that shift on the latest episode of The Business of Blueberries podcast.

Discover how Kraft Heinz connected Philadelphia Cream Cheese recipe inspiration with media designed to build awareness and drive conversion, meeting shoppers throughout the shopping journey.    Pairing Onsite and Offsite Display with TikTok ads helped attract new customers, delivering strong returns.    Explore how they did it 👇 https://lnkd.in/gSDQ_Awb

Building trust isn't defined by one moment, but rather through the everyday experiences that ensure people feel welcomed, supported and valued. William White, Chief Marketing Officer at Walmart U.S., chatted with The Female Quotient about why those moments matter — and how they help build lasting loyalty.

The next generation of shoppers doesn't separate inspiration from shopping. They expect both at the same time. That's changing how brands think about the in-store experience. The opportunity isn't to interrupt the customer journey — it's to create experiences that inspire discovery while making it easy to shop in the moment. Lara Barmish shares more about how Walmart Connect and L'Oréal brought that idea to life, and what it means for the future of retail.

Commerce media has changed how advertisers understand the customer journey, bringing greater visibility into what happens when customers make a purchase. Now the industry has an opportunity to build on that foundation by connecting those insights across the broader media ecosystem. Diana Finster recently joined Index Exchange's Catherine Patterson to discuss where commerce media and programmatic are headed, the role partnerships play in shaping what's next and what advertisers should be watching as the landscape continues to evolve. ▶️ Watch the full conversation below.

Commerce media is evolving from campaign optimization to business growth. Today's advertisers are looking for strategies that build brands, drive incremental sales and create lasting customer relationships — not just short-term results. That's the opportunity integrated commerce is helping unlock. Khurrum Malik shares his perspective with Beet.TV.

As retail media continues to evolve, so does the way advertisers measure success. At Cannes Lions 2026, Walmart Connect's Jon Gibs, joined Circana to discuss the growing role of incrementality, the value of independent measurement and what's next for retail media. Watch the conversation to hear their perspectives, then let us know: How is your approach to measurement evolving? https://lnkd.in/ebDK2Rg7

Holiday success starts with retail readiness. Optiwise.ai's Digital Pen Race is a three-month growth program, sponsored by Walmart Connect, designed to help brands strengthen their Walmart business before the busiest shopping season of the year. As part of the program, join Walmart Connect's Luke Waller for the first educational session, where he'll share practical strategies to optimize listings, improve discoverability and build a strong retail foundation ahead of the holidays. Register here: https://lnkd.in/gesmwjNM