Lucyd

We’re growing and we're looking for our next Growth Strategist to join the Lucyd team. 🚀 We partner with ambitious wellness brands in operationally complex categories (like hemp, cannabis, peptides and telehealth) to solve growth challenges, not just run campaigns. We’re looking for strategists who have experience managing high-spend accounts and are excited by the challenge of scaling them even further. If you love combining strategy, creative thinking, and data to drive measurable business outcomes, we’d love to hear from you. If you’re ready to make a bigger impact, check out the role below. 👇 https://lnkd.in/esTVP32i

Our new site is live → wearelucyd.com We rebuilt it from the ground up to reflect what we actually do, and who we do it for. Lucyd was built for the brands most agencies won't touch. We excelled with cannabis (hemp, THC), CBD, sexual wellness brands and recently have expanded into new verticals such as: regulated cannabis and even telehealth (GLP-1s, peptides) and functional CPG. The categories where compliance isn't a checkbox but rather an operating environment. Where one wrong move gets your ad account shut down and most partners don't understand the landscape well enough to keep you alive. Paid social. Email and retention. Web and post-click. Tracking and attribution. We build the growth infrastructure that gives these brands a real path to scale and not only scales but survives. This is the work we love. The new site finally tells that story the way it deserves to be told. Check it out below - we'd love to hear what you think. 🔗 wearelucyd.com

We’ve seen brands with a 4x ROAS that were bleeding money. It’s more common than most performance marketers will admit. A strong ROAS means your ad spend is converting. It does not mean your business is profitable. Here’s what we actually look at when evaluating whether a DTC wellness brand is ready to scale: 1. Contribution margin. After COGS, fulfillment, and the cost to acquire that customer, then what’s left? This is the number that tells you whether growth is building something or burning through the runway. 2. nCAC (new customer acquisition cost). Not blended CAC. What did it actually cost to acquire a net-new customer? Blended CAC hides the real cost of growth. 3. LTV:CAC ratio. For regulated wellness brands especially, where ad accounts get flagged and creative gets rejected, you need a strong enough LTV to justify the friction cost. A 3:1 LTV:CAC is the floor. Below that, you’re not building a brand… you’re funding a leaky bucket. 4. First-order economics. Does the first purchase break even or better? If you’re deeply underwater on the first order and banking on LTV to save you, one algorithm change can take the whole thing down. ROAS is not useless. But it tells you one thing about one part of your funnel. The founders who scale profitably are the ones who stop optimizing for the metric their agency reports and start optimizing for the one their business runs on. What metric do you use as your north star for scaling?

Six years ago, we looked at hemp, adaptogens, mushrooms, and functional wellness, and decided to build everything around them. Not because it was the straightforward path (to say the least). Because the brands operating in these categories, the ones navigating platform policy, FDA enforcement, and compliance complexity in real time, deserved a growth partner who treated all of that as a starting point. So that's what we built. We learned every policy. We tracked every enforcement action. We reinstated accounts and kept creative live for brands in the most complicated regulatory categories in advertising. Every challenge we solved went back into building the system we run for every brand we work with. → If that sounds like a journey worth hearing more about, follow us for weekly compliance intelligence, growth frameworks, and the real story behind scaling in regulated wellness.