Winnin

🇺🇸 GLP-1 drugs are no longer just a health story. They're quietly redrawing demand spaces across categories, and most brands haven't mapped where they stand yet. Tomorrow we're hosting an exclusive webinar where Winnin clients and partners get a first look at the key insights from our upcoming GLP-1 Cultural Intelligence Report, built to show exactly where this movement is opening new space. The full report drops to the market soon. But the conversation starts this Wednesday. 🗓️ July 29 · Online · 1PM ET ➡️ Talk to your Winnin Account Manager or register directly through the platform to secure your spot. __________________________________________________________________ 🇧🇷 Os análogos de GLP-1 deixaram de ser um tema de saúde. Eles estão redesenhando espaços de demanda em categorias que, à primeira vista, não têm a ver com o movimento. Amanhã, abriremos um webinar para clientes e parceiros da Winnin terem acesso exclusivo aos principais insights do nosso novo Cultural Intelligence Report sobre GLP-1 antes de chegar ao mercado. O report completo chega em breve, mas a conversa sobre o tema já começa nesta quarta-feira. 🗓️ 29 de julho · Online · 13h (Horário de Brasília) ➡️ Fale com seu Account Manager na Winnin ou se inscreva diretamente pela plataforma para garantir sua vaga.

Months before the World Cup kicked off, our Sports Fandom Report identified three emerging cultural behaviors that would shape the fan experience. Throughout the World Cup, those signals became impossible to ignore. 1️⃣ Community Remix 🔄: Football became a meeting point for anime, music, gaming and internet culture, creating new ways for people to participate in the event. 2️⃣ Fluid Connections 🔀: Fans didn't just follow national teams. They moved between players, creators and storylines, proving that attention is increasingly fluid. 3️⃣ AI-Powered Creativity 🎦: AI accelerated content creation, turning memes, edits and remixes into one of the championship's defining cultural languages. These behaviors didn't emerge because of the World Cup. The FWC simply brought scale to cultural shifts that were already underway. When brands recognize these signals early, they stop reacting to trends and start identifying future demand before it becomes obvious. That's what Demand Intelligence™ makes possible. ➡️ The next cultural opportunity is already taking shape. Will your brand see it before everyone else?

What if the biggest opportunity of the World Cup wasn't the champion... but the losers? DoorDash found a recurring cultural behavior that most brands overlook, and turned it into a growth strategy. That's what Demand Intelligence™ looks like in practice. Where are the overlooked demand spaces in your category? ➡️ Let's explore them together.

The semifinal match is today's headline, but the cultural signals behind it are the bigger story. This is one of the insights from Latin Fever, our latest report on how Latin culture is expanding beyond its borders and creating new demand spaces for brands. The carousel highlights one connection. The report uncovers many more. Get the full Latin Fever report in your language and understand where demand is emerging: 🇺🇲 English: https://lnkd.in/d5tW_AM7 🇧🇷 Português: https://lnkd.in/dYSksnYQ 🇲🇽 Español: https://lnkd.in/d6pKnA6N

More data doesn't automatically lead to better decisions. Growth starts with direction. That's why we built Behavioral Cultural Intelligence, a marketing intelligence model that moves beyond declared data to help brands uncover emerging demand spaces, make clearer decisions, and grow their Share of Attention™. ➡️ Today, 8 of the top 10 global CPG companies use Winnin to stay culturally relevant and ahead of the market. Ready to see what Behavioral Cultural Intelligence can unlock for your brand? Get in touch to see how Winnin can help your team.

1 in every 3 interactions with Latin music globally comes from outside LATAM. And when you look at Latin culture as a whole, average engagement outside the region runs 73% higher than within it. Music is where it starts, but the opportunity doesn't end there. The demand landscape spreads across categories, regions, and audience profiles that most brands haven't mapped yet. See the full breakdown in the article with data from Latin Fever, Winnin's latest Cultural Intelligence Report.

Hopecore content from this World Cup just hit 611M views, mostly from fans whose teams already got knocked out. They don't have a team to root for anymore, but they're still showing up. Belonging matters more than the score. It's bigger than soccer. The championship sparks the moment, but behavior shows what people actually want. For brands, that's a real opening: people rallying around wholesomeness itself. ➡️ At Winnin, we turn behavioral data like this into cultural intelligence brands can use. Get in touch to see what it can do for your next move.

Latin culture isn't just moving. It's showing brands exactly where demand is heading next. In our latest article, we break down one of the key findings from Latin Fever, Winnin's new Cultural Intelligence Report, and what it means for brands looking to spot growth opportunities before they become obvious. ➡️ Read the article. Then grab your free copy of the full report here: https://lnkd.in/d5tW_AM7

Half of all engagement with Brazil's national team happens outside the country. That's not a World Cup effect, it's the Latin culture effect. Over the past year, Latin culture generated 73% more engagement outside LATAM than within it. The World Cup didn't create this moment. It just put a spotlight on it. In our new Cultural Intelligence Report, Latin Fever, we mapped how this attention moves, which communities are driving it, how it spreads across categories, and where the real opportunities are for brands. ➡️ Download the full report — free in English, Portuguese, and Spanish.  🔗 Link in the comments.