ZoomInfo

A brand everyone knows. A dataset almost no one has. Jersey Mike's Subs just filed to go public. Most coverage will tell you it has ~3,300 stores. We can tell you who owns every one of them. ZoomInfo's franchise dataset maps ownership across 600,000+ US locations and 3,000+ brands, resolving each one to its operating owner and the decision-makers inside it. It's how go-to-market teams sell to the franchise economy without treating multi-unit operators as anonymous accounts. And here's what it shows for Jersey Mike's: the chain is consolidating fast, and the operators who already run it keep buying more stores, a pattern you can only spot by matching owner identities across thousands of separate filings. Exactly what our data was built to do. 5 key takeaways below 👇

GTM Studio is growing fast🚀 2x month-over-month growth and 5x more teams creating their first audience. See why with a live, hands-on workshop on Tuesday, 11th August at 2 PM ET, where we'll build a complete GTM play from scratch and in real time. It's a practical walkthrough of how to go from audience creation to signal-based prioritization, AI-powered outreach, and an activation-ready play, all in under 30 minutes. Hosted by Kramer Hope and John Lloyd, MBA Lloyd, you'll learn the building blocks to run the GTM plays that usually feel too slow or operationally complex. Leave ready to recreate the play yourself. Register here: https://okt.to/MoJ4Pd

Churned ≠ gone forever. I've run countless win-back campaigns over the years. When these 4 signals stack, this play converts at 3-4x standard outbound: 1. Pull the accounts that left and cut ones with bad timing Churned and closed-lost, with the date they went. Under six months is too raw; nothing's changed yet. Past two years, it's a new sale. Work the middle. 2. Find accounts with leadership changes since churn A VP or C-suite arrival since they churned. This is the big one. The person who chose to leave won't reverse that call. Their replacement might. 3. Check if their switch worked since they churned They went with a competitor. Are they now adding tools alongside it? Supplementing is a key marker of potential dissatisfaction. 4. Confirm they're back in market Are they actively researching your category online? If this stacks with the other signals, they’re primed for outreach. The problem with generic win-back plays is that they usually run on gut feel. A rep spots a churned logo and reaches out.  They should be looking at timing, leadership change, tech supplementation and live category intent. When all four line up, that's the window. Work that instead of guessing. Link to the full play breakdown in the comments.

386. That's the number of integrations natively available in ZoomInfo's GTM Studio. That's up from like 5 a year ago. GTM Studio is the flexible orchestration layer that marries hundreds of data sources together so that you can automate and orchestrate any GTM motion.

Getting ZoomInfo data into the rest of your stack just got easier. API access is now standard for every ZoomInfo customer, including trial accounts. With Zapier, that means ZoomInfo's B2B intelligence can move into 9,000+ apps with no code and no developer queue. Three workflows teams are turning on first: → Lead qualification from form submissions: new fill, ZoomInfo enrichment, AI scoring, routed to the right rep. No 24-hour lag between "lead arrived" and "rep has context." → AI-personalized outreach: ZoomInfo firmographic and intent data give the AI accurate context, so outreach is tailored to each account and contact. → Post-event follow-up at scale: registration webhook, enrichment, AI scoring, CRM write, sequence enrollment. One workflow, no manual handoff. For teams building their GTM engine with ZoomInfo, this makes it easier to put that data to work across the tools you already use. Connect here: https://lnkd.in/g85ufDV8

'Just checking in' has never won back a lost deal. This play does something different. It re-targets the buyers behind deals that stalled, churned, or were lost, at the moment they show signs of being back in market. The flow: 1. Pull closed-lost opportunities from a set timeframe. 2. Layer in technographics. 3. Surface the pain points raised on the original calls through conversation intelligence. 4. Then the signal that matters most: the key buyers visiting your website or comparing you on G2 and TrustRadius after the deal closed lost. After this, an agent drafts outreach that acknowledges the original blocker, confirms what has changed since, and positions you against the alternatives they are actively comparing. Then it pushes the email into the cadence for AEs and AMs to execute, at scale, across hundreds of accounts. The deal didn't die. The timing did. This play catches the second window. The full flow is below.

Somewhere in your closed-lost pile, a deal just came back to life and your sales team has NO IDEA. A buyer you lost in Q1 can be on your pricing page RIGHT NOW... Another one is comparing you on G2 against the vendor they’re on the verge of signing up with. And you have no way of knowing that prospect is there for the taking. Here's the play that catches them the moment they resurface: 1. Pull your closed-lost opps from a set window (I suggest the past 6-12 months). 2. Enrich with technographics, so you know what they're running. 3. Surface the pain points from the original calls. The REAL reason the deal died. 4. Then the signal that matters most: the key buyers visiting your site or comparing you on G2 and TrustRadius AFTER the deal closed lost. From there, the outreach writes itself: reference the specific blocker they raised, confirm it's fixed, and say why you beat the alternatives they're looking at. Nobody has ever successfully re-opened a deal with "just checking in". Push it into a sequence for your sales team, and run it at scale across hundreds of accounts.