Creative Director

Creative Director — Fashion Housewares

New York, NY (Hybrid) | Full-Time | $150,000–$180,000 base

About the Role

We're looking for a Creative Director to shape the visual identity of a fast-growing fashion housewares brand based in NYC. You'll lead creative direction across packaging, photography, and digital content — turning everyday home objects into desirable, fashion-forward statements across every screen and shelf.

This is a hands-on leadership role for someone who can set a bold creative vision and roll up their sleeves to execute it with a lean, fast-moving team. You'll partner closely with our in-house packaging team (design and production already covered) to make sure every box, label, and unboxing moment feels unmistakably on-brand.

What You'll Do

- Define and evolve the brand's creative vision across packaging, photography, and digital/social content

- Art direct photo and video shoots from concept to final delivery — casting, styling, sets, and post-production

- Partner with our packaging team to guide creative direction on structure, materials, and finishes, ensuring packaging aligns with the broader brand world

- Lead the visual strategy for the brand's digital presence — website, social, email, and paid campaigns

- Build and mentor a small internal creative team, plus manage external photographers, stylists, and agencies

- Own the brand's visual identity system (typography, color, imagery, packaging aesthetics) and keep it consistent across every touchpoint

- Collaborate with marketing and e-commerce to translate creative concepts into high-converting digital campaigns

- Stay ahead of trends in fashion, interiors, and lifestyle content to keep the brand culturally relevant

What We're Looking For

- 8+ years in creative direction, with experience in fashion, lifestyle, or home/housewares brands

- A portfolio that shows strong art direction across packaging, photography, and digital content

- Proven experience leading photoshoots and managing creative teams and vendors

- Sharp eye for detail, color, composition, and brand consistency

- Comfortable balancing big-picture vision with tight production timelines and budgets

- Strong collaborator who thrives in a fast-paced, entrepreneurial environment

- Based in or willing to relocate to the NYC area

Why Join Us

- Shape the visual identity of a brand at a pivotal growth stage

- Work alongside a robust, established packaging team — you set the vision, they help bring it to life

- Small, senior team — high ownership, low bureaucracy

- Competitive salary + benefits + creative autonomy

- Hybrid schedule based in our NYC studio