Group Director, Business Analytics

The Group Director, Business Analytics will lead the analytics, measurement, and business intelligence function for a major healthcare client across both Healthcare Professional (HCP) and Direct-to-Consumer (DTC) marketing initiatives. This role is responsible for translating complex marketing, media, audience, and business questions into integrated measurement frameworks and actionable business recommendations that improve commercial outcomes.

As the senior client-facing analytics leader, the Group Director partners closely with Client Solutions, Comms Design, Investment, Audience Intelligence, Data Science, Data Management, and client stakeholders to develop holistic measurement strategies, guide optimization decisions, and ensure analytics is fully integrated into planning, activation, and business decision-making.

This role serves as the bridge between strategic business questions and advanced analytical capabilities, ensuring that analytics evolves from campaign reporting to a core business decision-support capability.

Responsibilities

External facing responsibilities:

Strategic Analytics Partnership

• Serve as the senior analytics advisor supporting HCP and DTC business teams across marketing, media, commercial, and analytics functions.
• Consult with clients to identify business problems, commercial opportunities, and measurement priorities across the entire customer journey.
• Develop client-specific measurement strategies aligned with brand objectives, omnichannel engagement, and commercial KPIs.
• Translate complex analytical findings into clear business recommendations and executive-level narratives.

Measurement & Business Intelligence

• Lead development of integrated measurement plans spanning:
• HCP media
• DTC media
• Omnichannel engagement
• Audience activation
• Define KPI frameworks that connect media performance to business outcomes including:
• Qualified HCP reach
• Audience quality
• Patient engagement
• New-to-Brand prescriptions (NBRx)
• Total prescriptions (TRx)
• Brand adoption
• Commercial performance
• Drive adoption of modern measurement approaches including:
• Incrementality testing
• Cross-channel attribution
• Marketing Mix Modeling (MMM)
• Multi-touch attribution (where appropriate)
• Audience quality measurement

Audience & Customer Intelligence

• Partner with Audience Intelligence teams to develop data-driven audience strategies across HCP and DTC campaigns.
• Guide application of:
• Physician-Level Data (PLD)
• Claims data
• First-party customer data
• Identity resolution
• Audience segmentation
• Journey analytics
• Ensure audience strategies are measurable and aligned to business objectives.

Data Strategy

• Define and execute client data strategies that maximize value from:
• First-party data
• Claims data
• Physician-level data
• Identity graphs
• Data clean rooms
• Aggregated and person-level datasets
• Identify opportunities to integrate new healthcare data assets into measurement and optimization frameworks.

Innovation & Thought Leadership

• Advise clients on emerging healthcare analytics capabilities including:
• AI-enabled analytics
• Predictive analytics
• Audience intelligence
• Decision support systems
• Privacy-safe measurement
• Evaluate research partners, measurement vendors, and healthcare data providers.
• Develop POVs on emerging technologies affecting healthcare marketing measurement.

Internal facing responsibilities:

Team Leadership

• Lead, mentor, and develop Business Analytics team members.
• Build career development plans and analytical capabilities across the organization.
• Foster a culture of curiosity, collaboration, innovation, and continuous learning.

Cross-Functional Leadership

• Serve as the connective layer across:
• Business Analytics
• Audience Intelligence
• Data Science
• Data Management
• Comms Design
• Investment
• Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.

Analytics Excellence

• Develop playbooks, best practices, and governance for:
• Measurement planning
• Campaign analytics
• Omnichannel reporting
• Audience analytics
• Insight generation
• Business storytelling
• Standardize methodologies while allowing flexibility for client-specific needs.

Business Development

• Support new business opportunities through analytics thought leadership and solution development.
• Identify opportunities to expand analytics capabilities across brands and portfolios.
• Contribute to POVs, innovation initiatives, and healthcare analytics offerings across the agency.
• Support revenue growth through expanded analytics consulting and measurement capabilities.

Continuous Learning

• Stay informed on developments in:
• Healthcare marketing
• Pharmaceutical commercialization
• Omnichannel engagement
• Audience intelligence
• AI
• Marketing science
• Represent the agency at industry conferences and client forums.

Required Skills

Healthcare Marketing Analytics

• Deep understanding of HCP and DTC marketing ecosystems.
• Experience with pharmaceutical commercialization and omnichannel engagement.
• Knowledge of physician engagement, patient journeys, and healthcare customer behavior.

Advanced Measurement

Experience with:

• Marketing Mix Modeling (MMM)
• Incrementality testing
• Cross-channel measurement
• Attribution methodologies
• Audience quality frameworks
• ROI measurement
• Media effectiveness
• Commercial KPI development

Healthcare Data Ecosystem

Experience working with:

• Physician-Level Data (PLD)
• Claims data
• Prescription data (NBRx/TRx)
• First-party customer data
• Identity solutions
• Data clean rooms
• Aggregated and person-level healthcare datasets

Strategic Consulting

• Ability to translate ambiguous business questions into measurable analytics strategies.
• Strong problem-solving and hypothesis-driven thinking.
• Experience leading executive client conversations and influencing strategic decisions.

Leadership

• Proven ability to lead multidisciplinary analytics teams.
• Strong stakeholder management across technical and non-technical audiences.
• Experience managing complex cross-functional initiatives.

Communication

• Exceptional presentation and storytelling skills.
• Ability to translate complex analytics into compelling business narratives.
• Strong executive presence and client relationship skills.

Education and Experience

• Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Business, Marketing, Mathematics, or related quantitative discipline (Master's degree preferred).
• 12–15+ years of experience in marketing analytics, media analytics, healthcare analytics, management consulting, or marketing science.
• Strong experience supporting pharmaceutical or healthcare clients.
• Experience developing integrated measurement strategies across HCP and DTC campaigns.
• Experience working with media agencies, pharmaceutical manufacturers, healthcare data providers, or commercial analytics organizations.
• Familiarity with modern analytics platforms including Tableau, SQL, Snowflake, cloud-based analytics environments, and healthcare data ecosystems.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

Salary Range

$180,000—$200,000 USD