Head of Brand

Head of Brand – Watershed Distillery

About Marussia Beverages USA

At Marussia Beverages USA, we believe great brands are built, not managed. We are entrepreneurs, creators and challengers who thrive on ownership, trust and bold thinking.

Our portfolio includes Watershed Distillery, Mozart Chocolate Liqueur, Hatozaki Japanese Whisky, Torabhaig Single Malt Scotch, Akashi-Tai Sake and a collection of premium craft brands from around the world. We're looking for people who want to make an impact and do the best work of their careers.

The Opportunity

This is not a traditional Head of Brand role. This is an opportunity to lead the transformation of Watershed, our flagship craft distillery, into one of the most admired premium spirits brands in the United States. You will own the brand end-to-end, from strategy and innovation to creative leadership, commercial performance and the consumer experience. You’ll work with a talented, high-trust team. We're looking for a builder, not a maintainer.

Your Mission

Own the Watershed brand end-to-end, driving brand equity, consumer love and profitable growth across every touchpoint.

What You'll Own :

• Brand Strategy, Positioning & Innovation

• Commercial Performance & Brand P&L

• Hands-on Creative Leadership across campaigns, storytelling and consumer experiences

• Homeplace Experience (distillery, tours, bottle shop, events)

• Team Leadership & Development

Who You Are

You are an exceptional senior brand marketer with a proven track record of building, repositioning and growing brands that deliver both consumer impact and commercial success.

You are creative at your core. You think differently, challenge assumptions and bring bold ideas that make brands impossible to ignore.

You are a hands-on leader. You stay close to the work, shape creative direction, refine execution and inspire your team by leading from the front.

You understand today's consumers and know how to build brands that earn attention and stay culturally relevant. You stay ahead of changing consumer behaviors rather than relying on traditional marketing playbooks.

You combine creativity with commercial discipline and have a proven ability to translate brand vision into measurable business results.

You thrive in entrepreneurial environments where ownership, autonomy, speed and experimentation matter. Most importantly, you are excited by the opportunity to modernize, reposition and scale an established craft brand into its next chapter of growth.

What You'll Bring

• You have experience in the craft spirits industry, premium beverage alcohol, or premium FMCG, and a demonstrated ability to build distinctive brands and drive sustainable commercial growth.

• Proven P&L ownership and commercial results

• Outstanding creative judgement

• Leadership and people development experience

• Beverage alcohol or premium consumer goods experience preferred

• Craft spirits, hospitality or experiential marketing experience is a plus

Location

Preferred location is Columbus or Cincinnati, Ohio. Exceptional candidates based in the Midwest, New York City, or other major U.S. cities will also be considered. Travel to Columbus, Ohio will be required on a regular basis as business needs dictate.

Why Join Us?

If you want freedom, ownership and the opportunity to shape the future of an iconic craft brand, we'd love to hear from you.

Compensation & Benefits

The expected base salary range is $150,000 – $180,000, determined by location and experience, plus a target annual bonus of 20%. Marussia Beverages USA also offers medical, dental, and vision coverage; Simple IRA with company match; and paid time off and company holidays.

Equal Opportunity & Accommodations

Marussia Beverages USA is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

If you need reasonable accommodation during the application or interview process, please contact your recruiter.

Marussia Beverages USA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm authorization to work in the United States.

Due to the high volume of applications we receive, we are unable to provide individual feedback on applications.