Performance Creative Strategist

Location: Hybrid - Indianapolis

Who are we? 

Combined Curiosity owns and operates a growing portfolio of education brands designed to help people build skills they care about.

Our brands span everything from music and painting to professional healthcare education. We are continuously experimenting to improve the creative, customer experience, and performance of each brand.

We are not an agency moving from one short-term client project to the next. We own the brands we work on, which means we get to think longer term—building campaigns on past learnings, seeing how creative performs across the full customer journey, and turning those insights into measurable growth.

Who are we looking for? 

We’re looking for a Performance Creative Strategist to own the development and execution of paid and organic social content. You’ll need to think creatively, dig into customer behavior, and use performance insights to continuously test, learn, and improve.

Here, you won’t launch campaigns into the ether and move on. You’ll stay close to the brands, the customer journey, and the results—using full-funnel reporting and accumulated learnings to understand how your creative performs from first impression through conversion. Then, you’ll use those insights to make the next campaign stronger.

You'll partner with brand founders to produce the content itself, while collaborating with mid-funnel content developers and data analysts to conduct creative experiments and maximize success across the full user journey.

You’ll thrive here if you enjoy experimenting, challenging conventional ideas, and balancing creative instinct with data. We’re looking for someone who is excited to build, learn quickly, and help shape how we approach performance creative as the company grows.

Why Combined Curiosity?

You’ll market products that improve our students’ lives while working in a fast-moving environment with very little red tape. Because we’re a small, hands-on team, you’ll have meaningful ownership, direct access to decision-makers, and the freedom to pursue your ideas.

What you’ll do:

• Develop creative concepts and testing strategies for paid social campaigns (primarily Facebook/Instagram) across multiple brands
• Work with brand founders to create and produce video and image content for ads and socials
• Write hooks, scripts, headlines, captions, and ad copy designed to capture attention and drive action
• Turn brand messaging, customer research, product benefits, and performance insights into new creative angles
• Collaborate with Analytics Engineer to extract key success factors from ads performance, then use these insights to iterate next ads
• Explore and implement AI-assisted workflows for ideation, scripting, editing, research, and content production

What we’re looking for:

• Experience creating social media advertising creative, particularly for Meta and Instagram
• Hands-on experience with video ideation, scripting, filming, editing, or production
• The ability to balance brand storytelling with performance-oriented messaging
• Strong written communication and copywriting skills
• A proactive, entrepreneurial mindset
• The ability to manage multiple brands, projects, and priorities simultaneously
• Comfort working independently and taking ownership from concept through execution
• A willingness to test ideas, learn quickly, and iterate without becoming overly attached to a single concept
• Your creative thinking isn't boxed by conventional norms or what others are doing 
• Analytical thinking to balance your creative instincts, allowing you to make data-driven decisions
• You value continuous growth and learning, adapting quickly and are open to change

Nice to have

• Experience working at a startup or entrepreneurial venture
• Experience with organic social content strategy or community-driven content
• Experience briefing or managing UGC creators or production partners
• Familiarity with paid social performance metrics and creative analytics
• Experience with video editing software
• Experience using generative AI tools for creative development, video production, editing, research, or workflow automation
• Experience working across multiple consumer brands or product categories

What we offer:

• An opportunity to work in a dynamic, collaborative environment where creativity and risk-taking is encouraged.
• A culture that values innovation and supports your personal and professional growth.
• $65k - $80k annual salary dependent on experience
• Share in what you build with Equity Incentive Structure
• 401K with 4% match
• Medical/Dental benefits
• Unlimited PTO (yes, it’s real)

Our process:

We know, the job market sucks right now. We don’t want to waste your time. Our process is designed to be clear and efficient.

1. Submit your application (resume + short responses)
2. Round 1 - 30 minute interview with Growth Product Manager 
3. Round 2 - 30 minute interview with Analytics Engineer and Senior Content Strategist
4. Round 3 - 45 minute interview with CEO

Short responses:

In order to be considered, please send your responses to the following questions to jen@combinedcuriosity.com

1. Why does this role at Combined Curiosity interest you?
2. Share a link or upload 2–3 examples of relevant work. For each example, briefly describe your contribution. 
3. Pick one ad you’ve created and tell us: 

• What made the creative effective—or ineffective and
• One change or variation you would test next