Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese, and waffles, using chickpeas. Why? Because we know chickpeas aren't just delicious, they're also one of the most nutritious and sustainable foods. Yet 80% of the country isn't eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. We've been named one of TIME Magazine's Best Inventions of the Year, Adweek's Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.
Your Mission: We are looking for a Senior Omnichannel Media Manager to own and grow Banza's business, both online and in store, by driving consumer awareness, consideration, and conversion through a robust integrated media plan. You'll own the full-funnel media strategy, manage our agencies, develop the annual mix and budget, and use data to continuously optimize how we spend across paid search, social, display, retail media, and ecommerce. You're equally comfortable digging into a P&L, briefing a paid content asset, and negotiating with a retail media rep, and you know how to turn digital shelf data into a plan the whole cross-functional team can rally behind. You'll own Banza's digital growth, both in driving demand and converting it profitably.
What You'll Do:
We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza.
Compensation
The salary range for this role is $120k-$170k. The range is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles and locations. Any updates to the salary range or considerations based on your experience and location will be communicated to you as a candidate.
Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, geographical location, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall within the range based on these factors.
Perks and Benefits
Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants, including those with criminal histories consistent with legal requirements.
Banza participates in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. As a participating employer, we provide the federal government with Form I-9 information to verify work authorization. For more information about E-Verify, please visit www.e-verify.gov.
If you have any questions, please email jobs@eatbanza.com.
Your Mission: We are looking for a Senior Omnichannel Media Manager to own and grow Banza's business, both online and in store, by driving consumer awareness, consideration, and conversion through a robust integrated media plan. You'll own the full-funnel media strategy, manage our agencies, develop the annual mix and budget, and use data to continuously optimize how we spend across paid search, social, display, retail media, and ecommerce. You're equally comfortable digging into a P&L, briefing a paid content asset, and negotiating with a retail media rep, and you know how to turn digital shelf data into a plan the whole cross-functional team can rally behind. You'll own Banza's digital growth, both in driving demand and converting it profitably.
What You'll Do:
- Own the day-to-day management and growth of Banza's e-commerce channels, including eatbanza.com (DTC), Amazon, and other pure-play and retailer.com platforms
- Manage digital shelf health across retailers - content, imagery, ratings & reviews, search terms, and A+ content - to maximize conversion and findability
- Plan and execute retail media and paid search campaigns (Amazon Ads, Instacart, Criteo, etc.) in partnership with our media agency, tracking ROAS and iterating in-flight
- Lead promotional calendar planning for ecommerce channels, coordinating with Sales to align on pricing, timing, and inventory
- Partner with Supply Chain and Operations to forecast demand, manage inventory health, and troubleshoot fulfillment issues
- Set media KPIs, analyze ecommerce performance (sales, traffic, conversion, subscription retention), and turn insights into clear, actionable recommendations for leadership
- Manage relationships with ecommerce and paid media agency and platform partners
- Serve as the ecommerce subject matter expert cross-functionally, bringing digital-shelf and DTC best practices into broader brand and innovation conversations
- Manage 3PL partners for Shopify sites (eatbanza.com and internal team samples)
- Lead inventory management, including product demand planning and monthly reconciliation
- Lead fulfillment and marketing kit logistics for all marketing sends (influencer, RDs, PR), product donations
- 5-8 years of experience in performance marketing, growth hacking, quantitative finance, or someone who has built their own e-commerce business, ideally within CPG or food & beverage
- Must have hands on experience managing Amazon (Vendor Central or Seller Central) and/or Shopify; demonstrated track record of driving growth
- Must have experience planning and executing full funnel paid media campaigns: You understand how to brief an agency, set expectations, and optimize performance
- Comfortable owning a budget and a P&L, and able to make the case for investment with data
- Analytical and detail-oriented — you love a dashboard, but you can also tell the story behind the numbers
- A proactive self-starter who can manage multiple workstreams and vendor relationships at once without a lot of oversight
- A strong cross-functional collaborator who can bring Sales, Brand, and Supply Chain along with a plan
- Passionate about what Banza's doing!
We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza.
Compensation
The salary range for this role is $120k-$170k. The range is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles and locations. Any updates to the salary range or considerations based on your experience and location will be communicated to you as a candidate.
Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, geographical location, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall within the range based on these factors.
Perks and Benefits
- Equity in Banza
- Annual Bonus
- Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
- One Medical Membership
- Short Term Disability and Life Insurance
- Flexible Spending Account / Health Savings Account
- Commuter Benefits
- 401(k)
- Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
- Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
- New Parents: 12 weeks of paid parental leave plus additional optional leave time to add, and 4 weeks of flexible return to work arrangements.
- Breast milk shipping service for traveling team members provided by Milk Stork
- Monthly fitness, internet and phone stipends
- Monthly lunch stipend to encourage team member connection
- Annual education stipend
- Home office set-up stipend
- Unlimited Pasta, Rice & Mac
- $500 annual stipend to purchase our pizza and waffles, wherever they're sold
- Quarterly snack box for remote employees
- Lively NYC office stocked with snacks and beverages
- Quarterly in-person and remote events
Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants, including those with criminal histories consistent with legal requirements.
Banza participates in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. As a participating employer, we provide the federal government with Form I-9 information to verify work authorization. For more information about E-Verify, please visit www.e-verify.gov.
If you have any questions, please email jobs@eatbanza.com.
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Food and Beverage Services
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