Sharing another great collaboration that reflects that no one company can be sustainable alone, that we are dependent on the actions of others to achieve our ambitions, that solutions are complex and systemic not simplistic and linear, and that great things happen when great people get round the table together and ask the right questions.
Driving large-scale infrastructure change cannot be achieved in isolation; it requires an entirely new level of collaboration. Proud to say that Mars, alongside PepsiCo, Nestlé, Unilever, and others—led by the Ellen MacArthur Foundation and Clean Rivers—are launching a pioneering, systemic project to transform urban waste management across Brazil, starting with the city of Recife. The project aims to unlock up to $50MM in multi-year investment, combining corporate collaboration and philanthropic capital, with work set to begin as early as 2027. It is designed to build a financing mechanism that becomes self-sustaining over time — and to set a new standard for collection and recycling systems across Brazil, including fair compensation for waste pickers and ensuring good working conditions. The lessons learned are also expected to inform the formulation of national public policies aimed at improving and expanding the collection and recycling system. Kudos to Feliks Bezati and Katia Souza for driving this initiative from Mars' side! #proudlymars #TomorrowStartsToday
It is great to see this collaborative approach!
This is impressive, Alastair. Both in scale and in addressing the real hot spots. The critical part of this heavy lift usually gets quietly dropped: the waste pickers. Too complex, too hard. Seeing fair compensation designed in from the start is what makes this especially credible. Kudos!