Michel Azar’s Post

3 weeks ago I was spending about 4 to 5 hours daily on all my marketing efforts.   Then came my newly found obsession with Claude Code.   Since, I've cut that down by 1.5 hours a day on average.   I'm still in the middle of building this out - but here's where things stand right now.   1/ Claude is handling the heavy lifting on my content workflow:   ↳ LinkedIn post ideation, writing and refinement ↳ Instagram reel scripts and carousels ↳ Content strategy and weekly scheduling ↳ Lead magnet creation ↳ Research and news monitoring for content angles   2/ On outreach - it's helping me cut from 8 minutes per lead down to 5. Improving messages, learning what performs, helping me approach the right people the right way.   3/ And I'm in the process of moving my entire website build and development there as well.   What I've been keeping in mind through all of this:   For a business like mine - where content and lead generation is everything - the time gain only matters if quality stays high.   AI cutting time without accounting for the quality tradeoff is a trap a lot of people fall into.   What made this work is a year of writing my own content first.   Claude knows my voice, my positioning, my arguments, my audience - because I spent a year building that proof of work publicly on LinkedIn.   Without that foundation, this produces generic output.   The difference between a marketer who knows their own voice using AI - and someone who doesn't - is everything.   I still have editorial finality on everything that goes out. I'm still deeply involved in the process.   The goal is to get my total marketing time down to <2 hours a day - while producing more and keeping quality high.   I'll keep sharing more on this as I keep building.   → Drop a comment if you're on a similar journey, always interesting to compare notes..