UAE's Peekabox Tackles Food Waste with Surplus Sales

In the UAE, Peekabox says food waste is significant: more than US$3.5 billion worth of food is wasted annually, while 38 percent of food prepared daily is thrown out. Globally, the platform points to food waste as a US$1 trillion-plus problem. Peekabox is trying to move that surplus into a different part of the P&L. The UAE-based food-tech platform connects consumers with restaurants, cafés, bakeries and grocers selling surplus food at a discount. Through the app, users buy “surprise boxes” or selected items from participating outlets, typically at 50 to 70 percent off, then collect the order from the store. Customers get lower-cost access to recognisable brands at a time when living costs are rising. For operators, inventory that would otherwise be written off can generate incremental revenue, drive footfall and support waste-reduction targets. Peekabox says it has now signed more than 1,000 store locations across brands including Costa Coffee, Tim Hortons, Carrefour, Pret a Manger, Dunkin’, Krispy Kreme, Union Coop, Eataly, Ladurée, Armani/Caffè, PAUL, Choithrams, Cinnabon and Peet’s. Its partners span major regional operators including Emirates Leisure Retail, Majid Al Futtaim, Apparel Group, Azadea, Americana, Cravia and Emaar Hospitality. Find out more - https://lnkd.in/ektTJvg6

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Hotelier Middle East fantastic to see you raising the food waste issue! Maybe useful to your Readers and professionals to be reminded that the real savings are in PREVENTING food waste, then to redistributing it, and then to transform it. 🚀

Thank you for the great piece 🙌

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