If people can’t see you, they can’t choose you. Decisions are happening before someone even gets to the shelf or search bar. Algorithms shape what shows up and a lot of brands never make it into the mix. So the real challenge isn’t getting picked, it’s getting noticed at all. Would your product make the shortlist today? https://ow.ly/U71m50ZeJ5r #ShapeTheFutureWithConfidence
Visibility has become just as important as product quality in today's digital landscape. An important reminder for brands looking to stay competitive.
You can’t win a comparison you’re never included in.
Similar challenges being faced by professionals in the workplace when it’s comes to advancing their career 😮💨
Love the barcode easter egg here
Great post, thanks for sharing!
Worth separating the vignette from what the underlying data actually shows. The laundry detergent scenario dramatizes full delegation, but research from Checkout.com this month found only 13 percent of consumers have actually completed a purchase referred by an AI assistant, and delegation skews hard toward low stakes, repeatable categories like groceries and household basics, not the whole shopping cart. A quarter of consumers say they will never delegate purchases to AI at all. So the more urgent gap right now isn't really consumer behavior outrunning brands, it's brands not being ready for the behaviour that already exists in the categories where it's happening. EY's own report makes that point better than the vignette does, 47 percent of CP executives say influencing algorithmic recommendations will be critical within five years, but only 21 percent believe they can do it today. That's a 26 point capability gap inside companies, not a consumer behavior shift outside them. The shelf risk is real. But the more fixable problem is the internal one. Which is actually harder to solve in your experience, earning algorithmic visibility, or getting sales and marketing to operate as one decision system in the first place?