A nearshore giant in our space is unwinding in public right now. I won't name them. The point isn't the name. The point is the pattern. Scale fast. Sign everyone. Promise the moon. Staff it with whoever's available. Let the quality average out somewhere south of what the logo suggested. It works — until it doesn't. Until the growth story meets the delivery reality and the gap shows up on a balance sheet. We've been pitched that playbook for years. "Just add more bodies." We never ran it. Nine years in, we still vet every engineer with engineers. We still say no to fits we can't deliver well. We've walked from deals that would've padded a quarter. That's not virtue. It's math. In services, your reputation is the product. You can borrow against it with hype for a while. The bill always comes due — and it comes due in public. The nearshore market is about to learn that lesson the expensive way. We'd rather have learned it slowly, on purpose, one honest "no" at a time.
350+ companies have validated that. Our product is our reputation. 😎
Nine years of nos is what makes the yes mean something. The clients who trust us most are usually the ones who got burned by that playbook first