For years, marketers have focused on two questions: How do people find us? And what do they find when they get there? But buyers are now asking answer engines who to work with, what tools to consider, and how options compare. To understand how those answers shape perception, teams need to know what’s influencing them and where their brand may be at risk. Join our very own Jason McGhee and Taylor Wagner on Wednesday, July 29, for a discussion about Palmata by Contentful. You’ll learn how to measure your AI reputation, uncover what’s shaping it, and identify opportunities to improve the answers AI generates about your business. Save your seat: https://ctfl.io/3RaCcNq
Contentful’s Post
More Relevant Posts
-
Wondering how your brand shows up in AI searches? 🧐 And what you can ACTUALLY do about it? 👀 Contentful are covering how to tackle this with our new AI discovery tool Palmata, on Weds 29th July. Not one to miss if AEO is on your mind!
For years, marketers have focused on two questions: How do people find us? And what do they find when they get there? But buyers are now asking answer engines who to work with, what tools to consider, and how options compare. To understand how those answers shape perception, teams need to know what’s influencing them and where their brand may be at risk. Join our very own Jason McGhee and Taylor Wagner on Wednesday, July 29, for a discussion about Palmata by Contentful. You’ll learn how to measure your AI reputation, uncover what’s shaping it, and identify opportunities to improve the answers AI generates about your business. Save your seat: https://ctfl.io/3RaCcNq
-
-
If buyers are asking AI who to trust, marketers need to know what AI is saying back, and how to influence those answers. Join Jason McGhee and me if this is already on your radar. Or if you’d like to get ahead of it before you start losing sleep about showing up wrong in AI search.
For years, marketers have focused on two questions: How do people find us? And what do they find when they get there? But buyers are now asking answer engines who to work with, what tools to consider, and how options compare. To understand how those answers shape perception, teams need to know what’s influencing them and where their brand may be at risk. Join our very own Jason McGhee and Taylor Wagner on Wednesday, July 29, for a discussion about Palmata by Contentful. You’ll learn how to measure your AI reputation, uncover what’s shaping it, and identify opportunities to improve the answers AI generates about your business. Save your seat: https://ctfl.io/3RaCcNq
-
-
I use AI for most of my research and discovery now, and I know a lot of other people do too. It helps me find products, compare options, and decide what’s worth looking into, even before I check a company’s website or Instagram. That shift is exactly what our team is addressing with Palmata. If you’re thinking about how your brand shows up in AI (both positively and negatively) and what to do about it, this webinar is worth a peek 👇
For years, marketers have focused on two questions: How do people find us? And what do they find when they get there? But buyers are now asking answer engines who to work with, what tools to consider, and how options compare. To understand how those answers shape perception, teams need to know what’s influencing them and where their brand may be at risk. Join our very own Jason McGhee and Taylor Wagner on Wednesday, July 29, for a discussion about Palmata by Contentful. You’ll learn how to measure your AI reputation, uncover what’s shaping it, and identify opportunities to improve the answers AI generates about your business. Save your seat: https://ctfl.io/3RaCcNq
-
-
Consumers have more ways than ever to find information, and their discovery habits are changing along with it. Our latest report on AI search examines how Australians navigate today's search landscape, including the the growing role of AI assistants, and why trust continues to shape where people turn for answers. Whether you're building content, managing a brand, or planning your digital strategy, understanding how consumers discover information has never been more important. Download now: https://okt.to/XTUY1Q
-
-
AI can quickly analyze comments and reviews on LinkedIn and other platforms, but this increased speed can complicate things. More signals don’t help if we can’t identify which matter. Most tools were designed for a few hundred mentions weekly, and AI has escalated this volume without improving judgment. Without proper attribution, a larger pile of flagged mentions serves no purpose for sales or marketing. The crucial gap is whether signals reach a rep before the lead form is filled out. If your listening stack upgraded to AI this year, did it resolve your attribution issues? Daniel wrote more on what listening should do for pipeline: https://okt.to/0phRPC
-
-
If you missed our Webinar "Navigating the AI-Driven Era of Search, Video & Measurement" watch the Video and Download the PDF Slides now! In this webinar, Google and Harmelin Media explored how AI is reshaping the Search, Video, and Measurement landscape and what these shifts mean for advertisers in 2026 and beyond. The discussion highlighted the evolving role of AI across these channels, offering insights, emerging trends, and practical considerations to help brands proactively adapt, plan for the future, and identify new opportunities for growth and performance. https://lnkd.in/gSaw5weR
-
-
Marketing to machines: What happens when the consumer is an algorithm? With consumer-focused AI models taking the reins, we are rapidly moving toward a future where algorithms, not humans, make the final purchasing decisions. In a live-panel episode of Performance Marketing Unlocked, Sammy Parker, Brand Partnerships Lead for Calfreezy, and Dimitris Beis, Data & Innovation Strategist at IAB Europe, join PMW's Editor Robin Langford to dive deep into this massive paradigm shift. Listen to the full ep via the link in the comments. #AI #performancemarketing #data #techinnovation
-
-
I've been hearing a lot more conversations lately about how Artificial Intelligence is starting to show up in our everyday lives - not just at work, but in the way we research, shop, make decisions, and manage our finances. This discussion from Marci McGregor and Liz Everett Krisberg takes a closer look at how AI is influencing consumer behavior, why more people are paying for AI-related services, and what it could mean for the future of the workforce and economy. Interesting insights and definitely worth a listen if you're curious about where things may be headed. Watch here: https://go.ml.com/ca0935
-
Want to scale your brand's social media presence by 10x using AI-guided systems? Here is our simplified framework: 1. Target high-authority topics in your niche. 2. Leverage AI models for rich variations & drafts. 3. Create eye-catching visual concepts. 4. Optimize queues with perfect dispatch timing. Try composing a new draft now to see it in action!
-
For twenty years, marketers built their strategies around ten blue links. Today, 50% of consumers are starting their path to purchase inside an AI tool, getting answers before they ever click a search result. The mechanics of discovery have changed. AI isn't just looking at your website. It's piecing together information from reviews, business listings, location pages, and trusted third-party sources to decide which brands to recommend. For multi-location brands, showing up in AI-generated answers requires a different playbook. That's why we created Mastering GEO, a 10-part series exploring what Generative Engine Optimization actually looks like in practice. We cover everything from measuring your visibility across major LLMs to strengthening the signals that influence AI recommendations. The first four episodes are live now 👉 https://lnkd.in/gZsK35A7
Explore content categories
- Career
- Productivity
- Finance
- Soft Skills & Emotional Intelligence
- Project Management
- Education
- Technology
- Leadership
- Ecommerce
- User Experience
- Recruitment & HR
- Customer Experience
- Real Estate
- Marketing
- Sales
- Retail & Merchandising
- Science
- Supply Chain Management
- Future Of Work
- Consulting
- Writing
- Economics
- Artificial Intelligence
- Employee Experience
- Workplace Trends
- Fundraising
- Networking
- Corporate Social Responsibility
- Negotiation
- Communication
- Engineering
- Hospitality & Tourism
- Business Strategy
- Change Management
- Organizational Culture
- Design
- Innovation
- Event Planning
- Training & Development
AI is becoming part of the customer journey. Understanding how your brand is represented in AI-generated answers is quickly becoming jst as imp as traditional search visibility.