Distribution is Key in Valuing Media Assets

An old lesson is proving true once again: content needs distribution...and distribution needs content. This is evident through the moves happening across our industry— Fox acquires Roku, Comcast restructures its media assets, and Sky acquires ITV's entertainment business. What's even more interesting to me is how these assets are being valued. For years, public markets heavily discounted traditional media assets because investors looked at them through the lens of declining linear television and assigned lower and lower valuations. But strategic buyers saw something different; they saw premium content, live programming, and distribution. Most importantly, they saw the leverage those assets create in an increasingly competitive media landscape. As live content becomes more valuable, and more expensive, the companies with meaningful distribution will have a distinct advantage. That's exactly why Fox, Comcast, and Sky just spent billions proving it.

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Distribution is the moat around most businesses

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