An old lesson is proving true once again: content needs distribution...and distribution needs content. This is evident through the moves happening across our industry— Fox acquires Roku, Comcast restructures its media assets, and Sky acquires ITV's entertainment business. What's even more interesting to me is how these assets are being valued. For years, public markets heavily discounted traditional media assets because investors looked at them through the lens of declining linear television and assigned lower and lower valuations. But strategic buyers saw something different; they saw premium content, live programming, and distribution. Most importantly, they saw the leverage those assets create in an increasingly competitive media landscape. As live content becomes more valuable, and more expensive, the companies with meaningful distribution will have a distinct advantage. That's exactly why Fox, Comcast, and Sky just spent billions proving it.
Distribution is Key in Valuing Media Assets
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Comcast announced it’s planning a tax-free spin-off of NBCUniversal and Sky. The move separates the company into two entities, with Comcast focusing on technology and platforms, and NBCU focusing on media and entertainment. The seperation creates two higly focused conglomerates: 1. Media & Entertainment (new NBCUniversal + Sky): Includes Universal Pictures, NBC, Telemundo, Bravo, Peacock streaming, Universal theme parks, and the European broadcaster Sky. 2. Connectivity (Comcast): Retains the cash-generating Xfinity broadband, internet, wireless, and residential cable businesses. NBCUniversal Telemundo Enterprises, NBCUniversal Local, Versant Media https://lnkd.in/gVrqWa-5
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Comcast Corp. said it plans to separate its media businesses from its cable-TV and internet operations, spinning off NBCUniversal and Sky into a new... #comcastbusiness #iworkforcomcast
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No more content + distribution strategy. Comcast plans to spin off NBCUniversal into a separate public company, which includes NBC, Telemundo, Universal Pictures, Peacock, Bravo, NBC News, Sky, and the theme parks business. Looks like Comcast gets to focus on connectivity: broadband, cable, wireless, and business services. NBCUniversal gets to operate as a global media and entertainment company. IMO- This isn’t a horrible idea. This could actually help each one operate better, faster and to do what’s best for their own business type.
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Divide and conquer. 📝 "M&A have helped diversification, though recent evidence has shown that some large media companies are dividing their empires to find clearer strategic direction." That's what I wrote in July 2025. The era of convergence was ending. 📡 What a month to be reminded of it. Comcast just announced it's splitting into two standalone public companies: Comcast (connectivity) and NBCUniversal + Sky (media and entertainment). 🌍 In that same July 2025 piece, I also highlighted that North America and Europe were heading in different directions: US media conglomerates splitting apart, European players consolidating to gain the scale they lack. 🔧 The same instinct is showing up in the tech stack that serves these media companies. In December 2025, Harmonic sold its video business to MediaKind for $145M, keeping its broadband operation and separating the commoditizing infrastructure layer. Synamedia selling its Video Networks division this month is consistent with this trend too. 📺 Interestingly, Fox Corporation, which saw the shift towards dividing media empires a few years earlier, is now doubling down on the area it focused on! Back in 2019, Fox split off its scripted entertainment assets (sold to The Walt Disney Company) and kept the live business. This month, it's building on that bet with the Roku acquisition, pairing its live content with a leading CTV platform. These are signs of an industry restructuring under pressure. Focus is the answer for now. (Linking my July 2025 piece below for the full context - subscribe to Sense the Frame for more insights on these trends) #MediaTech #MediaMA #Streaming #Broadcasting
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Comcast has announced plans to separate itself into two publicly traded companies, spinning off its NBCUniversal and Sky broadcasting arms. The shake up aims to protect the media conglomerate’s profitable broadband and wireless brand, which will retain the “Comcast” company name, as its media and entertainment business — now collectively named “NBCUniversal” — faces increasing pressure from industry consolidation and streaming rivals. The separation is expected to take approximately a year, with Comcast shareholders owning shares in both Comcast and NBCUniversal upon completion. https://lnkd.in/gVtyFt5e
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Comcast's decision to separate its distribution business from NBCUniversal caught my attention because I think it says a lot about where the media industry is today and where it's heading. For years, the prevailing strategy was to own as much of the value chain as possible—content, distribution, advertising, and the customer relationship. The idea was that keeping everything under one roof created a stronger competitive advantage. Today, those businesses are moving at very different speeds. Distribution is evolving differently from streaming. Studios face different challenges than broadband providers. And each requires its own investment priorities, operating model, and growth strategy. We're seeing more companies recognize that reality, including Comcast. Instead of trying to optimize one massive media ecosystem, they're creating businesses that can focus on what they do best and compete on their own terms.
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Comcast to Spin Off Entertainment Comcast recently announced plans to spin off its entertainment businesses. The newly created NBCUniversal will include the NBC and Telemundo broadcast networks, Bravo, Peacock, the European media business Sky, along with theme parks and other businesses.... https://lnkd.in/eNhHp4e4
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Comcast to spin off NBCUniversal and Sky into a separate company The move announced Monday will separate Comcast’s media and entertainment assets from its broadband and wireless business.
Comcast jumps 9% after announcing it will spin off NBCUniversal and Sky from cable business cnbc.com To view or add a comment, sign in
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Comcast's decision to split its connectivity and media businesses isn't just a corporate restructuring, it's a signal that the media landscape is entering its next phase. In this new blog, Mike Proulx explores: • Why separating distribution from content changes NBCUniversal's strategic position • How the move could make NBCUniversal a more viable partner, or acquisition target, as industry consolidation accelerates • What this means for media, streaming, and telecom leaders navigating a rapidly evolving competitive landscape. If you're following the future of media strategy, this is a perspective worth reading 🔗 Read the full blog: https://forr.com/3Tb1YBN
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Comcast to spin off NBCUniversal and Sky into separate company The move announced Monday will separate Comcast’s media and entertainment assets from its broadband and wireless business. https://lnkd.in/gxmtxT29
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Distribution is the moat around most businesses