Amazon Ads advances the Certified Supply Exchange program — raising the bar on open internet supply. 💡 What's new? Five leading SSPs — Magnite, PubMatic, Index Exchange, OpenX, and Microsoft Monetize — are now certified across 8 technical areas including traffic optimization, signal quality, and automated deal activation. 🚀 Two new innovations: Dynamic Traffic Engine (DTE) shares demand signals before bid requests are sent to surface more relevant inventory, and Live Events Optimizer (LEO) brings smarter budget allocation to live sports. ⚡ Learn how the Certified Supply Exchange program is helping advertisers get more from their programmatic investment through tighter DSP-SSP collaboration: https://ads.amazon/4vAW1Mg 👊 Charlie Cebuhar, Catherine Patterson, Mike Laband, Tyler Romasco, Vanessa Garcia, Sivan Bachar, Santi S., Bridget Flynn Tilner
Incredibly proud of the CSE program and what this level of collaboration with our SSP partners has been able to deliver for advertisers — quality supply and more efficient paths to reaching their audiences.
Katie Glass
3d
Love this!! Keep it up team!
The CSE program is a jewel of our team and I am super proud of the progress they have made, and even how it's helped out my favorite media format, audio... Many thanks to ALL our partners.
Raising the bar together 🚀 We're proud to help advance a more efficient, interoperable ecosystem!
Danner Close
2d
Proud and thankful for such strong collaboration on both sides across CSE program and all that it brings to the market. A big thanks to all the Amazon folks involved, and looking forward to all that is to come! THIS is exactly how buy and sell side should collaborate to move the industry forward - onward and upward!
Glad to be raising the bar of programmatic performance alongside you, Amazon Ads!
Jenny Elphick
18h
Grateful for the partnership with the Amazon Ads team and proud to be part of the work behind CSE. Looking forward to continuing to build solutions that create better outcomes for advertisers, publishers, and the open internet.
Magnite
12h
Excited to keep unlocking new opportunities for premium live content and building stronger supply paths for advertisers and publishers!
Chris, I've really appreciated working with you and the Amazon Ads team as we've continued to shape what this partnership can become. To me, this represents something beyond certification - its a shared belief that the future will be built through deeper collaboration between DSPs and SSPs. Programs like CSE raise the bar for all of us by creating stronger technical alignment, greater transparency, and ultimately better outcomes for customers. And who doesn't want that?! Excited for what's ahead and proud of what our teams are building together!!