Michel Azar’s Post

Sometimes you just gotta focus and do stuff... Even if it means disappearing for a while. Which is where I've been these past few months. And right in the middle of it, a beautiful opportunity found me. I came close to taking a CMO role I genuinely believed in. Weighing it is what woke something up and made things clear. Marketing is where I want to put my full focus. And, quietly, it's one of the things I believe I do best. My Bitcoin work is still very much alive, and still deeply fulfilling. Part of it has always been helping Bitcoin companies grow, getting good, misunderstood projects seen and trusted in a space most people write off on sight. Looking back, everything that shaped me pointed at the same thing: TRUST. > The Lebanese crisis, and watching an entire system lose it overnight. > Bitcoin, watching it earn trust without asking anyone's permission. > Entrepreneurship, and learning how fragile trust is when your name is on the line. > And marketing, where earning trust is the whole job... Everything I just listed is the foundation of what I've been building: Lindy Strategies. (Yes, it's named for the Lindy Effect, more on that in upcoming posts 😉) A marketing agency that earns your market's trust before the first call. It's for people in finance, tech, and advisory, experts at the top of their field. And of course, Bitcoin companies and consultants. If you're in a market that runs on trust, where nobody buys until they truly believe you, that's where Lindy Strategies does its best work. If your work is excellent but too few people know it or believe in it yet, that's the gap I close. This is the work I want my name on now. Onwards ✊ P.S. If you care to learn more, the website button sits right under my name, and I dropped the link in the first comment too! P.P.S. And if you know someone who could benefit from this, share this post with them.