Alexander Goodwin’s Post

Fingerprint's old ABM motion had a gap account-level tools couldn't close. Meta and Reddit weren't even in play. Our tools couldn't match a contact list to real people there, so targeted work stayed on LinkedIn. For broader campaigns, we ran Salesforce account lists against LinkedIn's title-based matching. The volume was there, but the quality wasn't. Most tools we looked at to fill the gap were built for sales outreach, just surfacing a visitor and routing them to a rep. We wanted something built around the full marketing motion instead, something that could help us build better audiences and understand who was actually engaging. Since rebuilding on contact-level data with Vector 👻 ~80% match rate on LinkedIn, up from 40-50% with our old Apollo CSV uploads $0.11 CPC on Meta vs. ~$15 on LinkedIn for the same personas, on our first brand campaign there 4.2% CTR on that same campaign, against a ~1% benchmark 14 days to scale a campaign instead of ~30 Reps now get a Slack alert the moment a director-level contact hits the site, with the specific page they visited. BDRs pull outreach lists straight from intent signals, so they're reaching people already researching us instead of cold accounts. Read the full breakdown: https://lnkd.in/g3BM_ftd