AI search is reshaping how prospective students discover, evaluate, and trust universities. Today’s students aren’t just typing keywords into search engines. They’re asking AI tools complex questions about career outcomes, flexibility, ROI, and program fit — and AI-generated answers are increasingly shaping their decisions. Our VP of SEO Raymond Martinez breaks down what this shift means for higher ed institutions in our latest HEMJ article. Read it here ➡️ https://lnkd.in/ekfabcYR
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