Bay Cities’ Post

California’s new packaging fees are set to reshape the economics of plastic.    Modern Retail recently covered SB 54, California’s extended producer responsibility law, and spoke with our own Sara Lowe about what it means for brands.    As Sara shared, California’s market size means many brands fall under the law without realizing it. And while plastic has often been the more cost-effective packaging choice, that equation is starting to shift as material-specific fees are introduced.    Her advice is simple: don’t wait to be the first mover. Once every brand is moving in the same direction, early action becomes the advantage. Read Sara’s insights on what brands are still missing about SB 54 👇 https://bit.ly/4vYLTgo #SB54 #EPR #Packaging #Retail #ExtendedProducerResponsibility