California's SB 54 reshapes packaging design and recycling

One in five Americans now lives in a state with packaging EPR laws, and California's SB 54 is already reshaping how brands choose materials, design packaging, and label what's recyclable.    In a new Packaging Insights article, our CRO Sahar Mehrabzadeh breaks down what that shift looks like on the ground, from eco-modulated fees that reward fiber-based, right-sized designs to the SKU-level data brands now need from their suppliers to stay compliant.    Read the full piece on where EPR is headed ➡️ https://lnkd.in/e5HBekTa #EPR #SB54 #SustainablePackaging #Packaging