Proud to see Champion Petfoods continuing to lead innovation in biologically appropriate pet nutrition! The new Global Innovation and Discovery Centre marks an important step forward in accelerating science-backed recipes, sustainability, and quality for pets worldwide 🐾

Top Personalized Pet Food Market Companies Download Free PDF Brochure @ https://lnkd.in/d4R4F_EE Personalized Pet Food Market Size is predicted to develop a 9.6% CAGR during the forecast period. Key Takeaways: ✧ Increasing adoption of breed-, age-, weight-, and health-specific pet diets is fueling market expansion. ✧ Growing use of AI, data analytics, and online pet health assessments is enabling customized nutrition recommendations. ✧ Subscription-based and direct-to-consumer (DTC) business models are accelerating product adoption. ✧ Demand for premium, natural, grain-free, and functional ingredients is increasing as pet owners prioritize health and wellness.   KEY MARKET PLAYERS: Nom Nom The Farmer's Dog Tails.com | B Corp Butternut Box | B Corp JustFoodForDogs Spot & Tango PetPlate PawCo Foods Lyka Pure Pet Food #PetNutrition #PersonalizedNutrition #PetCare #PetFood #InsightAce

NineSigma, representing Affinity Petcare, a leading pet food manufacturer ranked among the top companies in Europe, is seeking ingredients, combinations of ingredients, or technological solutions that can serve as viable alternatives to animal plasma in the texturization of chunks in wet pet food (chunk-in-gravy format). The client produces both dry and wet pet food for dogs and cats, with a strong commitment to natural ingredients, animal wellbeing, and clean label product formulations. Discover more information on this challenge on NineSights : https://lnkd.in/eAeDXABd #AffinityPetcare #Petcare #Food #PetFood #Innovation #ingredients #alternatives #animal #nutrition #plasma #texturization #wet #dry #dog #cat #wellbeing #formulation #health #technology #openinnovation #ninesigma

𝗔 𝗵𝗶𝗴𝗵 𝗽𝗿𝗼𝘁𝗲𝗶𝗻 % 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆. Protein matters. But pet food quality cannot be understood from 𝗼𝗻𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 on a label. Not from: • one ingredient • one claim • one review • one confident opinion online A product can show a high protein percentage and still leave important questions unanswered: • Where does the protein come from? • Is the food complete or complementary? • Is it made for the right species and life stage? • How transparent is the formulation? • Are the claims backed by useful information? • Does the price reflect real quality, or just positioning? This is where pet food decisions become difficult. Because pet parents are not short of information. They are surrounded by it. 𝗟𝗮𝗯𝗲𝗹𝘀. 𝗖𝗹𝗮𝗶𝗺𝘀. 𝗣𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲𝘀. 𝗣𝗿𝗶𝗰𝗲𝘀. 𝗥𝗲𝘃𝗶𝗲𝘄𝘀. 𝗔𝗱𝘃𝗶𝗰𝗲. 𝗪𝗮𝗿𝗻𝗶𝗻𝗴𝘀. 𝗖𝗼𝗻𝘁𝗿𝗮𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀. But 𝗺𝗼𝗿𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 does not always mean 𝗺𝗼𝗿𝗲 𝗰𝗹𝗮𝗿𝗶𝘁𝘆. And that is one of the challenges Pawfully wants to help solve. Not by: • attacking brands • damaging reputations • pretending one score can tell the whole story But by helping create 𝗰𝗹𝗲𝗮𝗿𝗲𝗿, 𝗺𝗼𝗿𝗲 𝘂𝘀𝗲𝗳𝘂𝗹 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 for everyone involved. The pet food ecosystem already has a lot of knowledge: • 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿𝘀 understand formulation • 𝗕𝗿𝗮𝗻𝗱𝘀 understand sourcing and product choices • 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 understand availability and pricing • 𝗩𝗲𝘁𝘀 𝗮𝗻𝗱 𝗻𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 understand health context • 𝗣𝗲𝘁 𝗽𝗮𝗿𝗲𝗻𝘁𝘀 understand real life feeding, budgets, preferences and trust concerns But too often, those signals live in different places. So pet parents are left trying to connect everything themselves. At Pawfully, we believe better pet food decisions need 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁, 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 and 𝗺𝗼𝗿𝗲 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻, with pet parents at the centre. That is why we look beyond one metric and consider signals like: • 𝗣𝗿𝗼𝘁𝗲𝗶𝗻 𝘀𝗼𝘂𝗿𝗰𝗲 • 𝗡𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 • 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 • 𝗦𝗽𝗲𝗰𝗶𝗲𝘀 𝗮𝗻𝗱 𝗹𝗶𝗳𝗲 𝘀𝘁𝗮𝗴𝗲 • £ 𝗩𝗮𝗹𝘂𝗲 Because better food decisions do not start with louder claims. They start with 𝗯𝗲𝘁𝘁𝗲𝗿 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. Pawfully is coming soon 🐾✨ What do you usually check first when choosing pet food? #Pawfully #PetFood #PetNutrition #PetParents #PetCare #PetIndustry #PetTech #Transparency #petcare #dogcare #catcare #petparent #Petfoodindustry #petparents #doglovers #catlovers #petwellness #dogsoflinkedin #catoflinkedlin #doghealth #cathealth #doglife #happypets #petproducts #lovepets

Top Human Grade Pet Food Market Companies Download Free PDF Brochure @ https://lnkd.in/dBcP_-Ev Human Grade Pet Food Market Size was valued at USD 3.16 Bn in 2025 and is predicted to reach USD 7.25 Bn by 2035 at a 8.7% CAGR during the forecast period. Key Takeaways: ✧ Rising pet humanization and growing demand for premium, minimally processed, and human-grade pet food are driving market growth. ✧ Increasing consumer focus on pet health, clean-label ingredients, and balanced nutrition is accelerating the adoption of human-grade pet food products. ✧ Expansion of e-commerce, subscription-based delivery models, and direct-to-consumer brands is enhancing product accessibility and customer engagement. ✧ North America leads the market due to high pet ownership, strong spending on premium pet nutrition, and increasing awareness of pet wellness.   KEY MARKET PLAYERS: The Farmer's Dog Nom Nom) Ollie JustFoodForDogs PetPlate Spot & Tango Butternut Box | B Corp Lyka Pet Food Pty Ltd Freshpet Pure Pet Food. #HumanGradePetFood #PetNutrition #PetWellness #PetFoodIndustry #InsightAce

What is Pawfully? Pet food should be easier to understand. That is the belief behind Pawfully. Choosing pet food should not mean decoding ingredient lists, comparing endless prices, and trying to work out whether “premium”, “natural”, or “complete” actually means better. Pawfully is The Pet Truth Engine, built to bring more transparency to pet food through: 🟢 Independent quality scoring To help pet parents understand product quality, ingredients, nutrition, and transparency. 🟢 Price intelligence To compare prices across retailers and understand real value. 🟢 Clearer product data To make decisions feel less overwhelming and more informed. We are starting with pet parents, but Pawfully is being built for the wider pet ecosystem too: 🐾 Pet parents 🏭 Food manufacturers 🛒 Retailers and independent shops 🩺 Vets and pet health professionals The goal is simple: - Make pet food easier to understand. - Make quality and value easier to compare. - Build a more transparent pet food ecosystem. One product at a time. Pawfully is coming soon. 🐾✨ https://pawfully.pet/ What is one thing you wish was easier to understand when choosing pet food? #Petindustry #PetFood #PetIndustry #PetCare #PetParents #PetTech #PetNutrition #PetBusiness

Unlike typical #PetFood company origin stories, Instinct's doesn’t begin with companion animals, but instead with large cats at a zoo. Back in the early 2000s, a meat processor was tasked with developing diets for lions and tigers struggling with health issues at the Lincoln Zoo, resulting in a focus on raw, minimally processed nutrition. Since then, Instinct has witnessed significant growth and made a massive investment in its new Center of Excellence, bringing all freeze-dried and HPP production into a single operation and enhancing #FoodSafety. Continue reading on Instinct’s journey and get a peek at its COE: https://ow.ly/atTE50Zjr5L #PetFoodIndustry

The European pet food market does not lack claims. It lacks easy comparison. Terms such as “premium”, “natural”, “with chicken” or “high in protein” can influence a buying decision within seconds. But they do not always help pet owners answer the questions that matter most: • Is the food complete or complementary? • Is it intended for the correct species and life stage? • What does the composition actually declare? • How should the analytical constituents be interpreted? • Are the feeding instructions practical for the individual pet? For pet owners, unclear labels can lead to confusion. For clinics, retailers and pet food companies, clearer education creates an opportunity to build trust before the purchase, not only after a problem appears. At FAMMO, we believe better pet nutrition decisions start by turning complex product information into guidance people can actually use. We have updated our practical guide to reading pet food labels in Europe: https://lnkd.in/gPkZXq6d What part of a pet food label do you think consumers find most difficult to understand? #PetFoodIndustry #PetNutrition #ConsumerTrust #PetTech #AnimalHealth

Pet food transparency is not a simple “safe or unsafe” question. When a manufacturer shares clear information about sourcing, formulation, quality controls and nutritional standards, it gives retailers, clinics and pet owners more context for making informed decisions. But there is an important distinction: A lack of response does not automatically mean a product is unsafe. At the same time, limited transparency can still create uncertainty for businesses that need to recommend, stock or support a product with confidence. For the pet industry, transparency can influence: • consumer trust • retailer confidence • veterinary conversations • brand credibility • long-term customer relationships The strongest brands do not rely only on claims. They make it easier for people to understand how their products are developed, evaluated and supported. At FAMMO, we believe pet nutrition decisions should be based on clearer evidence, better context and fewer assumptions. We recently updated our Pet Food Manufacturer Report with a 2026 perspective, including European market context and a practical framework for evaluating transparency signals. Read the full report: https://lnkd.in/dD-4sXUb Which transparency signal matters most when your business evaluates a pet food brand? #PetFoodIndustry #PetNutrition #PetCareInnovation #ConsumerTrust #PetRetail #VeterinaryIndustry #PetTech #FAMMO

What’s in Your Dog’s Bowl Is Closer to Doritos Than Meat Dogs are meat eaters. More meat eaters than anything else. Doritos and pet food share the same ingredients, and most pet owners have no idea. We expose how Mars Petcare (makers of Royal Canin, Pedigree, and Whiskas) and PepsiCo (makers of Doritos and Lay’s) are sourcing from the same regenerative wheat and rapeseed oil supply chains. If you’ve ever wondered what’s really inside Royal Canin, Whiskas, or Pedigree, or why ultra-processed kibble diets are compared to junk food like Doritos, this is the breakdown you need. Many people talk about ''science backed pet nutrition''. In reality, these are mass market products that use cheap commodity ingredients in order to meet demand. Companies then try to justify their products by producing science to back their choices. The most egregious example is ''Cats and carbohydrates, the carnivore fantasy?'' Which is basically a hit piece on feline biology, where a Royal Canin veterinarian argues that cats are not carnivores and that they are fine eating cooked carbohydrates. This is like me writing a paper telling you horses can be fed a diet of 40% refined pork for 15 years straight. You'd laugh at me. Other notable example is a Purina guidance on Diabetes mellitus, where they recommend to lower carbohydrates whilst upping protein intake. This advice is correct, but their products are literally the opposite, low in protein and high in carbohydrates. I wonder why more people don't read the actual science they seem to defend?