Christina Patrick’s Post

Last week was a week of firsts! I spent the week in Vancouver with the Canadian team and really got to know how they’re supporting practices across Canada. The team kicked off the first in a series of dental trade shows we’ll be attending across Canada, the UK, Australia and New Zealand this year with #PDC2026. It was also the first activation of the new Dentally brand. There’s nothing quite like a trade show for grounding your thinking in the reality of customers. They remind you that the best technology isn’t about adding more features. It’s about removing friction. I leave with a greater understanding of the Canadian market, and lots of excitement for what the marketing team is planning for the region. A huge thank you to Joyce C., her team and Rachel Nelson for the warm welcome and hospitality. I’m looking forward to coming back and seeing the progress. #Dentally #PDC2026 #DentalTechnology #practicemanagementsoftware