Transcript

My name is Sue Hahn. I'm a marketing lead here at CJ Olive Young USA. It's just a super exciting year because this is where our ears are planning on launching our own brand in the US comes to life. In the last month, all that Young launched 2 store locations as well as a US exclusive online site. We're here today as a natural beauty retailer with such a strong global presence and the amount of data that all it has Young has built around beauty trends and customer preference is very impressive and over the years. They develop strong relationships with industry partners and we just consistently leverage that relationship to really better understand customer behavior both from the brand side but also as a retail side. And this has gave us such a good perspective and or we're beyond emerging trends. And because of that, all of you has really been able to position themselves as a trendsetter in the industry by turning those insights into action. California was a very strategic choice for us. It's definitely a data backup decision previously when we only had an online. Small catering to all global countryside South of Korea. We saw that over half the sales that come from the US and majority of that was actually from Southern California. Parcels are meant to be very experiential. I mean all of your stores are essentially a beauty playground that serves as a good discovery platform for all. And the vision behind this rollout was to really create again experiential space that consists not only of a great products but also like the activations that one could find in all of young store in Korea, a good example of that. Other skin scanner service where one could get like a personalized skin analysis as well as a detailed product recommendation based on the results from our store advisors. And these services that are offered exclusively in store are a great segue to introduce the overarching, overarching idea behind our retail model. And it's really meant to be like a discovery platform where anyone could just come by and just experience with themselves and just to know that what makes all of the young different and whether it's through the testers. Immersive zones or recommendations from our team. The biggest opportunity that we have is that US consumers, they're already have a huge interest in K beauty. However, at the same time, the challenges helping them discover all of young to really direct them to us to discover and keep up with this trend. And what we're planning on doing is really to focus on platforms where beauty discovery naturally happens, such as what is through social media creators and short form contents. But we do want to always make sure that we're doing the storytelling. Other story behind the products through those founders of the individual brands rather than just promoting them as like the sales gateway. If people start associating all Libyan would find them US and most exciting brands coming out of Korea. We do real really feel like that we're building something that's next level in the market.