Etsy Launches ChatGPT Beta for Conversational Search

Yesterday the Etsy app in ChatGPT went live in beta. Testing this out, happily my Etsy shop's items do appear in ChatGPT@etsy results. Easy to use, to get ChatGPT to gather Etsy items, you type "@etsy" and take a conversational approach, starting at whatever aspects matter to you. To only see clothes or shoes of a certain size, this seems a quicker way. How does ChatGPT get the Etsy data? Based on what Etsy's CTO described earlier this year in a video interview, Etsy privately via an API sends data to OpenAI (to an API) that OpenAI can process and use for ChatGPT, rather than OpenAI scraping Etsy's website. We can assume that for similar searches in ChatGPT@etsy and Etsy, results will look different. Factors include: * Etsy sends less than all of its data about an item into the API. * Open AI does its own processing steps on the dataset of the millons of Etsy items. For Etsy sellers, observing how ChatGPT handles their items might prove useful. For instance, ChatGPT might describe or group an item using a word (examples: "fairycore"; "bodycon") outside the Etsy creator's vocabulary. I'm excited to see what unfolds with ChatGPT@etsy ...

Excited to see Etsy take this next step into conversational search, helping shoppers move from finding the right keywords to expressing what they really want. Proud of the teams bringing this work to life 🧡

The Etsy app in ChatGPT is now live in beta. It’s a meaningful step for us, and part of a broader shift already underway in ecommerce. For a long time, shopping online was shaped by the limits of structured data and form controls: keywords, filters, and a lot of work from the buyer. AI is starting to change that. People can express what they want more naturally, and systems are getting better at understanding intent, context, and taste. This is good news for Etsy: our marketplace is made up of millions of creative items from real people that don’t map back to a catalog or SKUs. We’re testing into conversational search both on and off Etsy to learn in real time how these experiences can help better connect sellers on our platform with shoppers looking for something special. I shared more about how we see this shift here: https://lnkd.in/gjntQaqM

For the past few weeks my team has been brainstorming, designing, building and testing the Etsy ChatGPT app. I’m so excited to share that it is now finally live! Conversation based exploration of all your favorite Etsy listings and the ability to build on those searches by chatting and refining within ChatGPT. There’s so much more we have planned as we learn what works and what doesn’t in the next stage of e-comerce.

Big shift happening in ecommerce right now and this is one more sign of where things are headed. Search is evolving, and AI is quickly becoming a major driver of visibility and product discovery. This could create huge opportunities for online sellers who learn how to optimize for this new type of shopping experience. Really interesting to watch this evolve. 👀

Felt mustache. “Felt mustache” was my go-to example of how traditional category structures were more challenging to apply at Etsy, given the depth and breadth of merchandise available on its platform. In this time of ascendant AI, it’s exciting to see how Etsy continues to push the frontier of product discovery. The company recently announced that its beta app in ChatGPT is live, and after taking it for a quick spin, it feels like the natural next chapter in an evolving story. Back in Etsy’s toddler years, when I was CEO, we were already obsessed with one question: How do we help people discover truly one-of-a-kind items designed and made by talented people? At the time, the tools looked different; for example, user-curated collections called “Treasuries” were a playful and useful was to discover incredible items and the people who make them (and that was pre-Pinterest!). We invested deeply in #SEO so that handmade and vintage items could be found in a world dominated by homogeneous catalog retail. Even then, the goal wasn’t just search; it was discovery, serendipity, and connection. Fast forward to today, and the interface has evolved from keywords to conversation. Etsy’s new ChatGPT integration lets shoppers describe what they want in natural language and get relevant listings to browse, compare, and click through. Rafe Colburn explains in this post that the company calls conversational search a shift from matching keywords to understanding context, a challenge that fits Etsy’s marketplace of millions of unique, non-SKU items perfectly. What strikes me most is the continuity. Etsy has always been tech-forward, not in a flashy way, but in a deeply mission-aligned way. The company’s product and engineering teams keep finding new ways to meet customers where they are and help them discover meaningful, unique items. Same mission. New tools. It’s exciting to watch the journey continue. https://lnkd.in/eBNpJBtU

🛍️ ETSY LAUNCHES A CHATGPT NATIVE APP TURNING CONVERSATIONAL AI INTO A PRODUCT DISCOVERY ENGINE Etsy launched its native app within ChatGPT, allowing users to discover and browse products from its catalog of over 100 million listings using natural language instead of keyword searches. Users can tag @Etsy in a prompt - something like "Help me find a Mother's Day gift under $100 for my mom who loves gardening" - and the app surfaces relevant listings that can be browsed, compared, and clicked through to purchase. Etsy's Chief Product and Technology Officer Rafe Colburn described the integration as a genuine two-way experience, noting that conversational AI finally allows the platform to match the human creativity of its sellers with the intent of its buyers, collapsing the discovery gap that has always been Etsy's core challenge. The move is part of a broader strategic rethink at Etsy following OpenAI's pivot away from its initial Instant Checkout feature, which struggled with limited product selection and stale inventory data. OpenAI is now building out AI commerce more like an app store, partnering with retailers like Etsy, Walmart, and Target to create dedicated shopping apps inside ChatGPT. For Etsy specifically, the opportunity is structural: the platform's number one search query is the word "gift," and matching 130 million unique items to 86 million buyers is a problem that keyword search was never designed to solve. Conversational interfaces do not just make shopping faster - they change the type of purchase that is possible, allowing for the kind of nuanced, context-rich matching that Etsy's handmade and vintage inventory actually demands. #Etsy #ChatGPT #AICommerce #ConversationalAI #ECommerce #ProductDiscovery

Etsy launches its app within ChatGPT as it continues its AI push|EXCLUSIVE: Etsy announced Tuesday the launch of its native app within ChatGPT, opening up a new way for shoppers to explore its catalog of over 100 million listings. The new experience is designed to move beyond the limitations of traditional keyword queries. Instead of typing something like “wooden coffee table,” then scrolling and adjusting filters, users can now express what they’re looking for in natural language....

How I get ChatGPT to recommend ecom products over 9-figure competitors 83% of ChatGPT's shopping picks come straight from Google Shopping's top 40 organic results. 60% come from positions 1 to 10. That's based on a study of 43,000 products. Translation: rank well in Google Shopping and ChatGPT cites you for free. Same story with Gemini, Perplexity, and every other AI shopping tool. They all pull from the same product graph. Two Shopify plugins handle most of the work: ✅ Google & YouTube app (free, official)  ✅ JSON-LD for SEO plugin Add real reviews. Add GTINs to your branded products (worth 40% more clicks). Write product descriptions humans actually want to read. Total cost? A weekend of your time, or roughly $200 on Fiverr if you'd rather pay someone do it. Meanwhile AEO consultants charge $5,000 and up for "AI optimization audits" stuffed with theater that doesn't move a single sale. The basics are boring. They also work. ===>Want more free organic traffic from search, social, video, and AI? Follow me Chris Munch for our multicasting strategies with AmpCast.

🛒 ChatGPT Is Now a Shopping Platform — and Ecommerce Will Never Be the Same. Most brands are still treating ChatGPT as a search tool. OpenAI just turned it into a full-blown shopping engine. Here's what just changed: OpenAI is rolling out product feed-based advertising inside ChatGPT — letting ecommerce retailers plug in their entire product catalog (up to 1 million SKUs) and auto-generate ads directly from it. Think Google Shopping campaigns… but powered by conversational AI. What makes this different from traditional ads: 🔹 Ads appear below ChatGPT responses, clearly labeled as sponsored 🔹 They're tied to conversational intent — not search history or cookies 🔹 Retailers connect existing product catalogs — no rebuilding campaigns from scratch The ad tech ecosystem is already moving fast: ✅ Criteo is OpenAI's first ad tech partner ✅ Adobe, Kargo, Pacvue, and StackAdapt are also on board ✅ Agency giants Dentsu, Omnicom, Publicis, and WPP are already in And OpenAI is expanding ads to the UK, Mexico, Brazil, Japan, and South Korea — this is a global play. Here's the real shift nobody's talking about: Consumers are increasingly starting their product searches inside ChatGPT instead of Google. That means the brands that show up in conversational AI responses will own the top of the funnel — before the customer even reaches a search engine. The question isn't whether to advertise on ChatGPT. It's whether you'll be early enough to matter. 📖 Read the full breakdown here: https://lnkd.in/ezndawqy Are you planning to test ChatGPT ads for your brand or clients? Drop your thoughts below 👇