What does digital transformation look like in practice? Sometimes it's not a new technology. It's removing a barrier. As the Official Digital Technology Transformation Partner of the England & Wales Cricket Board (ECB), Cognizant helped transform a fragmented membership process that could take up to 25 days into a seamless digital experience completed in around five minutes. The result is a simpler experience for players and clubs, reduced complexity behind the scenes and more time spent enjoying the game. Technology with purpose. Real-world impact. Discover more: https://cgnz.at/6046v7GRQ.