This is certainly not the post I thought I would write today. It’s regarding, in my opinion, a total customer service failure at McDonald's. Well really, a process design failure. I don’t blame the customer service representative that responded to my online complaint. I filled out the online form rather than calling, but in hindsight, perhaps I should have, or still should call. The scenario should be familiar to most of you. You order using the app for delivery, and DoorDash delivers your order. In my case, it was breakfast. The issue was a missing item that was ordered and paid for. Yes, we received one less breakfast sandwich than what was ordered. The major failure here is, of course, that we did not receive what we paid for. But the real issue is that because my order was delivered, I have to contact DoorDash. This is the process failure. The thing is, DoorDash did not complete my order. Someone at McDonalds read the order, gathered the food and drink, placed it in the bag, “sealed” the bag with sticker so that it would be obvious if the driver opened it and took something out. The driver simply picked up the bag and delivered it. Quite quickly I might add. You see, why do I need to contact Door Dash when the driver had nothing to do with putting the food in the bag? Is it really the assumption of McDonalds that they took the sandwich? I have a feeling if I call Door Dash, they will tell me to contact McDonalds as they have nothing to do with a missing item. And they don’t. Everything was done at the restaurant. It’s the restaurant’s fault. So, the CSR was just doing their job, as that is what they were trained to do. If it is a delivery, send the standard template message that I need to contact Door Dash. The irony here is that I worked on the project that implemented their customer service system. Assuming they are still using the same one. Come on McDonalds, you can do better. Or maybe I am wrong and it really is up to DoorDash to fix this. I really don't think so, but I am sure someone will let me know if I am.
McDonald's Process Failure: Missing Breakfast Item
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Most restaurant owners think the biggest risk with delivery platforms is the commission. It’s not. The real damage starts when the account itself begins to break down. That can mean locked access, missing or misdirected payouts, bad banking information, duplicate merchant accounts, ownership confusion, suspended ordering, or support loops that drag on while revenue is being disrupted in the background. At that point, this is no longer a “customer service issue.” It becomes an operational and cash-flow problem. A lot of restaurants do not realize how exposed they are until something goes wrong and they find out just how hard it is to get a real answer, fix the account structure, and get the money moving correctly again. If you run a restaurant and rely on DoorDash, Uber Eats, or third-party ordering, the commission is only part of the risk. The account setup, control, payout path, and support history matter more than most people think. Have you seen payout issues, locked access, ownership confusion, duplicate listings, or account problems with delivery platforms? #RestaurantOperations #RestaurantManagement #DoorDash #UberEats #RestaurantOwner #HospitalityIndustry
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I forgot to meal prep for my monthly office trip. I headed to a local Banh Mi spot just before the midday rush. It's a small menu, it was quiet, and I had a simple order. It should have been a five-minute job. Instead, I stood there for 35 minutes. All because I was waiting for a seemingly-endless conveyor belt of Uber Eats and Deliveroo drivers to collect orders. I appreciate some of those digital orders were likely placed before I walked in. But standing there as a real-life human being, receipt in hand, while sandwiches are flying out left, right and centre to invisible customers was maddening. You always need to balance your distribution channels - But I was left scratching my head wondering why the vendor was so ruthlessly prioritising the screen over the person in front of them? Is it the fear of a more public rating system? Is it a performance metric the platforms use to punish slow vendors by burying them in the search results? Whatever the algorithm is demanding, the trade-off seems wild. They’ve prioritised a platform fee-heavy transaction over a high-yield, loyal walk-in customer - And because I am brutally stubborn and hilariously impatient, I will never go back there. I’m all for digital transformation, but let's never lose sight of the 'customer' in 'customer service'. Have you had any experiences like this?
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why send someone so far away when there are hotspots much closer? Look Wonder Group, I want the higher end merchants and customers as well. Letting the Doordashers poach Grubhub orders won't make that happen. Letting everyone log in whenever they want and cherrypick with very low acceptance rates isn't helping. You have a trust issue. Merchants don't trust the drivers because they see so many different ones and get orders stolen. They get bad reviews because of poor delivery service from those drivers mentioned above. Your full time+ drivers don't trust you because you let the others screw up everything that they work for. Drivers work areas and them you give the area to someone else. Customers like knowing that their food is in good hands and will get there in a timely fashion. This isn't a video game and all drivers are not equal. I take pride in my work. Right now I can not be proud of yhe company I am doing it for. Either be the best or continue with what you are doing. I have 20+ years in logistics going back to before GPS.
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“Your Uber Eats delivery is here.” I’ve never ordered from Uber Eats. Ever. The caller tried to explain that non-food companies like Home Depot and Macy’s use Uber Eats for deliveries now. I told him again, “I’ve never ordered from Uber Eats, or any other food delivery service.” He explained it again. And probably one more time. That last time was when I finally heard what he had been saying all along. And remembered that, in fact, I was expecting a non-food delivery that day. He was right. I just wasn’t really listening to what he was saying. 👉 I was too focused on getting him to hear what I was saying. I see the same thing happen in business settings all the time. Someone has accurate information. They’re explaining it clearly. But the person on the receiving end is so anchored in what they already believe that they can’t hear what’s being said. It happens in client meetings. In team conversations. In the feedback nobody acts on. The information was never the problem. The listening was. Before you assume someone doesn’t understand you, ask yourself if you’ve actually heard them.
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Fast Delivery isn’t a Feature. It’s an Expectation Nobody downloads a #fooddeliveryapp thinking, "I hope this is fast." Fast delivery used to be a headline. ‘‘30 minutes or less. Order in seconds.’’ People cared about that. For a while. But speed isn’t exciting anymore. It’s assumed or normal. It’s the baseline you’re judged on. If the order is quick, nothing happens. If it’s late, everything is noticed. That’s the shift. Because from the customer’s side, the moment they place an order a clock starts ticking in their head. And every extra minute feels longer than it actually is. If you miss it once, you get a complaint. If you miss it twice, you lose the customer. So, what actually builds loyalty right now? It’s not being fast. But being the same every single time. Speed gets you the first order. Consistency differentiates you every time.
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Every week, someone asks me: "Tom, what's your pitch? How do you sell KwickOS?" I don't. I ask one question: "What's keeping you up at night?" Then I shut up and listen. Last Tuesday, a restaurant owner in San Jose told me she spends 3 hours every night after closing reconciling DoorDash, UberEats, and GrubHub orders against her POS. Manually. On paper. I didn't pitch her 30 modules. I showed her one screen where all three delivery platforms flow directly into her system automatically. Her eyes went wide. "That's it? That's all I needed this whole time?" That's it. A nail salon owner in Dallas was losing clients because they'd call to book and get voicemail during busy hours. I showed him KwickVoice — AI that answers every call, books appointments, in English, Spanish, Vietnamese. He signed up before I finished the demo. A meat market owner in Chicago was hemorrhaging money on food waste. I showed him predictive inventory that learns his sales patterns and tells him exactly how much to order. His waste dropped 40% in the first month. KwickOS has over 30 modules. I've never shown all 30 to anyone. Ever. Because nobody needs a system. They need a solution to the specific problem that's eating them alive. Find that problem. Solve it. Everything else follows. The best sales strategy isn't selling. It's listening. #SolutionSelling #SalesStrategy #KwickOS #MerchantServices #RestaurantTech
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Here's the math most restaurant operators don't want to look at: DoorDash, Uber Eats, and Grubhub charge anywhere from 15% to 30% commission on every order — depending on your plan. On a $20 order, that's up to $6 walking out the door to a platform with zero investment in your success. Restaurants running on 5–7% margins simply cannot survive a model where a third party takes anywhere from 2x to 6x their profit on every delivery order. The solution isn't abandoning delivery — it's building your own channel. ZeroG Payments integrates direct online ordering into your POS. Customers order from you. Payments go to you. Data belongs to you. The era of the delivery middleman is ending. Get ahead of it. #ZeroGPayments #DirectOrdering #RestaurantTech #OwnYourOrders
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Restaurant operator: We did $35,000 last week. DoorDash: Closer to $31,700 after fees. Uber Eats: Closer to $30,850 after promos. POS: Still shows $35,000. Bank: $28,000 hit the account. Finance team: So what actually got paid out? Voosh: Give us a minute. Voosh: Found $6,600 hidden in deductions. Explained the payout. Recovered revenue to deposit and synced everything automatically. Gave the team one clear view. That’s the difference between seeing sales and understanding payouts. If your team is still chasing this manually, it may be time to change the workflow. 👉 https://bit.ly/3Qwphoj #RestaurantTech #RestaurantFinance #FinancialReconciliation #RevenueVisibility #MultiUnitRestaurants
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Third-party delivery is 25%+ of revenue for most food brands today. It's also a reconciliation nightmare commission disputes. order errors. missing payouts. That's the problem Loop AI was built to fix. Loop acts as a co-pilot for food brands operating on DoorDash, Uber Eats, and beyond automating the back office work that eats into margins, and surfacing the insights that help brands actually grow. Think: financial reconciliation on autopilot. Real-time loss prevention. Menu and pricing intelligence. All in one place. Some of the fastest-growing brands in the country are already running on Loop. Delivery is here to stay. We are here to assist.
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Local and federal regulators — from New York to the FTC — are cracking down on "junk fees" on food delivery platforms like DoorDash and Uber Eats. https://bit.ly/4es4yMs
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