This one actually got me thinking differently about what AI in marketing can look like.
Klaviyo just expanded its integration with Anthropic, and the part that stands out isn't the tech, it's the shift in what you're actually asking AI to do.
Most tools give you an answer. You still have to turn that into something usable.
This connects Klaviyo's MCP server to Claude Chat and Cowork so you can pull your real Klaviyo data, reason across it, and get finished outputs (briefs, audits, campaign assets) that your team just reviews and ships.
The difference is it's working from your actual customer data, not a generic prompt. The context is already there.
Working at Klaviyo, I've already seen firsthand how AI is changing the way our team operates so when something like this drops, it doesn't feel like a press release. It feels like the next step in something I'm already living.
👉 https://lnkd.in/eDn7nxvu
https://g2.co/4vp6CtP