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Even $100M+ brands benchmark their retention with garbage data. So nobody actually knows how they stack up in their own category. The number on its own tells you nothing, and almost no one can see what the rest of the category is doing. Here’s what I do know. The era of cheap growth is over. For about a decade the playbook was obvious: pour money into ads, buy a customer, buy another. It doesn't work anymore. Acquisition just keeps getting more expensive. The brands exploding right now aren't the ones winning on first sale. They're the ones that figured out everything of value happens later. The customer who keeps coming back is the business. In some categories people subscribe day one and stick around for years. Others they take forever to commit and then spend a ton once they do. Across the board, subscribers order 3x more than one-time buyers, and that delta's only getting bigger. We'd know. Recharge sits on subscription data from 20,000+ brands. It's been a while since we shared with the community, I thought it'd be a good time to change that. So we pulled the numbers and broke them by vertical to help you understand what's working and how to grow. The full report lands tomorrow. Don't miss it.
