We are “HERE FOR A CHEER”! 🎉 To bring this spirit of everyday cheer to life, HARIBO’s “Here for a Cheer!” tour is travelling across the UK this summer, celebrating everyday efforts and turning them into moments of recognition – with little rewards and plenty of HARIBO cheer. Last week, we launched the campaign at London Waterloo Station, where commuters were surprised with our colourful HARIBO “Cheer-Thru” pop-up, cheerleaders and little HARIBO rewards – celebrating everything from making it through the daily commute to the small efforts that often go unnoticed. Our “Here for Cheer!” tour will be popping up across the country over the coming weeks, so be sure to see if you can spot a chance to celebrate your little wins! A big CHEER to all at #TeamHARIBO who brought this tour to life! 👏 You can see some of the highlights from our first stop below 👇 https://lnkd.in/eUFnsMVE #Marketing #HEREFORACHEER #Celebration #OnTour
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