AI was everywhere at Cannes Lions International Festival of Creativity 2026. But humanity was what won. The strongest creative ideas weren't defined by technology, but by empathy, trust and a deeper understanding of people – they were unmistakably human. And the results speak for themselves. In line with the themes that dominated Cannes, new Ipsos research shows that creative ideas that concurrently strengthen brand resonance, credibility, and relatability can deliver up to 32% greater effectiveness. 🔹 Humanity is the new differentiator 🔹 Trust is the new currency for creativity 🔹 Real-world experiences are gaining value in a digital-first world 🔹 Purpose and growth can go hand in hand 🔹 The most effective creative ideas start by getting into people's shoes early As AI reshapes what's possible, it’s augmented intelligence, grounded in deeply human insights, empathy and creativity that will be centre stage. 👉 Swipe through for the key lessons from Cannes 2026. And check the comments box to discover the full article. Arnaud Debia
🔗 Discover more key insights from Cannes in this article: https://www.ipsos.com/en/cannes-2026-augmented-intelligence-surge-humanity
Humanity is the new differentiator 💯 Real-world experiences are gaining value in a digital-first world 💯 I would summarize this as Authenticity and Real Human Connection – Trust is also an accurate word. 👌🏻