The last two days are here. Behind every deadline, campaign, client call and piece of content is a person who also needs space to pause, reset and care for themselves. Through #CareBehindTheStory, Key Communications is inviting corporate communication professionals, brand communicators, marketing professionals, PR professionals, media professionals and content creators to share the self-care habits that help them feel better and show up stronger. Your story could be about taking a short walk, stepping away from screens, journalling, stretching, listening to music, setting boundaries or simply saying no when needed. How to participate Share your story through a short video or Reel, a photograph with a caption, a LinkedIn or Instagram post, a comment under our post, or simply send it through DM. For public posts, tag Key Communications and use #CareBehindTheStory and #InternationalSelfCareDay. The most authentic, relatable and meaningful story will win a ₹5,000 cash prize. Entries close on 30 July 2026 at 11:59 PM IST. Your story could be the one someone needs today. . . . . #CareBehindTheStory #InternationalSelfCareDay #SelfCareAtWork #keycommunications