Speed is no longer the constraint. Consistency and governance are. Our CRO and Co-founder Chad Rogers moderated this conversation at the AI & Innovation Summit in NYC, hosted by IBM. A sharp look at where global content operations are headed: as production gets easier, brand protection only gets harder. Big thank you to Brand Innovators for another insightful conversation!
At our AI & Innovation #BISummit, hosted by IBM in New York City, the conversation turned to a question every global brand is now facing: what happens to quality and control when content can be produced at near-infinite scale? PepsiCo's Kate Brady, HP's Fabio Ranieri and Liz Merrilees Emlay and Lemonlight's Chad Rogers explored how automation and machine learning are streamlining content creation, localization, versioning and governance across global markets. The discussion wasn't about producing more. It was about producing smarter. As generative tools collapse the cost and time of making content, the hard problems shift downstream, to how thousands of versions stay on-brand, on-message and compliant across dozens of markets at once. Speed is no longer the constraint. Consistency and governance are. The result was a clear-eyed look at the new shape of content operations—and a reminder that as production gets easier, the work of protecting the brand only gets harder. 📢 Follow us on Instagram to stay in the loop & get live event updates! 📸: https://lnkd.in/gMtBFhTE
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