Mutares SE & Co. KGaA’s Post

#Portfolioinsights At Mutares, we are pleased to support the transformation of Natura, one of Poland’s leading beauty retailers, with over 200 stores nationwide and a strong online presence. With around 1,000 employees and revenues of approximately EUR 100 million, Natura offers a broad portfolio across Hygiene, Perfume, Make-up, Face & Body, and Haircare – combining renowned international brands with high-quality private labels. Since joining the portfolio, we have initiated a comprehensive turnaround program addressing both commercial and operational levers. On the commercial side, this includes developing a new value proposition for stores, accelerating e-commerce growth, optimizing and expanding the assortment, and introducing updated marketing and pricing strategies. Operationally, we are reshaping the store network, relocating underperforming locations while preserving local customer loyalty. We are also implementing a more efficient logistics model, consolidating transport services, and carving out selected indirect functions in close collaboration with the local team. By working hand in hand with the Natura organization, we are jointly shaping a stronger, more efficient business and a sustainable growth path for the future. #NaturaPoland #DrugStores #PrivateEquity #Mutares