Streaming and TV: Building Brand Equity Across Platforms

Streaming continues to pull ahead. Inscape Data by VIZIO's latest TV Market Trends Report shows streaming accounted for 58.6% of all TV viewing time in Q1 2026, while cable and satellite continued to lose share as audiences shifted to connected TV. More than half of smart TVs now rely on streaming alone or alongside virtual MVPDs—a clear sign that the TV ecosystem is becoming streaming-first. 📺 Read more at the link in the comments 👇 #Inscape #Streaming #LinearTV #MarketTrends #SmartTV

Remember why STREAMING WON? One subscription. More flexibility. Less frustration. Today, the average household is juggling more than 10 video services again. Some consumers are spending more on streaming than they once spent on cable. Fragmentation has become one of the industry's biggest challenges. The industry spent a decade replacing cable. Now it's quietly rebuilding it. Just with different logos. Question for media leaders: Are we creating a better viewing experience, or just recreating the old one in a new format? 👇 #StreamingIndustry #OTT #ConnectedTV #MediaStrategy #FutureOfTV #StreamPlay.ai #StreamPlay

LG Electronics is strengthening its position as a global media and entertainment platform player by expanding its proprietary FAST (Free Ad-Supported Streaming TV) service, LG Channels, to more than 5,000 channels worldwide. Read more here: https://lnkd.in/g6uibaZy

Samsung TV Plus Ignites a New Streaming Era with Carwow Channel Expansion Across Global Devices + Video Introduction: A Strategic Shift in Free Streaming Entertainment The streaming landscape is undergoing a quiet but powerful transformation, where traditional YouTube-native creators are now stepping into structured television ecosystems. The latest move by Samsung TV Plus marks a significant step in this direction, as it integrates the globally recognized automotive content platform Carwow into its free, ad-supported TV network. This development reflects a broader shift in how digital audiences consume automotive media, blending on-demand YouTube culture with 24/7 linear streaming accessibility....

Roku is the most widely used streaming platform among U.S. consumers but usage is only part of the story. See what our latest research reveals about platform performance, consumer expectations, and the implications of Fox's planned acquisition. Read the full article: https://lnkd.in/e-KdaDqt #Streaming #ConnectedTV #CTV #Roku #Research

LGE’s free ad-supported streaming TV service, LG Channels, has expanded to more than 5,000 channels across 37 countries following its launch in Poland, while global viewing time rose 45% year on year and monthly active users increased 30%, the company said. https://lnkd.in/eFB53vyq

Fox Corporation's $22B acquisition of Roku signals a major pivot: the streaming wars are now about owning the TV OS. By controlling the home screen gateway, Fox moves from content supplier to owning the discovery layer. This massive play allows them to supercharge their ad tech stack, scale Tubi, and influence how every other streaming competitor is found in the living room. Full breakdown at State of Streaming 📺 [article linked below]

Mobile streaming has become an important part of everyday entertainment, and users often look for platforms that combine ease of use with a broad content library. https://magistvapps.org/ Magis TV is a popular streaming application known for offering access to live TV, movies, series, and other entertainment content through an intuitive interface. Understanding its features, compatibility, and installation process can help users get started more efficiently. We've published a detailed guide that explains the latest version, highlights its main features, provides installation instructions, and answers common questions. Explore our complete resource and share your feedback with the community. #MagisTV #MagisTVAPK #Streaming #AndroidApps #LiveTV #Entertainment #APK #Technology #DigitalStreaming #MobileApps

Linear TV metrics (program name, genre) don't cut it in streaming, where 107,500+ titles compete for attention and 55% of U.S. adults have ditched cable. DV's new content-level reporting for Authentic Streaming TV™ fixes that — trend scores, premiere year, content themes, and brand suitability signals, all normalized so you can compare content across publishers and build your own relevance score. Less guessing, more confident streaming TV decisions:

Streaming TV doesn't need linear reporting. It needs streaming-native intelligence. That's why DV Authentic Streaming TV™ goes beyond program names and ratings with advanced content-level insights, custom relevance scores, and attention metrics that help advertisers understand what really drove campaign performance. https://hubs.la/Q04ngSj00