Transcript

We're really trying to shift the language to commerce media. Retail media I think is too small. But if you think about it, and I, I said this in can when we, when we did this session a year ago, it's media. It's not retail media, commerce media. It's the new media. What an opportunity now to bring a media asset to the market that is performant, it's scalable, it's influential, it's inspirational, it transcends all borders. And so that is the opportunity that we have at Best Buy. But certainly, you know, there's a, there's a larger group of, of platforms that are engaged in that.