About
AI-native TradeSmart revolutionizes trade promotions with real-time spend visibility, performance optimization, and enhanced budgeting & forecasting.
1. AI/ML-driven volume decomposition into promo and marketing vehicles for deeper insights.
2, Forecast future promotions with scenario planning to improve accuracy and effectiveness.
3. “What-if” promotional scenarios delivering optimized recommendations for better outcomes.
4. End-to-end trade solution with approval workflows to streamline execution and governance.
5. Trade calendar to monitor past, present, and future promotions for complete visibility.
6. Flexibility to use syndicated data, internal data, and retail partner data for planning.
This product is intended for
- Director of Pricing
- Senior Category Manager
- Global Category Manager
- Head of Promotions