CMOtalk USA

Didn't have time to listen to the full episode? In episode #43 of CMOtalk USA, hosts Prof. dr. Koen Pauwels and international marketer Nathalie van Doorne sit down with Keith Landis, Chief Marketing Officer at Xebia, to explore what modern marketing leadership really looks like when you're unifying a global brand, navigating cultural complexity, and rewriting your operating model for an AI-driven world. If you missed the conversation, this executive summary captures the central argument and the four strategic takeaways every CMO, marketing executive, and business leader should understand as AI fundamentally changes how brands get built, how teams operate, and how buyers make decisions.

“People aren't writing strategies that last three years anymore”: Keith Landis on marketing and business strategy in the age of AI In this episode of CMOtalk USA, Prof. dr. Koen Pauwels and international marketer Nathalie van Doorne sit down with Keith Landis, Chief Marketing Officer at Xebia, to explore what it really takes to unify fragmented brands and why change management and stakeholder buy-in matter more than any rebrand playbook. Keith also introduces what he calls "AI cubed": the three-dimensional challenge modern CMOs now face: marketing about AI, marketing with AI, and increasingly, marketing to AI. A shift that is quietly rewriting how B2B marketing teams are structured, how content is built, and where human judgment still creates the most value. In a world where AI can generate content at scale, genuine differentiation still comes down to one thing: storytelling. And the humans brave enough to do it well. A new layer of complexity for the CMO role. A fresh perspective on transatlantic marketing. The same commitment to independent conversations with the world's leading marketers. 🎧 Listen to the episode with Keith Landis now. Link in the comments. #CMOtalkUSA #MarketingLeadership #Podcast #Transatlantic #CMO #CMOtalk #Xebia #AIinMarketing Klaas Weima Wilbert Kragten Micha Luksenburg-Roos    

Didn’t have time to listen to the full episode? In episode #42 of CMOTalk USA, hosts Prof. dr. Koen Pauwels and international marketer Wilbert Kragten sit down with Teresa Barreira, Chief Marketing and Communication Officer at Publicis Sapient, to explore one of the defining questions facing marketing leaders today: how should AI reshape marketing, leadership and enterprise growth? If you missed the conversation, this one-minute executive summary captures the central argument and the four strategic takeaways every CMO, marketing executive and business leader should understand as AI transforms the marketing profession. Or, to quote Teresa: "Humans raise the ceiling, AI holds the floor."

Humans raise the ceiling, AI holds the floor: Teresa Barreira on the Future of Marketing Leadership The CMO role is evolving faster than ever, Teresa Barreira is already three steps ahead. In this episode of CMOtalk USA, Prof. dr. Koen Pauwels and international marketer Wilbert Kragten sit down with Teresa Barreira, Global Chief Marketing & Communications Officer at Publicis Sapient, to explore how modern marketing leaders must transition from the "business of marketing" to the "business of the company" and how brands can escape a homogenized "sea of sameness" by leaning into human bravery, intuition, and asking the right questions. She also shares how her global team cataloged over 1,000 daily tasks to stop automating broken workflows and start redesigning the work itself  building over 150 custom AI agents and completely stopping the writing of first drafts, freeing up time so individual roles could be reimagined around the 20% where humans bring the highest value. Because true transformation relies more on people and process than on the technology itself. A new standard for human value. A new approach to workflows. The same commitment to independent conversations with the world's leading marketers. 🎧 Listen to the episode with Teresa Barreira now. Link in the comments. #CMOtalkUSA #MarketingLeadership #Podcast #Transatlantic #CMO #teresabarreira Klaas Weima, Nathalie van Doorne, Micha Luksenburg-Roos

From Europe’s Leading CMO Platform to the USA: The Next Chapter of CMOtalk After a decade of inspiring conversations with the world’s leading marketing executives, CMOtalk is officially expanding to the United States. In this special handover episode, founder Klaas Weima introduces the new US-based hosting team: Prof. dr. Koen Pauwels, Distinguished Professor of Marketing at Northeastern University, alongside international marketers Nathalie van Doorne and Wilbert Kragten. Together, they discuss why the time is right for CMOtalk USA and why Boston, at the crossroads of innovation, technology, academia, and marketing leadership, is the ideal place to build this next chapter. From our new home base in Boston, we’ll bring conversations with CMOs and marketing leaders from both sides of the Atlantic. We’ll explore what drives growth, how brands successfully navigate international markets, and what marketing leaders in Europe and the United States can learn from one another. Season 26/27 is already in production and features a strong lineup of marketing leaders shaping the future of the profession. Every episode will also include a dedicated discussion on AI, not as a trend, but as a force that is fundamentally changing how brands are built, teams are led, and marketing creates value. A new continent. A new team. The same commitment to independent conversations with the world’s leading marketers. 🎧 Listen to the handover episode now. Link in the comments. #CMOtalk #CMOtalkUSA #MarketingLeadership #CMO #Marketing #BrandStrategy #AI #Innovation #Boston

Today marks a significant milestone we’ve been building toward for a long time. CMOtalk is officially launching in the United States, and we’re kicking things off in Boston aboard the iconic Clipper Stad Amsterdam. During the event, CMOtalk founder Klaas Weima symbolically handed over the microphone to the US team, signaling the start of this new chapter. For those new to the community, CMOtalk is Europe’s leading platform for marketing leaders. Over the past decade, it has grown into a vibrant network of over 200 CMOs, with 250+ podcast episodes and 350K+ downloads. More importantly, it has become a trusted space where leaders share honest insights and experiences. Now we’re bringing that model to the US. Together with: - Prof. dr. Koen Pauwels: Lead host  - Nathalie van Doorne: Co-host  - Wilbert Kragten: Co-host  - Micha Luksenburg-Roos: Project Lead A key topic for CMOtalk USA will be the transatlantic reality many companies face today: European brands scaling in the US and US companies expanding into Europe. It’s a space for senior marketeers to bridge the gap and share global perspectives. We’re just getting started with a monthly podcast, followed by a curated CMO community, exclusive events, and deep-dive research. If you’re a senior marketing leader and this resonates with you, let’s connect. Our sincere thanks go to the partners and friends who made this launch possible: Gemeente Amsterdam, Charles Wijnen Gonzales, Netherlands Innovation Network in Boston, Kim Tran, Amsterdam Trade & Invest, Clipper Stad Amsterdam, Venture Café Cambridge, Alexander Cheung and the entire CMOtalk team in the Netherlands.