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Spotify Advertising

Spotify Advertising

Advertising Services

The insights, news, and inspiration you need to help your message be seen and heard on Spotify.

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About us

Spotify is the essential daily companion for fans. That’s why your ads work harder here—with more moments to reach your audience, more attention paid to your message, and more success across the funnel.

Website
http://ads.spotify.com/en-US/
Industry
Advertising Services
Company size
1,001-5,000 employees
Headquarters
New York

Updates

  • Spotify Advertising reposted this

    View profile for Casey Lewis
    Casey Lewis

    For the past few months, I've been working with Spotify on this year's Culture Next report, and what has stood out to me most is how this new data challenges generalizations about Gen Z. The generation spans 15 years, and the youngest (still in high school) have virtually nothing in common with the oldest (young professionals thinking about marriage and maybe even real estate). A few findings I keep coming back to: → Gen Z is embracing long-form media as a counter to doomscrolling, fueling a boom in educational podcasts and audiobooks. → They're way less fickle than marketers give them credit for.High-schoolers are actually the most loyal cohort, returningritualistically to their "comfort creators." → Brazilian Funk, born in Rio's favelas in the '80s, has become one of the fastest-growing genres on the platform, boosted by gymcore and auramaxxing. I also filmed a fireside chat with Jenny Haggard, Spotify’s Global Head of Thought Leadership and the report's author, talking through what surprised us about young people today and what brands get wrong about reaching this generation. Stay tuned for highlights, and check out the full report here: https://lnkd.in/e2AKUxsY

  • View organization page for Spotify Advertising
    Spotify Advertising

    89,601 followers

    There’s one common mistake that stops marketers from winning Gen Z. Many tend to think of Gen Z as just one audience. A high-schooler streaming a video podcast, a college student hooked on Brazilian Funk, a young professional revisiting the same trusted creators week after week. They’re all from the same generation, yet have VERY different behaviors.   In this year’s Culture Next report: The Fan Edit, we looked beyond assumptions to dig into Gen Z's three life stages. Inside, you'll find insights on how fandom evolves, why music and podcast habits shift over time, and what brands miss when they market to Gen Z as one group. Download the report to meet the many versions of Gen Z and get detailed insights on the audience you’re actually trying to reach. https://lnkd.in/eWHjWKbi

  • Spotify Advertising reposted this

    View organization page for Ad Age
    Ad Age

    1,182,755 followers

    🎶 Spotify has always had fun talking to advertisers, whether it’s the “Song for Every CMO” project or the spreadsheet-based “Spreadbeats” music videos for media buyers. Here’s the latest effort in that realm: “You’re Among Fans,” featuring singer Lizzo and podcast host Jay Shetty encouraging marketers to connect with fans on the platform. Created by BBDO New York, the campaign is built around the idea that Spotify users arrive with strong connections to the music and creators they follow, giving advertisers access to audiences who are already highly engaged. Instead of presenting audience data through a conventional marketing lens, though, the work calls on Lizzo and Shetty to explain the behaviors and habits of their followers. “Most audience briefings do their job and stay in the background. We thought our audience deserved a little more attention. The same kind of attention brands get when they talk to fans on Spotify,” said Richard Frankel, global creative director at Spotify. “So we put our audience briefings in the hands of people who understand fans better than anyone. Lizzo and Jay Shetty have built loyal audiences by being worth listening to. This campaign brings that connection into the briefing itself and gives media decision makers intel they can actually use.” The campaign arrives alongside news that Spotify and Netflix are expanding “On Purpose” into video programming across both platforms. Spotify said additional creators in local markets will participate in the campaign later this year as it expands internationally. 🔗 Read about the full campaign: https://lnkd.in/d36g39Hq

  • Spotify Advertising reposted this

    View organization page for Campaign US
    Campaign US

    20,879 followers

    You’re among fans: Hear from brands that are turning fandom into business results 🎶 Fandom is the force that drives long-term loyalty and devotion, and Spotify is where it sparks and burns bright. You're Among Fans is a virtual event on June 10 for marketers who want to understand how to tap into that energy and drive measurable impact. Featuring Rachel Lindsay, Gen Z expert Casey Lewis and Spotify's in-house culture experts, the session delivers fandom-led strategies, creative insights and an early look at Culture Next, Spotify’s annual youth culture trends report. Learn more: https://lnkd.in/e2P-T3kd #partnercontent

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  • View organization page for Spotify Advertising
    Spotify Advertising

    89,601 followers

    Lizzo knows a thing or two about fans 💅 Spotify does too. On Spotify, fan attention leads to action.  On average, brands see a +7pp increase in purchase intent from ads viewed on Spotify compared to competitors. Ready to talk to fans? Grab your flute, your best ads, and download Lizzo’s fan brief filled with audience insights here: https://lnkd.in/eHnP2ZUA Source: Alter Agents x Spotify study; US 2025

  • View organization page for Spotify Advertising
    Spotify Advertising

    89,601 followers

    Giveaway alert!! 👇👇 Last year, college-aged Gen Zs had Desi Pop on lock. Meanwhile, 18-22-year-olds were streaming political podcasts.  So where do 2026 Gen Z fans stand? Our upcoming Culture Next report, dropping 6/10, is full of insights on how Gen Z streams, watches, and tunes into Spotify, broken down by life stages. In the meantime, we’re curious, which podcast is getting all your streams? Comment a podcast you’re a fan of on Spotify for a chance to 🎟️ win tickets 🎟️for you and a friend to attend The Ringer sports podcast live event.  One winner will be chosen at random on 6/10.

  • View organization page for Spotify Advertising
    Spotify Advertising

    89,601 followers

    Fans don’t just consume culture. They create it. Join us for our upcoming live event June 10th where we’ll bring together marketers, creators like Rachel Lindsay and Casey Lewis, and industry leaders to unpack what fandom means for brands today and how to show up in ways audiences actually care about. You’ll get: ✨ An exclusive first look at Culture Next, Spotify’s youth trend report ✨ Insights on how fandom drives real impact for brands ✨ Conversations with leaders shaping culture in real time ✨ A few attendee-only surprises Mark your calendar and save your spot here: https://lnkd.in/eT5qPBiA

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  • Spotify Advertising reposted this

    View profile for Bridget Evans
    Bridget Evans

    My team and I spend a lot of time talking about audiences, yet this year we’ve shifted our focus to fans. Fans bring a specific kind of attention to media. They’re more intentional, focused, and passionate. They actively choose what they’re listening to or watching, and being that present changes what it means for brands to show up in those moments. In this piece, I share a few insights and observations as we head toward Cannes. How are you thinking about attention quality vs. attention volume?

  • View organization page for Spotify Advertising
    Spotify Advertising

    89,601 followers

    How many trap bass songs do you have streamed on Spotify? Last year, Gen Z couldn't get enough of trap bass's booming 808s, rapid-fire kicks, dark energy. But this year? They've moved on. So what genre’s got Gen Z stuck on repeat? 👀 Stay tuned for our upcoming Culture Next report, dropping June 10th.

  • View organization page for Spotify Advertising
    Spotify Advertising

    89,601 followers

    Fans don’t just follow culture. They shape it. We’re bringing together marketers, creators like Casey Lewis, and industry leaders to explore what that means for brands today and how to show up in ways fans actually care about. Tune into our virtual event to learn how your brand can tap into fandom to drive impactful results, get an exclusive first look at Culture Next, Spotify's youth trend report, and stay tuned for special attendee only surprises 👀 Mark your cal and save your spot here: https://lnkd.in/ems6S9pX

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