Today's Hotelier

Proud to spotlight how sustainability continues to shape a stronger future for hospitality. This Earth Day, we're highlighting how going green can help hotel owners reduce costs, improve efficiency, and build more resilient operations. Read "Going Green" here: https://bit.ly/4cy1N9Q #EarthDay #Sustainability #Hospitality #TodaysHotelier

AAHOA Members—time is running out! Lock in your *$199 registration for #AAHOACON26 before February 28. Join hotel owners and operators for three days of education, networking, and business-building designed to help you grow revenue and maximize profitability: ●General Session Keynotes – Paul Brown, CEO of Inspire Brands; Rajiv Satyal, comedian and author of "I Am an American Indian"; and Rahul Kapoor, award-winning motivational speaker ●Education Keynotes – Dr. Sudhir Mehta, author of "Building Teams That Actually Work," and James Ferguson🎉, author of "Confetti Culture" ●Independent Hoteliers Summit – sharpen strategy and boost long-term asset value ●Trade Show & Networking – explore the show floor, connect with peers, and build relationships that drive your business forward ●Entertainment – Welcome Reception with Desi Junction DJs, Stars, Stripes & Liberty Nights featuring Penn Masala, and the Gala with #Shankar–Ehsaan–Loy, featuring Grammy-winning Shankar Mahadevan Claim this exclusive rate today at AAHOACON.com. *$199 registration rate available during February for Lifetime Members, Annual Members, and non-members. Non-members must first sign up for an AAHOA Membership to access the $199 registration rate. Total cost for non-members is $199 AAHOA Membership + $199 registration.

Are you ready for the global stage? 🏟️🏨 With the 2026 FIFA World Cup unfolding across 11 U.S. cities, including the 2026 host city for AAHOACON (yay, Philadelphia!), the hospitality landscape is about to shift. In this month's cover story, "The Long Game," Today’s Hotelier explores why mega sporting events require thinking years ahead—not just about surviving the surge, but turning these moments into lasting gains. Inside, we break down: • Operational Endurance: Why events like the World Cup require a different mindset than the Super Bowl. • The Power of Real-Time Data: Using the velocity of pickup to adjust rates instantly. • Maximizing Profitability: Why length-of-stay controls often beat out peak-night ADR for long-term ROI. Don't simply react to the crowds—lead the market with a "Long Game" strategy. Read more here in the February 2026 issue: https://bit.ly/3MImXcn

Check out this great article about the students who will be leading the future of our industry via their participation in the AAHOA Collegiate Championship: Hotel Turnaround Competition!