How to Integrate Feedback Loops into Workflows

Getting the right feedback will transform your job as a PM. More scalability, better user engagement, and growth. But most PMs don’t know how to do it right. Here’s the Feedback Engine I’ve used to ship highly engaging products at unicorns & large organizations: — Right feedback can literally transform your product and company. At Apollo, we launched a contact enrichment feature. Feedback showed users loved its accuracy, but... They needed bulk processing. We shipped it and had a 40% increase in user engagement. Here’s how to get it right: — 𝗦𝘁𝗮𝗴𝗲 𝟭: 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 Most PMs get this wrong. They collect feedback randomly with no system or strategy. But remember: your output is only as good as your input. And if your input is messy, it will only lead you astray. Here’s how to collect feedback strategically: → Diversify your sources: customer interviews, support tickets, sales calls, social media & community forums, etc. → Be systematic: track feedback across channels consistently. → Close the loop: confirm your understanding with users to avoid misinterpretation. — 𝗦𝘁𝗮𝗴𝗲 𝟮: 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Analyzing feedback is like building the foundation of a skyscraper. If it’s shaky, your decisions will crumble. So don’t rush through it. Dive deep to identify patterns that will guide your actions in the right direction. Here’s how: Aggregate feedback → pull data from all sources into one place. Spot themes → look for recurring pain points, feature requests, or frustrations. Quantify impact → how often does an issue occur? Map risks → classify issues by severity and potential business impact. — 𝗦𝘁𝗮𝗴𝗲 𝟯: 𝗔𝗰𝘁 𝗼𝗻 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 Now comes the exciting part: turning insights into action. Execution here can make or break everything. Do it right, and you’ll ship features users love. Mess it up, and you’ll waste time, effort, and resources. Here’s how to execute effectively: Prioritize ruthlessly → focus on high-impact, low-effort changes first. Assign ownership → make sure every action has a responsible owner. Set validation loops → build mechanisms to test and validate changes. Stay agile → be ready to pivot if feedback reveals new priorities. — 𝗦𝘁𝗮𝗴𝗲 𝟰: 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 What can’t be measured, can’t be improved. If your metrics don’t move, something went wrong. Either the feedback was flawed, or your solution didn’t land. Here’s how to measure: → Set KPIs for success, like user engagement, adoption rates, or risk reduction. → Track metrics post-launch to catch issues early. → Iterate quickly and keep on improving on feedback. — In a nutshell... It creates a cycle that drives growth and reduces risk: → Collect feedback strategically. → Analyze it deeply for actionable insights. → Act on it with precision. → Measure its impact and iterate. — P.S. How do you collect and implement feedback?

Feedback loops are AI’s compound interest engine.. if you skip them and your AI performance will just erode over time. Too many roadmaps punt on serious evals because “models don’t hallucinate as much anymore” or “we’ll tighten it up later.” Be wary of those that say this, they really aren't serious practitioners. Here is the gold standard we run for production AI implementation at Bottega8: 1. Offline evals (CI gatekeeper): A lightweight suite of prompt unit tests, RAGAS faithfulness checks, latency, and cost thresholds runs on every PR. If anything regresses, the build fails. 2. RLHF, internal sandbox: A staging environment where we hammer the model with synthetic edge cases and adversarial red team probes. 3. RLHF, dogfood: Real users and real tasks. We expose a feedback widget that decomposes each output into groundedness, completeness, and tone so our labelers can triage in minutes. 4. RLHF, virtual assistants: Contract VAs replay the week’s top workflows nightly, score them with an LLM as judge, and surface drift long before customers notice. 5. Shadow traffic and A/B canaries: Ten percent of live queries route to the new model, and we ship only when conversion, CSAT, and error budgets clear the bar. The result is continuous quality and predictable budgets.. no one wants mystery spikes in spend nor surprise policy violations. If your AI pipeline does not fail fast in code review and learn faster in production, it is not an engineering practice, it is a gamble. There's enough eng industry best practice now with nearly three years of mainstream LLM/GenAI adoption. Happy building and let's build AI systems that audit themselves and compound insight daily.

HR doesn’t need more dashboards. It needs better listening. Most people teams measure what’s easy…like engagement scores or turnover. But the best teams? They build feedback loops that help them predict problems, not just react to them. This post gives you 11 of the most useful, often-overlooked loops you can implement across the employee lifecycle: 🟢 Week 2 new hire check-ins (capture early impressions) 🟠 Post-interview surveys (from both sides) 🔵 Onboarding reviews (day 90 is your goldmine) 🟡 Skip-level 1:1s (cross-level truth-telling) 🟣 Quarterly team health check-ins (lightweight, manager-led) …and 7 more. 📌 Save this if: • You’re building a modern HR function • You want fewer “We should’ve seen this coming” moments • You believe listening is strategy Which feedback loop is missing in your company?

My AI lesson of the week: The tech isn't the hard part…it's the people! During my prior work at the Institute for Healthcare Improvement (IHI), we talked a lot about how any technology, whether a new drug or a new vaccine or a new information tool, would face challenges with how to integrate into the complex human systems that alway at play in healthcare. As I get deeper and deeper into AI, I am not surprised to see that those same challenges exist with this cadre of technology as well. It’s not the tech that limits us; the real complexity lies in driving adoption across diverse teams, workflows, and mindsets. And it’s not just implementation alone that will get to real ROI from AI—it’s the changes that will occur to our workflows that will generate the value. That’s why we are thinking differently about how to approach change management. We’re approaching the workflow integration with the same discipline and structure as any core system build. Our framework is designed to reduce friction, build momentum, and align people with outcomes from day one. Here’s the 5-point plan for how we're making that happen with health systems today: 🔹 AI Champion Program: We designate and train department-level champions who lead adoption efforts within their teams. These individuals become trusted internal experts, reducing dependency on central support and accelerating change. 🔹 An AI Academy: We produce concise, role-specific, training modules to deliver just-in-time knowledge to help all users get the most out of the gen AI tools that their systems are provisioning. 5-10 min modules ensures relevance and reduces training fatigue.  🔹 Staged Rollout: We don’t go live everywhere at once. Instead, we're beginning with an initial few locations/teams, refine based on feedback, and expand with proof points in hand. This staged approach minimizes risk and maximizes learning. 🔹 Feedback Loops: Change is not a one-way push. Host regular forums to capture insights from frontline users, close gaps, and refine processes continuously. Listening and modifying is part of the deployment strategy. 🔹 Visible Metrics: Transparent team or dept-based dashboards track progress and highlight wins. When staff can see measurable improvement—and their role in driving it—engagement improves dramatically. This isn’t workflow mapping. This is operational transformation—designed for scale, grounded in human behavior, and built to last. Technology will continue to evolve. But real leverage comes from aligning your people behind the change. We think that’s where competitive advantage is created—and sustained. #ExecutiveLeadership #ChangeManagement #DigitalTransformation #StrategyExecution #HealthTech #OperationalExcellence #ScalableChange

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗽𝗹𝗮𝗰𝗲 𝗮 "𝗖𝗮𝗻𝗮𝗿𝘆" 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻? The sort of early warning detection system which monitors your automated processes and sings when irregularities occur? Why a 🐤 𝗰𝗮𝗻𝗮𝗿𝘆 you ask? Around 1911, miners started to take canary birds into the coal mines to detect the accumulation of toxic gases. These birds, would even sense the smallest traces and emissions, starting to erratically chirp and with that giving miners early warnings to immediately evacuate the mine. Just as the canaries once did in the mines, 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 "𝗰𝗮𝗻𝗮𝗿𝘆" can play a vital role in monitoring the health of your automated workflows signalling potential issues before they escalate and perhaps, cause scaled harm. But how do you implement a digital canary into your workflows in your process automation? 𝗜𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗶𝘁 𝗳𝗿𝗼𝗺 𝘀𝘁𝗮𝗿𝘁: into your design by using code, reconciliation reports, and validation rules to establish effective in-process control checks and monitoring mechanisms and visual dashboards to analyse red flags. Find here 5 examples how to get early alerts in your process automation, even if your automation bots don't know how to sing: ▪️𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝗖𝗵𝗲𝗰𝗸𝘀: Implement automated checks at various stages of the process to ensure accuracy and completeness and volume variations. ▪️𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗘𝗿𝗿𝗼𝗿 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻: Monitor integration and break points like API's for errors or failures to maintain seamless data flow across systems. ▪️𝗗𝗮𝘁𝗮 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 𝗦𝗰𝗮𝗻𝘀: Validate for duplicate records or inconsistencies to maintain data integrity and remove manual overrides or corrections. ▪️𝗨𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸𝘀: Analyse insights from user feedbacks to check on usability issues, frequent issues and detect sentiment drops with NLP / AI. ▪️𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗖𝗼𝗰𝗸𝗽𝗶𝘁: Create a centralised dashboard to monitor compliance metrics to detect red flags and and detect deviations from policies. By integrating digital canaries into your process automation strategy, you are not only enhance your ability to detect and respond to issues rapidly but also promote a culture of self-monitoring and continuous improvement. So, did you already place a digital "canary" into your process design and automations? If not, maybe it's time to reconsider adding this early warning system to your automation approach ensuring the health and resilience of your tasks, data & process performance. What early warning systems have worked for you best? #processautomation #intelligentautomation #rpa #processexcellence

User Feedback Loops: the missing piece in AI success? AI is only as good as the data it learns from -- but what happens after deployment? Many businesses focus on building AI products but miss a critical step: ensuring their outputs continue to improve with real-world use. Without a structured feedback loop, AI risks stagnating, delivering outdated insights, or losing relevance quickly. Instead of treating AI as a one-and-done solution, companies need workflows that continuously refine and adapt based on actual usage. That means capturing how users interact with AI outputs, where it succeeds, and where it fails. At Human Managed, we’ve embedded real-time feedback loops into our products, allowing customers to rate and review AI-generated intelligence. Users can flag insights as: 🔘Irrelevant 🔘Inaccurate 🔘Not Useful 🔘Others Every input is fed back into our system to fine-tune recommendations, improve accuracy, and enhance relevance over time. This is more than a quality check -- it’s a competitive advantage. - for CEOs & Product Leaders: AI-powered services that evolve with user behavior create stickier, high-retention experiences. - for Data Leaders: Dynamic feedback loops ensure AI systems stay aligned with shifting business realities. - for Cybersecurity & Compliance Teams: User validation enhances AI-driven threat detection, reducing false positives and improving response accuracy. An AI model that never learns from its users is already outdated. The best AI isn’t just trained -- it continuously evolves.

That’s the thing about feedback—you can’t just ask for it once and call it a day. I learned this the hard way. Early on, I’d send out surveys after product launches, thinking I was doing enough. But here’s what happened: responses trickled in, and the insights felt either outdated or too general by the time we acted on them. It hit me: feedback isn’t a one-time event—it’s an ongoing process, and that’s where feedback loops come into play. A feedback loop is a system where you consistently collect, analyze, and act on customer insights. It’s not just about gathering input but creating an ongoing dialogue that shapes your product, service, or messaging architecture in real-time. When done right, feedback loops build emotional resonance with your audience. They show customers you’re not just listening—you’re evolving based on what they need. How can you build effective feedback loops? → Embed feedback opportunities into the customer journey: Don’t wait until the end of a cycle to ask for input. Include feedback points within key moments—like after onboarding, post-purchase, or following customer support interactions. These micro-moments keep the loop alive and relevant. → Leverage multiple channels for input: People share feedback differently. Use a mix of surveys, live chat, community polls, and social media listening to capture diverse perspectives. This enriches your feedback loop with varied insights. → Automate small, actionable nudges: Implement automated follow-ups asking users to rate their experience or suggest improvements. This not only gathers real-time data but also fosters a culture of continuous improvement. But here’s the challenge—feedback loops can easily become overwhelming. When you’re swimming in data, it’s tough to decide what to act on, and there’s always the risk of analysis paralysis. Here’s how you manage it: → Define the building blocks of useful feedback: Prioritize feedback that aligns with your brand’s goals or messaging architecture. Not every suggestion needs action—focus on trends that impact customer experience or growth. → Close the loop publicly: When customers see their input being acted upon, they feel heard. Announce product improvements or service changes driven by customer feedback. It builds trust and strengthens emotional resonance. → Involve your team in the loop: Feedback isn’t just for customer support or marketing—it’s a company-wide asset. Use feedback loops to align cross-functional teams, ensuring insights flow seamlessly between product, marketing, and operations. When feedback becomes a living system, it shifts from being a reactive task to a proactive strategy. It’s not just about gathering opinions—it’s about creating a continuous conversation that shapes your brand in real-time. And as we’ve learned, that’s where real value lies—building something dynamic, adaptive, and truly connected to your audience. #storytelling #marketing #customermarketing

🚀 Maximizing Success in Software Testing: Bridging the Gap Between ITC and UAT 🚀 It's a familiar scenario for many of us in the software development realm: after rigorous Integration Testing and Certification (ITC) processes, significant issues rear their heads during User Acceptance Testing (UAT). This can be frustrating, time-consuming, and costly for both development teams and end-users alike. So, what's the remedy? How can we streamline our processes to ensure a smoother transition from ITC to UAT, minimizing surprises and maximizing efficiency? Here are a few strategies to consider: 1️⃣ *Enhanced Communication Channels*: Foster open lines of communication between development teams, testers, and end-users throughout the entire development lifecycle. This ensures that expectations are aligned, potential issues are identified early, and feedback is incorporated promptly. 2️⃣ *Comprehensive Test Coverage*: Expand the scope of ITC to encompass a broader range of scenarios, edge cases, and real-world usage patterns. By simulating diverse user interactions and environments during testing, we can uncover potential issues before they impact end-users. 3️⃣ *Iterative Testing Approach*: Implement an iterative testing approach that integrates feedback from UAT into subsequent ITC cycles. This iterative feedback loop enables us to address issues incrementally, refining the product with each iteration and reducing the likelihood of major surprises during UAT. 4️⃣ *Automation Where Possible*: Leverage automation tools and frameworks to streamline repetitive testing tasks, accelerate test execution, and improve overall test coverage. Automation frees up valuable time for testers to focus on more complex scenarios and exploratory testing, enhancing the effectiveness of both ITC and UAT. 5️⃣ *Continuous Learning and Improvement*: Cultivate a culture of continuous learning and improvement within your development team. Encourage knowledge sharing, post-mortem analyses, and ongoing skills development to identify root causes of issues and prevent recurrence in future projects. By adopting these strategies, we can bridge the gap between ITC and UAT, mitigating risks, enhancing quality, and ultimately delivering superior software products that meet the needs and expectations of end-users. Let's embrace these principles to drive success in our software testing endeavors! #SoftwareTesting #QualityAssurance #UAT #ITC #ContinuousImprovement What are your thoughts on this topic? I'd love to hear your insights and experiences!

I built a Clay workflow to monitor brand mentions across social media and turn them into GTM signals my team can act on. Most teams either ignore social chatter, drown in it or react when their investor sends them something they saw. None of these works. They lack a strategy and a system to enable social listening. My Clay workbook listens across Reddit, LinkedIn, and Twitter/X, analyzes sentiment, summarizes the context, and drops a clean signal straight into Slack. Here’s how the workflow works: – Pull brand mentions from Reddit, LinkedIn company mentions, and Twitter/X keywords – Visit the source URL to extract the actual post text – Analyze sentiment and assign a score so you know if it is positive, neutral, or risky – Generate a short summary instead of dumping raw text – Send everything into a dedicated Slack channel in near real time What I love most about this is how many use cases this unlocked. If sentiment is positive, you get instant feedback on what messaging resonates. If sentiment is negative, you catch brand risk early before it spreads. If buyers are talking about a problem you solve, you spot pipeline signals hiding in public conversations. And because this lives in Clay, you control everything: Keywords, sources, frequency, models and event costs. This replaces expensive social listening tools and gives GTM teams something better... a living feedback loop tied to action. If you want the full walkthrough and Clay template, it's in this week's Stack & Scale episode. Or comment "Clay workflow" AND connect with me (I've run out of InMail already), and I'll send the resources directly. Happy (social) listening! 

Learning doesn’t happen in reports; it happens in loops. On Monday, we talked about how learning often gets lost when our feedback loops are broken. But what do strong feedback loops actually look like in practice? When data and insights travel upward, downward, and across the system, teams start to adapt faster, engage deeper, and make smarter decisions. Here are the three loops that keep your MEL system alive ⬆️Upward Feedback Loops – From Field to Leadership This is how learning travels from the field to inform strategic and funding decisions. Example: Field officers summarize insights from community meetings into short learning briefs. These briefs are shared in quarterly management reviews to inform what gets scaled, paused, or redesigned. Why it matters: Without upward loops, decision-makers fly blind and data collectors feel unheard. ⬇️Downward Feedback Loops – From Leadership to Communities This is how learning returns to those who shared the data in the first place. Example: A project shares simplified dashboards in community meetings to show progress, discuss gaps, and co-create next steps. Why it matters: Closing the loop builds trust, accountability, and stronger collaboration. ↔️Horizontal Feedback Loops – Across Teams and Partners This is how learning moves sideways, peer-to-peer, country-to-country, or between partners. Example: Teams from different regions host “learning exchanges” to compare what’s working in similar interventions. Why it matters: Horizontal loops turn learning into a shared asset rather than a siloed report. When all three loops are intentional, learning stops being an event and becomes a culture. PS: Which loop is strongest in your MEL system, and which one tends to break down?