{"id":51384,"date":"2025-10-20T09:00:00","date_gmt":"2025-10-20T16:00:00","guid":{"rendered":""},"modified":"2026-03-19T16:21:56","modified_gmt":"2026-03-19T23:21:56","slug":"innovation-spotlight-how-3-customers-are-driving-change-with-migration-to-azure-sql","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/sql-server\/blog\/2025\/10\/20\/innovation-spotlight-how-3-customers-are-driving-change-with-migration-to-azure-sql\/","title":{"rendered":"Innovation spotlight: How 3 customers are driving change with migration to Azure SQL"},"content":{"rendered":"\n<p>Organizations are under constant pressure to modernize their estate. Legacy infrastructure, manual processes, and increasing data volumes in silos make it harder to deliver the performance, security, and agility that today\u2019s business landscape demands to keep pace with the competitive pressures.<\/p>\n\n\n\n<p>Continue reading to learn about how three organizations\u2014Thomson Reuters, Hexure, and\u00a0CallRevu\u2014each jumpstarted their transformation with migration of their on-premises workloads to Microsoft Azure. As a result, organizations were able to\u00a0improve\u00a0operational efficiency and\u00a0accelerate\u00a0AI-powered\u00a0innovation. Their stories reveal how fully managed platform-as-a-service\u00a0solutions\u00a0like <a href=\"https:\/\/learn.microsoft.com\/en-us\/azure\/azure-sql\/managed-instance\/free-offer?view=azuresql\">Microsoft Azure SQL Managed Instance<\/a> helps organizations move from legacy constraints to a scalable and secure AI-ready foundation ready to power future possibilities.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/learn.microsoft.com\/en-us\/azure\/azure-sql\/managed-instance\/free-offer?view=azuresql\">Try Azure SQL Managed Instance today<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"modernization-at-scale-thomson-reuters\">Modernization at scale: Thomson Reuters\u202f&nbsp;<\/h2>\n\n\n\n<p>For Thomson Reuters, one of the world\u2019s most trusted providers of tax and accounting solutions, modernization was less of\u00a0an option\u00a0and more of a necessity. Supporting over\u00a0<strong>7,000 firms<\/strong>\u00a0and\u00a0<strong>70,000 users<\/strong>\u00a0during the peak of tax season required an infrastructure that was both robust and scalable. The company previously hosted more than\u00a0<strong>18,000 databases<\/strong>\u00a0and over 500 terabytes of data on third-party servers, an approach that came with\u00a0high costs, operational complexity, and\u00a0challenges\u00a0scaling to meet seasonal demand.\u202f\u00a0<\/p>\n\n\n\n<p>By migrating this massive estate into Azure SQL Managed Instance from another cloud hosting environment, Thomson Reuters achieved modernization at scale. With programs like <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/azure-migrate\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Azure Migrate<\/a> to support every step of the migration journey, and\u00a0automation tools like <a href=\"https:\/\/learn.microsoft.com\/en-us\/powershell\/?view=powershell-7.5\" target=\"_blank\" rel=\"noreferrer noopener\">PowerShell<\/a> and\u202f<a href=\"https:\/\/azure.microsoft.com\/products\/arm-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Azure Resource Manager templates<\/a>, they were able to streamline deployments and maintain performance while minimizing disruptions.\u00a0Azure\u2019s fully managed platform allowed Thomson Reuters to streamline database administration and automated key tasks like backups and updates. As a result, their teams could focus on delivering value to customers rather than managing infrastructure.\u202f<a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/virtual-desktop\" target=\"_blank\" rel=\"noreferrer noopener\">Azure Virtual\u00a0Desktop<\/a>\u00a0together with Windows\u00a011\u00a0facilitated access to tax preparation applications, reducing complexity and costs.\u00a0\u00a0<\/p>\n\n\n\n<p>The benefits were immediate and significant. Thomson Reuters gained:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consistent performance during seasonal peaks.<\/li>\n\n\n\n<li>Improved resiliency.<\/li>\n\n\n\n<li>Reduced support overhead.<\/li>\n\n\n\n<li>Optimized costs across licensing and infrastructure.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Thomson Reuters now has a foundation for continued growth and the flexibility to scale its services as demand requires.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.microsoft.com\/en\/customers\/story\/24427-thomson-reuters-azure\" target=\"_blank\" rel=\"noreferrer noopener\">Thomson Reuters transforms tax prep for 7K businesses with Azure SQL Managed Instance<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"operational-efficiency-and-performance-hexure\">Operational\u00a0efficiency and performance: Hexure\u202f\u00a0<\/h2>\n\n\n\n<p>While Thomson Reuters\u2019 story highlights scale,\u00a0Hexure\u2019s\u00a0migration shows the operational efficiency gains that come from moving to a fully managed platform with Azure SQL Managed Instance and <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/app-service\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Azure App Service<\/a>. Hexure provides digital solutions for insurance and financial services companies\u2014managing sensitive customer information across many databases and applications.\u202f\u00a0<\/p>\n\n\n\n<p>The company faced challenges with aging infrastructure that slowed down critical processes and demanded heavy manual intervention. Provisioning new customer instances, managing backups, and handling failovers\u00a0was\u00a0time-intensive. Processing delays made it harder to serve clients with the speed and reliability customers expect.\u202f\u00a0<\/p>\n\n\n\n<p>Migrating to Azure SQL Managed Instance changed that equation.&nbsp;Hexure&nbsp;cut processing times by up to&nbsp;97%, transforming overnight batch jobs into near-instant operations. Migration&nbsp;times&nbsp;were reduced by more than 80%&nbsp;thanks to built-in compatibility and automation. With <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/key-vault\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Azure Key Vault<\/a>, Hexure could better manage&nbsp;cybersecurity and protection of their data.&nbsp;Features like point-in-time restore, automated backups, and geo-replication not only boosted resilience but also ensured compliance with industry regulations.\u202f&nbsp;<\/p>\n\n\n\n<p>Equally important, the move allowed&nbsp;Hexure&nbsp;to:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Onboard new customers in minutes versus hours.<\/li>\n\n\n\n<li>Deliver faster shipping cycles for features and platform improvements.<\/li>\n\n\n\n<li>Reduce management of infrastructure\u2014including servers.<\/li>\n<\/ul>\n\n\n\n<p>With migration,&nbsp;Hexure&nbsp;could now focus on innovation and customer service. For an industry where trust and responsiveness are critical, this operational leap forward directly translates into stronger client relationships.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.microsoft.com\/en\/customers\/story\/25083-hexure-azure-sql-managed-instance\" target=\"_blank\" rel=\"noreferrer noopener\">Hexure cuts processing time by up to 97.2% with Azure SQL Managed Instance<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"innovation-with-ai-and-insights-callrevu\">Innovation with AI and&nbsp;insights:&nbsp;CallRevu\u202f&nbsp;<\/h2>\n\n\n\n<p>CallRevu\u2019s&nbsp;story illustrates the next frontier: innovation.&nbsp;CallRevu&nbsp;helps automotive dealerships improve lead conversion, follow-up, and customer experience by analyzing phone calls across more than 5,000 locations. Handling this volume of conversational data requires not only advanced analytics, but&nbsp;scalable&nbsp;platform.&nbsp;<\/p>\n\n\n\n<p>With a fully managed solution built on Azure SQL Managed Instance, <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/kubernetes-service\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Azure Kubernetes Service<\/a> together with <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/ai-services\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Azure AI services<\/a>, CallRevu created a platform that goes beyond storing and managing data. It ensures reliable, scalable performance for call data and transcriptions, while services like Microsoft\u00a0Azure OpenAI for real-time summaries and insights. This integration allows\u00a0CallRevu\u00a0to surface actionable insights in real time\u2014helping dealerships connect marketing to results, improve agent performance, and\u00a0ultimately drive\u00a0more sales.\u00a0<\/p>\n\n\n\n<p>The company also\u00a0benefits\u00a0from the operational simplicity that Azure SQL Managed Instance delivers. By migrating from their on-premises SQL Server environment, they were able to\u00a0benefit\u00a0from automated backups, scaling, and\u00a0monitoring\u00a0to reduce\u00a0administrative overhead, while built-in security helps protect sensitive customer interactions. Data is mirrored in <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-fabric\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Fabric<\/a> allowing Power BI dashboards to generate real-time insights. With a strong and agile data foundation in place, CallRevu can focus on innovating faster\u2014bringing AI-powered\u00a0capabilities to an industry where customer engagement is a critical differentiator\u00a0while also:\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasing customer satisfaction&nbsp;by&nbsp;10%.<\/li>\n\n\n\n<li>Saving&nbsp;USD500,000&nbsp;annually in labor costs.<\/li>\n\n\n\n<li>Increasing lead conversion&nbsp;by&nbsp;15%.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.microsoft.com\/en\/customers\/story\/25097-callrevu-azure-openai\" target=\"_blank\" rel=\"noreferrer noopener\">CallRevu delivers real-time insights for auto dealerships with Azure AI Foundry<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"take-the-next-step-in-your-transformation-journey\">Take the next step in your transformation journey\u202f&nbsp;<\/h2>\n\n\n\n<p>Modernization is not a one-time project\u2014it\u2019s&nbsp;a journey that is different for every organization. For some organizations, the first step is simply migrating off legacy servers. For others,&nbsp;it\u2019s&nbsp;about rethinking how operations can run more efficiently. And for many,&nbsp;it\u2019s&nbsp;about&nbsp;leveraging&nbsp;cloud and AI to create entirely new opportunities.\u202f&nbsp;<\/p>\n\n\n\n<p>The experiences of Thomson Reuters,&nbsp;Hexure, and&nbsp;CallRevu&nbsp;highlight how migration to a platform-as-a-service anchored on database solutions like Azure SQL Managed Instance supports every stage of that journey. By providing a managed, secure, and scalable cloud platform, backed by the tools and programs, organizations can migrate with confidence,&nbsp;operate&nbsp;more efficiently, and innovate faster.<\/p>\n\n\n\n<p>Ready to get started? Here are some free tools you can start trying today:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try <a href=\"https:\/\/learn.microsoft.com\/en-us\/azure\/azure-sql\/managed-instance\/free-offer?view=azuresql\" target=\"_blank\" rel=\"noreferrer noopener\">Azure SQL Managed Instance<\/a> free today.&nbsp;<\/li>\n\n\n\n<li>Learn how <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/azure-migrate\/?msockid=38d6dae0e7426a3f2a4fccf6e6ac6b5e\" target=\"_blank\" rel=\"noreferrer noopener\">Azure Migrate<\/a> can help you get started.<\/li>\n<\/ul>\n\n\n\n<p>Join <a href=\"https:\/\/techcommunity.microsoft.com\/blog\/sqlserver\/microsoft-at-pass-data-community-summit-2025\/4460435\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft at PASS Data Community Summit&nbsp;2025<\/a>&nbsp;to continue your learning journey and how Azure is making it easier than ever to start your transformation journey. Learn more on our sponsorship and presence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Microsoft Azure SQL Managed Instance helps organizations move from legacy constraints to a scalable and secure AI-ready foundation.<\/p>\n","protected":false},"author":6191,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"post_tag":[],"product":[5226,5391,5227,5374],"content-type":[2448],"topic":[],"coauthors":[3609],"class_list":["post-51384","post","type-post","status-publish","format-standard","hentry","product-azure","product-microsoft-fabric","product-sql","product-sql-server-2025","content-type-updates","review-flag-1593580410-819","review-flag-2-1593580436-981","review-flag-5-1593580452-31","review-flag-7-1593580462-294","review-flag-free-1593619513-128","review-flag-new-1593580247-437"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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