3
Cyberbullying in Canada
Julia Riddell, Debra Pepler, and Wendy Craig
Cyberbullying in Canada
Cyberbullying is a significant problem in Canada, with high prevalence
rates that have remained stable over the past decade (Boak et al. 2016;
Craig et al. 2016). A number of highly publicized Canadian cases have
underscored the significant implications of involvement in cyberbullying. For example, Amanda Todd, a 15-year-old from western Canada,
was lured by a man who manipulated her to share intimate pictures of
herself with him (BBC News 2014). When these pictures were posted to
Facebook, Amanda was severely bullied by peers at school, causing her to
change schools a number of times. She posted a video on YouTube that
detailed her struggles with cyberbullying before taking her own life (BBC
News 2014). Another young woman, Rehtaeh Parsons, had a photo of
her sexual assault shared with peers via text messages (Gillis 2013). After
J. Riddell (*) • D. Pepler
York University, Keele Campus, Toronto, ON, Canada
W. Craig
Queen’s University, Kingston, ON, Canada
© The Author(s) 2018
A. C. Baldry et al. (eds.), International Perspectives on Cyberbullying, Palgrave Studies in
Cybercrime and Cybersecurity, https://doi.org/10.1007/978-3-319-73263-3_3
39
40
J. Riddell et al.
this picture was shared, she was severely bullied both online and in person, leading her to commit suicide at age 17 (Gillis 2013).
Canada is currently developing policies at both the provincial and school
levels to address cyberbullying and prevent tragedies such as the ones
described above. Cyberbullying legislation was first developed in the province of Ontario through an amendment to the Education Act in 2012
called Bill 13 (PREVNet 2015). This bill (entitled the Accepting Schools
Act) outlines the rights and responsibilities of principals, teachers, schools,
school boards, and the Ministry of Education when preventing or dealing
with bullying incidents. This law specifies that the rights and responsibilities apply to all incidents of bullying that affect the school’s learning climate, whether on or off school property, face-to-face or electronically
(PREVNet 2015). Similarly, the western Canadian province of Alberta
amended its Education Act in 2012 to include bullying behaviors that
occur both within the school building and by electronic means (Education
Act 2012). Other provinces, such as Manitoba, state in their revised
Education Act that parents are responsible for their children’s cyberbullying
if they were aware of this problem behavior, could have reasonably predicted the effect, and did nothing (The Public Schools Act 2015). Efforts to
prevent cyberbullying, however, are not consistent across Canada, partly
due to the fact that there is still much to learn about this important social
problem. In order to develop effective prevention and intervention programs for cyberbullying, and to continue developing effective legislation,
more information on cyberbullying is needed. In this chapter, we describe
the prevalence of cyberbullying and cybervictimization in Canada, as well
as known risk and protective factors. We also describe the state of evidence
on cyberbullying prevention and intervention programs in Canada, closing
with recommendations for advancing this important work.
The Prevalence of Cyberbullying
and Cybervictimization in Canada
The national rate of cyberbullying in Canada ranges from 4.5% of
university-aged youth engaging in cyberbullying at any time (Cunningham
et al. 2015) to 33.7% of adolescents in the past three months (Mishna
Cyberbullying in Canada
41
et al. 2010). Estimates of cybervictimization prevalence in university
range from 5.7% of youth being cybervictimized at any time (Cunningham
et al. 2015) to 49.5% of adolescents reporting cybervictimization in the
past three months (Mishna et al. 2010). These prevalence rates vary
greatly due to sample characteristics, including the age, gender, and geographic location of the individuals sampled (e.g., province, language spoken, urban or rural location). Canada is a large country with provincial
jurisdiction that has both urban and rural areas within each province.
Therefore, cultural differences between urban and rural areas may partly
explain the large differences in prevalence rates of cyberbullying and
cybervictimization across studies. Further, there are methodological differences in the studies such as the time period of reporting, response rate,
method of sampling, and whether or not a definition of cyberbullying
was provided. Each of these key features will be explored in detail to
explain differences in rates of cyberbullying and cybervictimization in
Canada. Table 3.1 presents a summary of the studies in Canada examining the prevalence of cyberbullying and cybervictimization.
Differences in Prevalence Due to Sample
Characteristics
Age
Most studies of the prevalence of cyberbullying and cybervictimization in
Canada have been conducted with adolescents. The estimated prevalence
of cyberbullying in adolescence ranges from 7% to 33.7% over the past
few months, and the estimated prevalence of cybervictimization ranges
from 5.1% to 49.5% over the past few months. When Boak et al. (2016)
sampled 10,426 students aged 12 to 18, they found that the prevalence
of cybervictimization ranged from 19.0% to 21.3% over the past year.
The highest rate of cybervictimization occurred when youth were about
15 years old (21.3%), although the differences in age were not statistically significant. A recent systematic review of the prevalence of cyberbullying in Canada indicated that prevalence rates tended to increase over
childhood, with the highest rates of victimization reported when youth
42
J. Riddell et al.
Table 3.1 Prevalence of cyberbullying and cybervictimization in Canada
Sample
N
Boak et al.
(2016)
using
OSDUHS
Craig et al.
(2016)
HBSC 2014
data
10,426 12 to
18
Not reported
25.8% for girls;
14.0% for boys
Past year
29,784 11 to
15
7% (as
calculated
by the
authors of
this
chapter)
4.5%
8% to 12% for
boys;
14% to 22% for
girls;
14.4% overall
Past couple
of months
5.7%
10.2% at
Time 1;
13% at Time
2
17% of boys;
12% of girls
22.0% at Time 1;
26.8% at Time 2
During
university
Past 30 days
Cunningham 1,004
et al. (2015)
Holfeld and 714
Leadbeater
(2015)
Li and Craig
(2015)
800
8,194
Cénat et al.
(2014)
using
QYRRS
Cappadocia 1,972
et al. (2013)
using HBSC
2006 and
2007 data
Ages
Prevalence of Prevalence of
Time period
cyberbullying cybervictimization of reporting
Source
~18
10 to
12
12 to
18
14 to
20
Not reported
42% overall;
45% of boys;
38% of girls
26.4% for girls;
18.1% for boys
5.1% at Time 1
only;
6.5% at Time 2
only;
1.9% at both
times
12% to 19% for
25,000 15 to
Perreault
ages 15 to 17;
17,
(2011)
17% for ages 18
18 to
using 2009
to 24;
24,
Statistics
5% for ages 25
25 and
Canada
and up
up
data
Mishna et al. 2,186 11 to 33.7% overall 49.5% overall
(2010)
16
Vaillancourt 16,799 9 to
9.7%
12.4%
et al. (2010)
18
14 to
18
4.9% at Time
1 only;
4.7% at Time
2 only;
1.9% at both
times
Not reported
Past 4 weeks
Past 12
months
Past 2
months
Ever (lifetime
prevalence)
Past 3
months
Past 3
months
(continued)
Cyberbullying in Canada
43
Table 3.1 (continued)
Sample
Ages
Prevalence of Prevalence of
Time period
cyberbullying cybervictimization of reporting
Source
N
Estimated
national
prevalence
96,879 9 to
4.5% to
adult 33.7%
5.1% to 49.5%
Past 30 days
to ever
begin high school around age 14 (Bilsbury 2015). This finding is consistent with the results of the 2014 Health Behavior in School-aged Children
(HBSC) survey, which indicated that the highest rate of cybervictimization occurred during the first year of high school (Craig et al. 2016).
Averaged across genders, the HBSC data revealed that the rate of cybervictimization increased from 15% at age 13 to 17% at age 14, and then
decreased back to 15% by age 15 (Craig et al. 2016).
Other Canadian studies, however, have found the opposite trend with
respect to age. Li and Craig (2015) conducted a study with a representative sample of 800 youth aged 12 to 18 who completed an online survey.
They found that older youth were significantly more likely than younger
youth to be cybervictimized in the past four weeks (47% of youth aged
17 to 18, compared to 36% of youth aged 12 to 14). These differences
may be due to methodological differences between the studies, which will
be discussed in detail in the section below.
Holfeld and Leadbeater (2015) conducted a study with a sample of preadolescent children aged 10 to 12. They asked these children to complete
measures at two time points, corresponding with the beginning and end
of the school year. At the beginning of the school year, 10.2% of children
reported engaging in one or more cyberbullying behaviors, compared to
13% of children at the end of the year. About twice this number of children (22.0%) reported being cybervictimized at the beginning of the
school year and 26.8% reported being cybervictimized at the end of the
year. These prevalence rates of cyberbullying and cybervictimization in
children appear to be consistent with the prevalence rates in adolescents.
Based on the two Canadian studies measuring cyberbullying and
cybervictimization in adults, the prevalence appears to be lower for
emerging adults (aged 18 to 24) and adults (over age 25) compared to
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J. Riddell et al.
children and adolescents. Cunningham et al. (2015) conducted a survey
with 1,004 students in a first-year university class. In this study, 5.7% of
the students reported that they had experienced cybervictimization at
some point in university, 4.5% had engaged in cyberbullying, and 4.9%
had both cyberbullied others and been cybervictimized. Higher prevalence rates for this age group were reported by Perreault (2011) using a
large nationally representative survey with a sample of 25,000 participants. Results indicated that 17% of young adults (aged 18 to 24) had
been cybervictimized in their lifetime. This study provided the only prevalence rate for cybervictimization in adults over the age of 25 (5% lifetime prevalence), which is much lower than the prevalence rates reported
for adolescents (Perreault 2011). This may be related to increased use of
social media over time. In conclusion, the rates of cybervictimization in
Canada are the highest in adolescence and drop significantly during
young adulthood and adulthood.
Gender
Most Canadian studies suggest that the rates of cybervictimization are
higher for girls than for boys. In her systematic review, Bilsbury (2015)
determined that there were small but significant sex differences such that
girls were more likely to be cybervictimized than boys. Craig et al. (2016)
found that girls reported much higher rates of cybervictimization (18.8%
over the past few months) compared to boys (10% over the past few
months). Two other studies indicated a significantly higher proportion of
girls compared to boys reporting cybervictimization over the past year. Boak
et al. (2016) found that 25.8% of girls compared to 14.0% of boys reported
being cybervictimized in the past year. Similarly, Cénat et al. (2014) found
that 26.4% of girls and 18.1% of boys reported being cybervictimized.
Much less is known about gender differences in perpetrating cyberbullying. Li and Craig (2015) found that boys were significantly more likely
to report engaging in cyberbullying in the past four weeks (17% of boys
compared to 12% of girls). Further, Cunningham et al. (2015) found
that young men in their first year of university were more likely than
young women to report that they both cyberbullied others and were
cybervictimized.
Cyberbullying in Canada
45
Urban or Rural Location
Holfeld and Leadbeater (2015) conducted a study of cyberbullying and
cybervictimization with 714 children from predominately rural areas
across Canada. At the beginning and end of the school year, these children were asked how many times they engaged in four cyberbullying
behaviors. Averaged across the two time points, 11.6% of students
reported engaging in one or more cyberbullying behaviors, and 24.4%
reported being cybervictimized in the past 30 days. Mishna et al. (2010)
used an urban sample of youth and found that 49.5% of students had
experienced behaviors that the researchers identified as cybervictimization in the past three months. Further, 33.7% of participants indicated
that they had cyberbullied others in the past three months. The differences in the reporting period make it difficult to compare across these
two studies, as discussed in detail below.
Differences in Prevalence Due to Study Methodology
Time Period of Reporting
As shown in Table 3.1, the studies reviewed in this chapter vary greatly in
their reporting period, with some youth being asked to report experiences of cyberbullying/cybervictimization over the past 30 days and others reporting a lifetime prevalence. These differences in the reporting
period present challenges in comparing the prevalence rates across studies. Recently, a systematic review of the prevalence of cyberbullying in
Canada was completed based on 45 studies (Bilsbury 2015). An overall
estimate of prevalence could not be calculated due to heterogeneity in the
definition of cyberbullying used, sample characteristics, and length of the
reporting period. Instead, a summary of each study was provided, with
studies divided into two categories based on the length of the reporting
period (3 months or less, and 4 to 12 months). For studies that reported
cyberbullying over the past 3 months, estimates ranged from 2% to 28%
of youth engaging in cyberbullying and between 4% and 38% of students being cybervictimized. For studies reporting cyberbullying over the
past 12 months, estimates ranged from 2% to 34% of youth engaging in
46
J. Riddell et al.
cyberbullying and between 4% and 39% of students being cybervictimized. Adopting a standardized reporting period for all cyberbullying studies in Canada would be helpful to calculate a national prevalence rate and
compare across studies with different sample characteristics.
Response Rate and Method of Sampling
One study with particularly high prevalence rates was conducted by
Mishna et al. (2010). They found that 49.5% of students reported being
cybervictimized in the past three months and 33.7% of participants
reported having cyberbullied others. The response rate on this survey was
low (35% in Grades 6 and 7 and 17% in Grades 10 and 11); therefore, it
is possible that students involved in cyberbullying were more likely to
participate than those not involved. The prevalence rates reported by
Mishna et al. (2010) are notably higher than those reported by Perreault
(2011), in which the response rate was 61.6%, and by Craig et al. (2016),
in which the response rate was 77%. Therefore, the response rate and
method of selection may greatly impact the prevalence rates reported.
Providing a Definition of Cyberbullying
The studies presented in Table 3.1 vary in terms of whether or not they
provided a definition of cyberbullying as part of the questionnaire.
Vaillancourt et al. (2010) provided students with a definition of bullying
and then asked about their experiences of bullying using two questions
from the Olweus Bully/Victim Questionnaire (1996). Li and Craig
(2015) defined cyberbullying as being threatened, embarrassed, gossiped
about, or made to look bad online. Cunningham et al. (2015) asked
young adults to read a definition of cyberbullying before rating their
involvement in ten randomly presented electronic formats (Facebook,
YouTube, Twitter, text messages, etc.) as a witness, perpetrator, or victim.
As part of the HBSC survey used by Cappadocia et al. (2013) and Craig
et al. (2016), participants were provided with a standard definition of
bullying including three main components: intention to harm, repetition, and power differential (Cappadocia et al. 2013; Craig et al. 2016).
Prevalence rates across these studies varied widely, as can be seen in
Cyberbullying in Canada
47
Table 3.1. Of note, Mishna et al. (2012) used a questionnaire that contained a number of questions about perpetrating or being victimized by
different types of online behaviors, without explicitly defining the behaviors as bullying. In this study, 49.5% of students indicated that they had
experienced behaviors that the researchers identified as cybervictimization in the past three months, and 33.7% of participants indicated that
they had engaging in cyberbullying. The overall prevalence rates of cyberbullying and cybervictimization reported in this study were higher than
most other studies. It is possible that since the behaviors were not labeled
as bullying, students were more likely to endorse them.
Other Considerations Related to Cyberbullying
Prevalence
Stability Over Time
Cappadocia et al. (2013) examined the stability of prevalence estimates
using two waves of data collected one year apart. In terms of engaging in
cyberbullying, 4.9% reported cyberbullying others at Time 1 only, 4.7%
at Time 2 only, and 1.9% at both time points. In terms of experiencing
cybervictimization, 5.1% reported being victimized at Time 1 only, 6.5%
at Time 2 only, and 1.9% at both time points. Although the rates of
cyberbullying and cybervictimization between the two time points were
similar, less than half of the youth involved at one time point were
involved at both time points, suggesting that short-term estimates of
cyberbullying are not completely stable over the school year.
Another consideration is how stable the Canadian rates of cyberbullying have been over the past few years. A report by Boak and colleagues
examined the well-being of students in Ontario using The Centre for
Addiction and Mental Health’s Ontario Student Drug Use and Health
Survey (OSDUHS), which has been conducted every two years since
1977 (Boak et al. 2016). The authors noted that the overall percentage of
students who reported being cybervictimized in 2015 (19.8%) was not
significantly different than the percentages in 2013 (19%) and in 2011
(21.6%; Boak et al. 2016). One of the most representative sources of
information on cyberbullying among youth across Canada is the HBSC
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J. Riddell et al.
survey, which is conducted in collaboration with the World Health
Organization every four years. In the 2006 edition of this survey, students aged 11 to 15 were asked how often they cyberbullied another
student using a computer, email messages or pictures, or a mobile phone
in the past couple of months. In this survey, 4.8% of Canadian youth
reported engaging in cyberbullying and 5.8% of youth reported being
cybervictimized over the past two months (Cappadocia et al. 2013).
These prevalence rates are slightly lower than those found in the 2014
edition of the HBSC survey, which indicated that across grades and gender 14.4% of youth reported having been cybervictimized in the past few
months (Craig et al. 2016). More information is needed on changes in
cyberbullying and cybervictimization over time.
Involvement in Both Cyberbullying and Cybervictimization
Most research suggests that youth who engage in cyberbullying have also
been involved in cybervictimization. Using a nationally representative
sample, Craig et al. (2016) found that 4.8% of youth reported that they
had both cyberbullied others and been cybervictimized in the past two
months (compared to 7% of students who reported only cyberbullying
others). Similarly, Cappadocia et al. (2013) found that some students
were both cybervictimized and engaged in cyberbullying over the past
two months: 1.4% at Time 1 only, 2.7% at Time 2 only, and 0.5% at
both time points (Cappadocia et al. 2013). A nationally representative
study with a smaller sample found that youth who reported that they had
been cybervictimized at least once were also significantly more likely to
report they had cyberbullied others (32%) compared to youth who had
not been cybervictimized (2%; Li and Craig 2015).
Type of Cyberbullying
Studies have shown that some types of cyberbullying are more prevalent
than others. Holfeld and Leadbeater (2015) found that the most common types of cybervictimization were “received a text message that made
you upset or uncomfortable” and “someone posted something on your online
page or wall that made you upset or uncomfortable.” Mishna et al. (2010)
Cyberbullying in Canada
49
identified the most common cyberbullying experiences as being called
names (27%), having rumors spread about the participant (22%), having
someone pretend to be the participant (18%), being threatened (11%),
and receiving unwelcome sexual photos or text messages (10%). The
main cyberbullying behaviors that students endorsed were calling someone names (22%), pretending to be someone else (14%), and spreading
rumors about someone (11%). The majority of this cyberbullying took
place through instant messages or email, with less cyberbullying occurring over Internet games (12%) or on social networking sites (10%).
Understanding the type of cyberbullying and where it occurs is helpful in
designing interventions to support those who engage in cyberbullying
and those experiencing cybervictimization. Knowledge about the nature
of cyberbullying behaviors over particular platforms will need to be continually updated to keep pace with ongoing changes in technology and
user preferences.
Risk and Protective Factors
Six Canadian studies have examined the risk and protective factors associated with cyberbullying and cybervictimization. These risk and protective factors have been organized using a social ecological framework, with
a discussion of factors at the individual, family, school, and neighborhood level. Table 3.2 contains a summary of the risk and protective factors associated with cyberbullying and cybervictimization in Canadian
children, organized by participant age.
Individual-Level Risk and Protective Factors
Internet-Use Characteristics
Three studies investigated whether particular Internet-use characteristics
were related to cyberbullying and cybervictimization (Cappadocia et al.
2013; Mishna et al. 2012; Perreault 2011). Mishna et al. (2012) found
that compared to a reference group of uninvolved children, children
involved in cyberbullying were more likely to use the computer for more
50
Table 3.2 Risk and protective factors associated with cyberbullying and cybervictimization in Canada
Sample
N
Ages
Dafoe (2016)
193
~12 to 13
Schumann et al.
(2014) using 2010
HBSC data
17,777
11 to 15
Cappadocia et al.
(2013) using 2006
HBSC data
1,972
14 to 16
Dittrick et al. (2013) 492 children 10 to 17
397 parents
Risk factors for
cybervictimization
Risk factors for
cyberbullying
Protective factors for
being cybervictimized
Having more friends;
Poor self-awareness
Individual-level social
capital;
Low SES
–
–
–
Being male, South
Asian, and older;
Higher collective
efficacy;
Community-based
opportunities for
recreation
–
Higher levels of
traditional
victimization;
Higher levels of
depression;
Being in the transition
year for high school
(Grade 9)
–
Involvement in
traditional bullying;
Alcohol use;
Fewer prosocial peers
Playing highly violent –
and mature video
games
(continued)
J. Riddell et al.
Source
Table 3.2 (continued)
Sample
Source
N
Mishna et al. (2012) 2,186
Perreault (2011)
using 2009
Statistics Canada
data
25,000
Ages
~11 to 16
Risk factors for
cybervictimization
Protective factors for
being cybervictimized
More time on
computer per day;
Giving passwords to
friends;
Violence toward
peers at school;
Greater age
–
–
Being Francophone;
Trusting family
relationships
Cyberbullying in Canada
More time on computer
per day;
Giving passwords to
friends;
Violence toward peers at
school;
Having parents who
speak English at home
15 to 17, Using chat sites or social
18 to 24, networking sites;
Being single, separated,
25 and
or divorced;
up
Younger age (ages 18 to
24);
Identifying as bisexual or
homosexual;
Having an activity
limitation
Risk factors for
cyberbullying
51
52
J. Riddell et al.
hours a day and more likely to give their passwords to friends. These findings were consistent across three groups: those who had been cybervictimized, those engaged in cyberbullying, and those who were involved
with both cyberbullying and cybervictimization. Perreault (2011) found
that adolescents and adults who used chat sites or social networking sites
were almost three times more likely than non-users to report being cybervictimized. Conversely, Cappadocia et al. (2013) did not find the total
amount of time spent online to be a significant predictor of cyberbullying
or cybervictimization.
Demographic Variables
A number of demographic characteristics were associated with a higher
risk of experiencing cybervictimization. In one study, these risk factors
included being single, being homosexual or bisexual, and having a longterm physical or mental health condition (Perreault 2011). Specifically,
individuals who were single, separated, or divorced were more likely than
married or common-law individuals to have been cybervictimized.
Among Internet users, 24% of those who identified as bisexual and 18%
of those who identified as homosexual were cybervictimized compared
with only 7% of individuals who identified as heterosexual. Lastly, people
who were limited in the amount or type of activity they could do because
of a long-term physical or mental health problem were more likely than
those with no condition to report having been cybervictimized (22% of
those with a condition compared to 10% of those with no condition).
A few Canadian studies have explored risk factors associated with ethnicity, language use, and immigrant status. In one study, being South
Asian was identified as a protective factor against cybervictimization
(Schumann et al. 2014). Mishna et al. (2012) found that compared to a
reference group of uninvolved children, children involved in cyberbullying
were more likely to have parents who speak English at home. Further,
English-speaking adolescents and adults were more likely to report being
cybervictimized than French-speaking individuals (Perreault 2011). The
reasons why English-speaking individuals are at greater risk for involvement in cyberbullying and cybervictimization is unclear.
Cyberbullying in Canada
53
Consistent with the gender-based prevalence rates discussed above,
young women are more likely to be involved in cyberbullying and cybervictimization compared to young men. Schumann et al. (2014) identified being male as a protective factor against cybervictimization, and
Mishna et al. (2012) identified being female as a risk factor for cyberbullying others and being cybervictimized.
As reported in the prevalence section above, being an adolescent is
linked to the highest levels of cybervictimization. Two studies illustrated
that youth aged 14 to 16 were more likely to cyberbully others and be
cybervictimized compared to youth aged 11 and 12 (Mishna et al. 2012;
Cappadocia et al. 2013). Further, Perreault (2011) found that young
adults between 18 and 24 years of age were about three times more likely
than those aged 25 and over to report having been cybervictimized.
Within adolescence, however, it is unclear when the rates of cybervictimization are the highest. Cappadocia et al. (2013) found that students in a
lower grade (i.e., Grade 9) at Time 1 were more likely to be involved in
cybervictimization at Time 2, suggesting that the rates of cybervictimization increase over the first year of high school. Another study using the
2010 HBSC dataset found the opposite—being older (ages 14 to 15) was
a protective factor against cybervictimization (Schumann et al. 2014).
More information on the role of age in cybervictimization is needed.
Socio-emotional and Behavioral Variables
Cappadocia et al. (2013) analyzed one-year longitudinal data from the
2006 HBSC survey to examine risk factors associated with cyberbullying
among Canadian children. The main individual-level risk factor they
identified for engaging in cyberbullying was alcohol use, and the main
individual-level risk factor for cybervictimization was depression. In a
recent doctoral dissertation, Dafoe (2016) asked 193 students aged 12
and 13 from a large urban area to complete questionnaires related to
social-emotional learning (i.e., self-awareness, self-management, social
awareness, relationship skills, and responsible decision-making) and a
range of bullying behaviors (i.e., physical, verbal, social, sexual, and
cyber). Results of this study suggested that having poor self-awareness
was associated with a higher level of cybervictimization (Dafoe 2016).
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J. Riddell et al.
Other Individual-Level Factors
Dittrick and colleagues examined the association between cyberbullying
and violent video games using a stratified random sample of 492 Canadian
children aged 10 to 17 years, as well as 397 of their parents (Dittrick et al.
2013). Parents and children completed an online survey of children’s bullying behaviors and listed their three favorite video games. Dittrick and
colleagues determined that playing highly violent and mature video
games was associated with cyberbullying according to both parent and
child reports.
Schumann and colleagues used the 2010 edition of the HBSC to
examine individual-level variables associated with both traditional bullying and cyberbullying (Schumann et al. 2014). The two individual-level
variables that predicted cybervictimization were individual-level social
capital (involvement in clubs, groups, sports or volunteering) and low
socioeconomic status (i.e. poverty). This study also replicated the high
overlap between children involved in cyberbullying and cybervictimization (e.g., Cappadocia et al. 2013; Craig et al. 2016; Li and Craig 2015).
Risk and Protective Factors Associated with the Family
A few Canadian studies have investigated family-level factors associated
with a reduced risk of cyberbullying and cybervictimization. In particular, trusting family relationships have been identified as a protective factor against cybervictimization (Perreault 2011). Internet users who
indicated that they can trust people in their family “a lot” were less likely
to be cybervictimized than those who indicated that they could “more or
less” trust them (6% compared to 13%; Perreault 2011). Further, childreported frequency of parent involvement in school activities was identified as an important protective factor for cybervictimization (Leadbeater
et al. 2015). Conversely, Cappadocia et al. (2013) tested whether parental trust and communication, parental support, and parental involvement
with school were related to cyberbullying and cybervictimization, and
did not find significant results. Mishna et al. (2012) found that compared
to a reference group of uninvolved children, children involved in cyber-
Cyberbullying in Canada
55
bullying were more likely to have parents who supervised their Internet
use and had blocking programs for the Internet. The direction of effect
for parent behavior is not clear: parents of youth engaged in cyberbullying may have been stricter with monitoring Internet activity prior to
involvement in cyberbullying, or parents may have used this software as
a result of youths’ involvement in cyberbullying. Overall, there are few
studies examining family factors associated with cybervictimization, and
those that have been conducted have demonstrated inconsistent results
with respect to the association between cybervictimization and the quality of relationships in the family.
Risk and Protective Factors Associated with Peers
and School
The role of relationships with teachers has been investigated as a potential
risk and protective factor for involvement in cyberbullying and cybervictimization. Positive student–teacher relationships were identified as a
protective factor against cybervictimization (Leadbeater et al. 2015).
Conversely, poor relationships with teachers were found to be both a risk
factor and a consequence of peer cybervictimization. That is, parent ratings of student–teacher relationships were reciprocally related to their
children’s reports of peer victimization from the beginning to the end of
the school year (Leadbeater et al. 2015). These findings illustrate the
importance of relationships with teachers in protecting against
cybervictimization.
Relationships with peers have also been linked with involvement in
cyberbullying and cybervictimization. Mishna et al. (2012) found that
compared to a reference group, children involved in cyberbullying were
more likely to act violently toward peers at school. Similarly, Cappadocia
et al. (2013) found that involvement in traditional bullying was a risk
factor for involvement in both cyberbullying and cybervictimization. In
terms of cybervictimization, the authors determined that students who
reported higher levels of traditional victimization at Time 1 were more
likely to be involved in cybervictimization at Time 2. Further, students
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J. Riddell et al.
who reported traditional victimization at Time 1 were almost four times
more likely than peers who had not been victimized to report simultaneous cyberbullying and cybervictimization at Time 2 (Cappadocia et al.
2013). In this study, one of the main risk factors linked to higher levels
of cyberbullying was having fewer prosocial peers (Cappadocia et al.
2013). Conversely, Dafoe (2016) found that having more close friends
was associated with a higher level of cybervictimization. This discrepancy
in findings may be due to the influence of other peer relationship factors,
such as the quality of relationships, peer culture, and status within that
peer group. This suggestion is consistent with the Canadian research on
in-person bullying which found that low friendship quality was a significant predictor of subsequent in-person victimization, and having highquality friendships was a protective factor against victimization
(Goldbaum et al. 2003). Therefore, models of cybervictimization need to
consider multiple peer relationship factors, including the number and
quality of friendships, social status, peer culture, and wider school culture, as well as involvement in in-person or traditional forms of
bullying.
Neighborhood and Societal-Level Risk and Protective
Factors
Using the 2010 edition of the HBSC, Schumann and colleagues examined
a number of community-level variables associated with both traditional
bullying and cyberbullying (Schumann et al. 2014). They examined the
following community-level variables: community socioeconomic status
(SES), built social capital, built recreational opportunity, community stability, and population density. Only one community-level factor was significantly associated with cybervictimization: community recreation. In
this study, high levels of community recreation were a protective factor
associated with lower levels of cybervictimization. Further, Schumann
et al. (2014) measured how students felt about the safety, cooperation, and
trust that existed in their neighborhoods, which they termed collective
efficacy. Results indicated that higher collective efficacy was associated with
Cyberbullying in Canada
57
lower rates of cybervictimization. As there is only one known Canadian
study exploring the impact of neighborhood and societal-level variables,
more research is needed in order to effectively inform public policy.
Cyberbullying and Cybervictimization
Intervention Programs
Many cyberbullying and digital citizenship resources and programs have
been developed in Canada including The Canadian Red Cross Respect
Education resources, MediaSmarts resources, Canadian government
resources, and some provincial Ministries of Education programs. There
are, however, no evaluations of these resources and programs available in
the literature. The authors located two international systematic reviews
on cyberbullying interventions that contained at least one Canadian
intervention (Della Cioppa et al. 2015; Mishna et al. 2009a). Both of
these systematic reviews contained one Canadian study, which is an evaluation of the Missing cyber safety program (Crombie and Trinneer
2003). Since this evaluation was summarized in a report submitted to a
national funding agency and was not publicly available, the results discussed below are from the systematic review by Mishna and colleague
(2009). The Missing cyber safety program included an interactive computer game designed to encourage youth to develop guidelines for safe
Internet use. In this game, youth assumed the role of a police officer and
solved a series of puzzles to find a missing teenager who was lured away
from home by an Internet predator (Crombie and Trinneer 2003). The
goal of the game was to highlight that revealing personal information
about oneself on the Internet may lead to cybervictimization. The outcomes included the frequency of disclosing personal information online,
attitudes regarding the safety of disclosing personal information online,
and attitudes about trusting people met online. Crombie and Trinneer
(2003) measured these behaviors and attitudes before and three weeks
after the intervention.
As part of their systematic review, Mishna and colleagues (2009) calculated effect size measures for all 64 individual behaviors and attitudes
58
J. Riddell et al.
measures; they then conducted z-tests to determine whether the effect
sizes were significantly different between the intervention and control
group. Only three variables were significant: disclosing one’s gender to a
stranger in a chat room or by email, disclosing one’s age to a stranger in a
chat room or by email, and posting one’s school name on a web page.
That is, youth who participated in the Missing program showed a greater
reduction in these three specific behaviors compared to the control group.
There was no significant change in the other 61 behaviors and attitudes
measured in this study, leading the authors of the systematic review to
conclude that the program did not result in significant change overall
(Mishna et al. 2009a, b).
In summary, there are few documented cyber intervention programs
in Canada, and those that do exist are old and/or have not been evaluated. This lack of evidence-based programming specifically for cyberbullying may be due to the fact that there is a strong link between involvement
in traditional bullying and involvement in cyberbullying, as described in
the prevalence and risk sections above. Therefore, it may not be necessary
to develop interventions specifically targeting cyberbullying. Instead, the
most effective strategy to address cyberbullying may be to focus on creating healthy relationships in general (Mishna et al. 2012; Pepler 2006;
Craig and Pepler 2007). This approach includes promoting healthy relationships with peers, teachers, family members, and neighbors.
To design effective cyberbullying interventions, it is important to consider youths’ voices in terms of the kinds of interventions they would find
most helpful. A few recent studies have examined youths’ preferences for
cyberbullying programs using discrete choice conjoint experiments: one
with university students (Cunningham et al. 2015) and another with
younger children (Cunningham et al. 2011). In the study by Cunningham
et al. (2015), the participants were 1,004 university students in an introductory psychology class. While the response rate for this study was
excellent (95.7%), the sample is not representative of all young adults in
Canada. More than 90% of the sample expressed a preference for a comprehensive approach that included teaching strategies to prevent cyberbullying, encouraging anonymous reporting, and imposing consequences
when cyberbullying is detected. In particular, students preferred a policy
that encourages but does not require students to report cyberbullying.
Cyberbullying in Canada
59
Students also expressed a preference for the university suspending Internet
privileges of students who cyberbully. The preference for comprehensive
programs combining prevention and consequences is consistent with the
recommendations of younger students (Cunningham et al. 2011).
Conclusion
Estimates of the prevalence of cyberbullying and cybervictimization in
Canada vary widely depending on a multitude of sample characteristics
and methodological considerations. In particular, the differences in the
reporting period used across studies make it impossible to calculate an
overall estimate of cyberbullying prevalence in Canada. Adopting a standardized reporting period for all studies in Canada would make it possible to calculate a national prevalence rate and to compare across studies
with different sample characteristics. Other methodological differences
between studies are currently a barrier to developing a fulsome understanding of cyberbullying in Canada. Standardized assessment and regular monitoring of cyberbullying are needed to understand the extent of
the problem, identify risk and protective factors, and guide the development of prevention and intervention strategies.
Regardless of the reporting period assessed, cyberbullying is a significant problem in Canada. There are common risk factors for cyberbullying and cybervictimization, most notably, involvement in traditional
bullying. There have been limited studies on protective factors in Canada,
and ones that have been conducted are not consistent in their findings.
Therefore, more research on this important topic is needed. The few studies on protective factors that have been conducted in Canada have highlighted the importance of close relationships with teachers and parents,
highlighting the need for education for adults on how to cultivate healthy
relationships with youth. High levels of community recreation were
shown to be a protective factor against cybervictimization. It may therefore be worthwhile to invest in community recreation programs for youth
as a cyberbullying prevention strategy, particularly if these programs are
run by supportive adults who can create safer spaces for youth. Collective
efficacy (how students feel about the safety, cooperation, and trust in
60
J. Riddell et al.
their neighborhoods) is a protective factor against cybervictimization.
Each of us has a role in increasing neighborhood cooperation, and we can
all play a part in reducing cyberbullying. Finally, lower individual social
capital and low socioeconomic status predict cybervictimization. There is
a need to address inequities and structural barriers that may contribute to
cyberbullying and cybervictimization, such as poverty and classism.
Moving forward, there is a need to identify youth involved in cyberbullying and cybervictimization to provide support, as well as a need to
teach strategies for online bystander intervention. Canada must develop
and implement evidenced-based interventions to address the problem;
however, given the dearth of research, we may need to rely on the research
conducted in other countries to guide the development of these interventions. If we are to improve the lives of youth and reduce the risk of other
tragedies due to cybervictimization, we need to start this work immediately. Currently, there is a lack of effective programming to identify vulnerable youth and ensure that they are stabilized and supported. Without
these interventions, the rates of cyberbullying and cybervictimization are
likely to remain stable over time.
We cannot truly address cyberbullying until we address racism, sexism, homophobia, ableism, and fat phobia. When we look carefully at
the content of cyberbullying messages, they commonly fall along
these societal lines of discrimination and marginalization. Students
learn to use the word “gay” as an insult because they have heard adults
do this. Children cyberbully each other by making comments about
each other’s physical appearance and weight because our culture has
modeled this for them. Children learn to exclude and vilify those who
are different because, as adults, we do this, usually in more subtle and
insidious ways. As is the case with other forms of bullying, cyberbullying involves a power imbalance between individuals. To truly
address cyberbullying, we need to think about the ways in which we
use power over others as opposed to sharing power with others. These
different ways of negotiating power between individuals shape the
structures in our society and send powerful messages to children. To
eradicate cyberbullying, we need more public education on how to
have respectful relationships with each other—in the workplace, at
the grocery store, at the dinner table, in our places of worship, and
Cyberbullying in Canada
61
through digital media. If we truly want to end cyberbullying, we need
a cultural shift in how we interact with each other each and every day.
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